Avery vs Zebra:Which is more popular?
In September 2026, Avery had more branded searches than Zebra among label maker brands in New Zealand. Avery had about 730 branded searches, while Zebra had 140. Avery made up 17.8% of all label maker brand searches we track, and Zebra accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about label maker brands, Zebra appeared in one of the five answers and Avery in none.
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Top label maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zebra was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Avery did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Brother P-touch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DYMO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NIIMBOT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zebra1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Avery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rollo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about label maker brands
5 answers
Asked ChatGPT
“Which label maker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best label maker brands in New Zealand?”
Asked ChatGPT
“What's the best label maker brand in New Zealand for home organisation?”
Searched Google, AI Overview
“best label maker”
Searched Google, AI Overview
“label maker for home”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Avery or Zebra more popular in search?
This chart shows how often people search Google for Avery and Zebra by name. Each line represents a brand's share of searches for all six label maker brands we track, month by month, from searches in New Zealand.
Share of searches by month for Avery, Zebra. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brother P-touch | Avery | DYMO | NIIMBOT | Zebra | Rollo |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 17.9% | 18.4% | 4.2% | 4.2% | 0.25% |
| Nov 2025 | 49.7% | 23.5% | 18.3% | 3.7% | 4.5% | 0.26% |
| Dec 2025 | 54.8% | 20.2% | 18.5% | 3.1% | 3.1% | 0.28% |
| Jan 2026 | 62.1% | 12.5% | 19.3% | 3% | 3% | 0.21% |
| Feb 2026 | 58.8% | 16.5% | 18.1% | 3.2% | 3.2% | 0.23% |
| Mar 2026 | 57.6% | 19.1% | 17.8% | 2.4% | 3% | 0.21% |
| Apr 2026 | 60.7% | 14.2% | 16.6% | 4.1% | 4.1% | 0.24% |
| May 2026 | 59.3% | 16.8% | 16.6% | 3.9% | 3.2% | 0.23% |
| Jun 2026 | 55.6% | 16.7% | 18.6% | 4.9% | 4% | 0.23% |
| Jul 2026 | 59.1% | 14.4% | 16.8% | 5% | 4.1% | 0.48% |
| Aug 2026 | 56.9% | 17.4% | 17.1% | 5% | 3.3% | 0.24% |
| Sep 2026 | 56.5% | 17.8% | 16.9% | 5.1% | 3.4% | 0.24% |
How has the Avery and Zebra comparison changed over the last 12 months?
3 findings
- Avery was ahead of Zebra in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Avery’s share of searches among label maker brands in New Zealand moved from 17.9% to 17.8%, and its estimated monthly branded searches held steady at 730.
- Across the 12 months ending September 2026, Zebra’s share of searches among label maker brands in New Zealand moved from 4.2% to 3.4%, and its estimated monthly branded searches moved from 170 to 140.
How did search popularity change for New Zealand label maker brands in September 2026?
1 change
Estimated monthly branded searches for Zebra in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Avery’s and Zebra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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