How popular isZebra in search?
In August 2026, there were an estimated 270 branded searches for Zebra in New Zealand which is down 25% over the last 11 months. Zebra holds 5.6% estimated Share of Search among New Zealand label printer brands and is ranked 3rd of 4 competitors for search popularity.
Brother P-touch56.5%
DYMO36.6%
Zebra5.6%
Rollo1.3%
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Which label printer brands compete with Zebra?
Share of Search by month for Brother P-touch, DYMO, Zebra. The figures are in the table below the chart.
View monthly share of search table
| Month | Brother P-touch | DYMO | Zebra | Rollo |
|---|---|---|---|---|
| Oct 2025 | 54.3% | 36.8% | 7.9% | 1.1% |
| Nov 2025 | 51.6% | 39.6% | 7.4% | 1.5% |
| Dec 2025 | 57.7% | 35.9% | 5.4% | 0.98% |
| Jan 2026 | 59.9% | 34.6% | 4.8% | 0.64% |
| Feb 2026 | 60.8% | 32.6% | 5.8% | 0.77% |
| Mar 2026 | 58.2% | 32.1% | 6.2% | 3.5% |
| Apr 2026 | 59.8% | 33.2% | 5.8% | 1.2% |
| May 2026 | 63.7% | 30.4% | 4.7% | 1.2% |
| Jun 2026 | 59% | 33.3% | 5.5% | 2.2% |
| Jul 2026 | 54.6% | 35.7% | 6.1% | 3.6% |
| Aug 2026 | 56.5% | 36.6% | 5.6% | 1.3% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.5% | 2.7K | -11.8% | +1.8 points | |
| 2, held 2nd | 36.6% | 1.8K | -12.5% | +0.9 points | |
| 3, held 3rd | 5.6% | 270 | -20.6% | -0.4 points | |
| 4, held 4th | 1.3% | 60 | -70% | -2.3 points |
56.5%
held 1st · 2.7K estimated branded searches · -11.8% vs prior month · +1.8 points
2.
36.6%
held 2nd · 1.8K estimated branded searches · -12.5% vs prior month · +0.9 points
3.
Zebra5.6%
held 3rd · 270 estimated branded searches · -20.6% vs prior month · -0.4 points
4.
Rollo1.3%
held 4th · 60 estimated branded searches · -70% vs prior month · -2.3 points
Compare search popularity between Zebra and its closest rivals
How has branded search demand for Zebra changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Zebra in New Zealand fell from 360 to 270.
- Across the 11 months ending August 2026, Zebra’s estimated Share of Search among label printer brands in New Zealand decreased from 7.9% to 5.6%.
- Across the 11 months ending August 2026, Zebra’s estimated Share of Search among label printer brands in New Zealand peaked at 7.9% in October 2025 and was lowest at 4.7% in May 2026.
How did search popularity change for New Zealand label printer brands in August 2026?
4 changes
In August 2026, Brother P-touch gained estimated Share of Search among label printer brands in New Zealand, from 54.6% to 56.5%.
In August 2026, DYMO gained estimated Share of Search among label printer brands in New Zealand, from 35.7% to 36.6%.
In August 2026, Rollo lost estimated Share of Search among label printer brands in New Zealand, from 3.6% to 1.3%.
Estimated monthly branded searches for Zebra in New Zealand fell 25% over 11 measured months, from 360 to 270 in August 2026.
How is Zebra measured?
Brandwave collects information about searches that people make online using Zebra’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- zebra label maker
- zebra labels
- zebra printer
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Is Zebra your brand?
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