Brandwave

How popular isDYMO?

In September 2026, people searched for DYMO by name about 1,380 times in New Zealand, a 7.4% decrease from the previous year. These searches made up 16.9% of all New Zealand label maker brand searches, placing DYMO third out of six brands. When we asked both ChatGPT and Google AI Overviews about label maker brands, DYMO appeared in four of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

DYMO is the third most searched of 6 competitors and the second most recommended in AI answers.

  1. Brother P-touchShare of searches 56.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. AveryShare of searches 17.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DYMOShare of searches 16.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. NIIMBOTShare of searches 5.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. ZebraShare of searches 3.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top label maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DYMO was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. DYMO is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brother P-touch1st
  2. DYMO2nd
  3. NIIMBOT3rd
  4. Zebra4th
  5. Avery–
  6. Rollo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brother P-touch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DYMO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NIIMBOT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zebra1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rollo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about label maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which label maker brands compete with DYMO?

DYMO against label maker brands in New Zealand, by month

Share of searches by month for Brother P-touch, Avery, DYMO, NIIMBOT, Zebra. The figures are in the table below the chart.

View monthly share of searches table
MonthBrother P-touchAveryDYMONIIMBOTZebraRollo
Oct 202555.1%17.9%18.4%4.2%4.2%0.25%
Nov 202549.7%23.5%18.3%3.7%4.5%0.26%
Dec 202554.8%20.2%18.5%3.1%3.1%0.28%
Jan 202662.1%12.5%19.3%3%3%0.21%
Feb 202658.8%16.5%18.1%3.2%3.2%0.23%
Mar 202657.6%19.1%17.8%2.4%3%0.21%
Apr 202660.7%14.2%16.6%4.1%4.1%0.24%
May 202659.3%16.8%16.6%3.9%3.2%0.23%
Jun 202655.6%16.7%18.6%4.9%4%0.23%
Jul 202659.1%14.4%16.8%5%4.1%0.48%
Aug 202656.9%17.4%17.1%5%3.3%0.24%
Sep 202656.5%17.8%16.9%5.1%3.4%0.24%

  1. 1.Brother P-touch

    56.5%

    Held 1st. 2.3K estimated branded searches, -3.3% vs prior month. Share -0.4 points.

  2. 2.Avery

    17.8%

    Held 2nd. 730 estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.DYMO

    16.9%

    Held 3rd. 690 estimated branded searches, -4.2% vs prior month. Share -0.3 points.

  4. 4.NIIMBOT

    5.1%

    Held 4th. 210 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Zebra

    3.4%

    Held 5th. 140 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Rollo

    0.24%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between DYMO and its closest rivals

Every comparison with DYMO

7 comparisons

How has branded search demand for DYMO changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for DYMO in New Zealand fell from 1.5K to 1.4K.
  • Across the 12 months ending September 2026, DYMO’s share of searches among label maker brands in New Zealand decreased from 18.4% to 16.9%.
  • Across the 12 months ending September 2026, DYMO’s share of searches among label maker brands in New Zealand peaked at 19.3% in January 2026 and was lowest at 16.6% in May 2026.
  • Across the 12 months ending September 2026, DYMO fell from 2nd to 3rd among label maker brands in New Zealand.

How did search popularity change for New Zealand label maker brands in September 2026?

2 changes

  1. Estimated monthly branded searches for NIIMBOT in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

  2. Estimated monthly branded searches for Zebra in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

How are DYMO’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using DYMO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dymo
  • dymo connect
  • dymo label maker
  • dymo labels
  • dymo labelwriter450
  • dymo letratag
  • dymo tag printer

Do you work for DYMO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does DYMO compete?

DYMO is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Label maker brands3rd of 616.9%Shown above
Label printer brands2nd of 434.3%Show ranking
Barcode labels brands2nd of 530.4%Show ranking
Barcode printer brands1st of 468.3%Show ranking
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