Barcode labels brands in New Zealand:Which are most popular?
In September 2026, Avery was the most searched barcode labels brand in New Zealand, accounting for 32.2% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, PacLabel and Zebra showed up in every answer. Zebra was recommended most often, coming first in two out of four responses that gave a list.
AveryShare of searches 32.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
DYMOShare of searches 30.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
BrotherShare of searches 17.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
PacLabelShare of searches 14.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
ZebraShare of searches 6.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top barcode labels brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, PacLabel and Zebra appeared every time. Zebra was recommended most often, coming first in two out of four answers that gave a list. PacLabel was second, and Brother was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PacLabel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Zebra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Brother3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DYMO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Avery1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about barcode labels brands
5 answers
Asked ChatGPT
“Which barcode labels brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best barcode labels brands in New Zealand?”
Asked ChatGPT
“What's the best barcode labels brand in New Zealand for retail labelling?”
Searched Google, AI Overview
“barcode labels nz”
Searched Google, AI Overview
“thermal labels nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which barcode labels brands do people search for most?
This chart shows how often people search Google for each barcode labels brand by name. Each line represents a brand's share of searches for all five barcode labels brands we track, month by month, from searches in New Zealand.
Share of searches by month for Avery, DYMO, Brother, PacLabel, Zebra. The figures are in the table below the chart.
View monthly share of searches table
| Month | Avery | DYMO | Brother | PacLabel | Zebra |
|---|---|---|---|---|---|
| Oct 2025 | 32.4% | 33.3% | 17.3% | 9.3% | 7.6% |
| Nov 2025 | 37.1% | 28.7% | 16.3% | 10.8% | 7.1% |
| Dec 2025 | 35.6% | 32.7% | 15.8% | 10.4% | 5.4% |
| Jan 2026 | 24.6% | 37.9% | 24.6% | 7.1% | 5.8% |
| Feb 2026 | 30.9% | 33.9% | 20.3% | 8.9% | 5.9% |
| Mar 2026 | 35.5% | 33.1% | 15.5% | 10.4% | 5.6% |
| Apr 2026 | 28.8% | 33.7% | 19% | 10.2% | 8.3% |
| May 2026 | 34% | 33.5% | 18.1% | 7.9% | 6.5% |
| Jun 2026 | 30.8% | 34.2% | 16.7% | 11.1% | 7.3% |
| Jul 2026 | 28.3% | 33% | 18.4% | 12.3% | 8% |
| Aug 2026 | 31.3% | 30.9% | 20.6% | 11.2% | 6% |
| Sep 2026 | 32.2% | 30.4% | 17.2% | 14.1% | 6.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.2% | 730 | 0% | +0.8 points | |
| 2, held 2nd | 30.4% | 690 | -4.2% | -0.5 points | |
| 3, held 3rd | 17.2% | 390 | -18.8% | -3.4 points | |
| 4, held 4th | 14.1% | 320 | +23.1% | +2.9 points | |
| 5, held 5th | 6.2% | 140 | 0% | +0.2 points |
1.
Avery32.2%
Held 1st. 730 estimated branded searches, 0% vs prior month. Share +0.8 points.
2.
DYMO30.4%
Held 2nd. 690 estimated branded searches, -4.2% vs prior month. Share -0.5 points.
3.
Brother17.2%
Held 3rd. 390 estimated branded searches, -18.8% vs prior month. Share -3.4 points.
4.
PacLabel14.1%
Held 4th. 320 estimated branded searches, +23.1% vs prior month. Share +2.9 points.
5.
Zebra6.2%
Held 5th. 140 estimated branded searches, 0% vs prior month. Share +0.2 points.
Which brand is most popular in search among barcode labels brands in New Zealand?
5 brands
In September 2026, Avery was the most searched among barcode labels brands in New Zealand, with an estimated 730 branded searches, 32.2% of all searches for the five we track. DYMO is in 2nd place, 1.8 percentage points behind at 30.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Avery | 32.4% → 32.2% | 37.1%Nov 2025 | 24.6%Jan 2026 | 2nd → 1st |
| DYMO | 33.3% → 30.4% | 37.9%Jan 2026 | 28.7%Nov 2025 | 1st → 2nd |
| Brother | 17.3% → 17.2% | 24.6%Jan 2026 | 15.5%Mar 2026 | 3rd |
| PacLabel | 9.3% → 14.1% | 14.1%Sep 2026 | 7.1%Jan 2026 | 4th |
| Zebra | 7.6% → 6.2% | 8.3%Apr 2026 | 5.4%Dec 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, DYMO’s share of searches among barcode labels brands in New Zealand decreased from 33.3% to 30.4%.
- Across the 12 months ending September 2026, PacLabel’s share of searches among barcode labels brands in New Zealand increased from 9.3% to 14.1%.
- Across the 12 months ending September 2026, Zebra’s share of searches among barcode labels brands in New Zealand decreased from 7.6% to 6.2%.
- Across the 12 months ending September 2026, Avery’s share of searches among barcode labels brands in New Zealand peaked at 37.1% in November 2025 and was lowest at 24.6% in January 2026.
- Across the 12 months ending September 2026, DYMO’s share of searches among barcode labels brands in New Zealand peaked at 37.9% in January 2026 and was lowest at 28.7% in November 2025.
- Across the 12 months ending September 2026, Brother’s share of searches among barcode labels brands in New Zealand peaked at 24.6% in January 2026 and was lowest at 15.5% in March 2026.
- Across the 12 months ending September 2026, PacLabel’s share of searches among barcode labels brands in New Zealand peaked at 14.1% in September 2026 and was lowest at 7.1% in January 2026.
- Across the 12 months ending September 2026, Zebra’s share of searches among barcode labels brands in New Zealand peaked at 8.3% in April 2026 and was lowest at 5.4% in December 2025.
- Across the 12 months ending September 2026, Avery rose from 2nd to 1st among barcode labels brands in New Zealand.
- Across the 12 months ending September 2026, DYMO fell from 1st to 2nd among barcode labels brands in New Zealand.
- Across the 12 months ending September 2026, Brother held steady: its share of searches among barcode labels brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand barcode labels brands in September 2026?
5 changes
In September 2026, PacLabel gained share of searches among barcode labels brands in New Zealand, from 11.2% to 14.1%.
In September 2026, Avery gained share of searches among barcode labels brands in New Zealand, from 31.3% to 32.2%.
In September 2026, Brother lost share of searches among barcode labels brands in New Zealand, from 20.6% to 17.2%.
In September 2026, DYMO lost share of searches among barcode labels brands in New Zealand, from 30.9% to 30.4%.
Estimated monthly branded searches for Zebra in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026.
Compare popularity between leading brands
- Avery vs DYMO: compare popularity
- Avery vs Brother: compare popularity
- Avery vs PacLabel: compare popularity
- Avery vs Zebra: compare popularity
- DYMO vs Brother: compare popularity
- DYMO vs PacLabel: compare popularity
- DYMO vs Zebra: compare popularity
- Brother vs PacLabel: compare popularity
- Brother vs Zebra: compare popularity
- PacLabel vs Zebra: compare popularity
- Compare any of these brands
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