Brandwave

Label printer brands in New Zealand:Which brands are most popular in search?

In August 2026, Brother P-touch was the most searched among label printer brands in New Zealand, with an estimated 2.7K branded searches and 56.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Brother P-touch56.5%
  2. DYMO36.6%
  3. Zebra5.6%
  4. Rollo1.3%

Follow label printer brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the label printer brands New Zealand businesses and homes print labels with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among label printer brands in New Zealand, by month

Share of Search by month for Brother P-touch, DYMO, Zebra. The figures are in the table below the chart.

View monthly share of search table
MonthBrother P-touchDYMOZebraRollo
Oct 202554.3%36.8%7.9%1.1%
Nov 202551.6%39.6%7.4%1.5%
Dec 202557.7%35.9%5.4%0.98%
Jan 202659.9%34.6%4.8%0.64%
Feb 202660.8%32.6%5.8%0.77%
Mar 202658.2%32.1%6.2%3.5%
Apr 202659.8%33.2%5.8%1.2%
May 202663.7%30.4%4.7%1.2%
Jun 202659%33.3%5.5%2.2%
Jul 202654.6%35.7%6.1%3.6%
Aug 202656.5%36.6%5.6%1.3%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Brother P-touch

    56.5%

    held 1st · 2.7K estimated branded searches · -11.8% vs prior month · +1.8 points

  2. 2.DYMO

    36.6%

    held 2nd · 1.8K estimated branded searches · -12.5% vs prior month · +0.9 points

  3. 3.Zebra

    5.6%

    held 3rd · 270 estimated branded searches · -20.6% vs prior month · -0.4 points

  4. 4.Rollo

    1.3%

    held 4th · 60 estimated branded searches · -70% vs prior month · -2.3 points

Compare search popularity between leading brands

Which brand is most popular in search among label printer brands in New Zealand?

In August 2026, Brother P-touch was the most searched among label printer brands in New Zealand, with an estimated 2.7K branded searches and 56.5% estimated Share of Search within this set. DYMO is in 2nd place, 19.9 percentage points behind at 36.6% Share of Search.

New Zealand label printer brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Brother P-touch54.3% → 56.5%63.7%May 202651.6%Nov 20251st
DYMO36.8% → 36.6%39.6%Nov 202530.4%May 20262nd
Zebra7.9% → 5.6%7.9%Oct 20254.7%May 20263rd
Rollo1.1% → 1.3%3.6%Jul 20260.64%Jan 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Brother P-touch’s estimated Share of Search among label printer brands in New Zealand increased from 54.3% to 56.5%.
  • Across the 11 months ending August 2026, Zebra’s estimated Share of Search among label printer brands in New Zealand decreased from 7.9% to 5.6%.
  • Across the 11 months ending August 2026, Brother P-touch’s estimated Share of Search among label printer brands in New Zealand peaked at 63.7% in May 2026 and was lowest at 51.6% in November 2025.
  • Across the 11 months ending August 2026, DYMO’s estimated Share of Search among label printer brands in New Zealand peaked at 39.6% in November 2025 and was lowest at 30.4% in May 2026.
  • Across the 11 months ending August 2026, Zebra’s estimated Share of Search among label printer brands in New Zealand peaked at 7.9% in October 2025 and was lowest at 4.7% in May 2026.
  • Across the 11 months ending August 2026, Rollo’s estimated Share of Search among label printer brands in New Zealand peaked at 3.6% in July 2026 and was lowest at 0.64% in January 2026.
  • Across the 11 months ending August 2026, DYMO and Rollo held steady: their estimated Share of Search among label printer brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand label printer brands in August 2026?

  1. In August 2026, Brother P-touch gained estimated Share of Search among label printer brands in New Zealand, from 54.6% to 56.5%.

  2. In August 2026, DYMO gained estimated Share of Search among label printer brands in New Zealand, from 35.7% to 36.6%.

  3. In August 2026, Rollo lost estimated Share of Search among label printer brands in New Zealand, from 3.6% to 1.3%.

  4. Estimated monthly branded searches for Zebra in New Zealand fell 25% over 11 measured months, from 360 to 270 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record