Brandwave

How popular isBrother in search?

In August 2026, there were an estimated 4.6K branded searches for Brother in New Zealand which is up 9% over the last 11 months. Brother holds 7.9% estimated Share of Search among New Zealand printer brands and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Canon46%
  2. HP32.8%
  3. Epson11.5%
  4. Brother7.9%
  5. Kyocera0.99%
  6. Fuji Xerox0.8%
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Which printer brands compete with Brother?

Brother against printer brands in New Zealand, by month

Share of Search by month for Canon, HP, Epson, Brother. The figures are in the table below the chart.

View monthly share of search table
MonthCanonHPEpsonBrotherKyoceraFuji Xerox
Oct 202546.7%33.6%10.4%7.5%0.98%0.85%
Nov 202551.4%31.3%9.4%6.4%0.71%0.76%
Dec 202553.8%28%10.1%6.5%0.74%0.74%
Jan 202645.7%33.4%10.5%8.7%0.81%0.87%
Feb 202640.4%37.4%11.4%8.9%0.96%0.96%
Mar 202638.8%41.2%10.4%7.6%1%1.1%
Apr 202644.6%33.3%11.9%8.6%0.93%0.77%
May 202644.6%34.1%11.3%8.1%0.97%0.97%
Jun 202645.3%33.2%12%7.7%0.93%0.85%
Jul 202647.7%31.8%11.3%7.6%0.78%0.8%
Aug 202646%32.8%11.5%7.9%0.99%0.8%
Sep 2026——————

  1. 1.Canon

    46%

    held 1st · 27K estimated branded searches · -2% vs prior month · -1.7 points

  2. 2.HP

    32.8%

    held 2nd · 19.3K estimated branded searches · +5% vs prior month · +1 points

  3. 3.Epson

    11.5%

    held 3rd · 6.8K estimated branded searches · +3.8% vs prior month · +0.2 points

  4. 4.Brother

    7.9%

    held 4th · 4.6K estimated branded searches · +5% vs prior month · +0.2 points

  5. 5.Kyocera

    0.99%

    moved from 6th to 5th · 580 estimated branded searches · +28.9% vs prior month · +0.2 points

  6. 6.Fuji Xerox

    0.8%

    moved from 5th to 6th · 470 estimated branded searches · +2.2% vs prior month · 0 points

Compare search popularity between Brother and its closest rivals

How has branded search demand for Brother changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Brother in New Zealand rose from 4.2K to 4.6K.
  • Across the 11 months ending August 2026, Brother’s estimated Share of Search among printer brands in New Zealand peaked at 8.9% in February 2026 and was lowest at 6.4% in November 2025.

How did search popularity change for New Zealand printer brands in August 2026?

  1. In August 2026, HP gained estimated Share of Search among printer brands in New Zealand, from 31.8% to 32.8%.

  2. In August 2026, Canon lost estimated Share of Search among printer brands in New Zealand, from 47.7% to 46%.

  3. In August 2026, Kyocera rose from 6th to 5th among printer brands in New Zealand.

  4. In August 2026, Fuji Xerox fell from 5th to 6th among printer brands in New Zealand.

  5. Estimated monthly branded searches for Epson in New Zealand rose 16% over 11 measured months, from 5.8K to 6.8K in August 2026.

How is Brother measured?

Brandwave collects information about searches that people make online using Brother’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

21 branded search terms

  • brother a3 printer
  • brother colour laser printer
  • brother ink
  • brother inkjet printer
  • brother inktank printer
  • brother label printer
  • brother label printer tape
  • brother laser printer
  • brother mfc printer
  • brother mono laser printer
  • brother p touch label printer
  • brother printer
  • brother printer hl 1210w
  • brother printer inks
  • brother printer mfc j5330dw
  • brother printer offline
  • brother ql 800 label printer
  • brother thermal printer
  • brother toner
  • brother vc 500w colour label printer
  • brother wireless printer

Do you work for Brother? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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