Label maker brands in New Zealand:Which are most popular?
In September 2026, Brother P-touch was the most searched label maker brand in New Zealand, accounting for 56.5% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Brother P-touch showed up in every answer. Brother P-touch was recommended most often, coming first in two out of three responses that gave a list.
Brother P-touchShare of searches 56.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
AveryShare of searches 17.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
DYMOShare of searches 16.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
NIIMBOTShare of searches 5.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
ZebraShare of searches 3.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top label maker brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Brother P-touch appeared every time. Brother P-touch was recommended most often, coming first in two out of three answers that gave a list. DYMO was second, and NIIMBOT was third. Avery, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Brother P-touch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DYMO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NIIMBOT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zebra1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Avery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rollo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about label maker brands
5 answers
Asked ChatGPT
“Which label maker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best label maker brands in New Zealand?”
Asked ChatGPT
“What's the best label maker brand in New Zealand for home organisation?”
Searched Google, AI Overview
“best label maker”
Searched Google, AI Overview
“label maker for home”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which label maker brands do people search for most?
This chart shows how often people search Google for each label maker brand by name. Each line represents a brand's share of searches for all six label maker brands we track, month by month, from searches in New Zealand.
Share of searches by month for Brother P-touch, Avery, DYMO, NIIMBOT, Zebra. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brother P-touch | Avery | DYMO | NIIMBOT | Zebra | Rollo |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 17.9% | 18.4% | 4.2% | 4.2% | 0.25% |
| Nov 2025 | 49.7% | 23.5% | 18.3% | 3.7% | 4.5% | 0.26% |
| Dec 2025 | 54.8% | 20.2% | 18.5% | 3.1% | 3.1% | 0.28% |
| Jan 2026 | 62.1% | 12.5% | 19.3% | 3% | 3% | 0.21% |
| Feb 2026 | 58.8% | 16.5% | 18.1% | 3.2% | 3.2% | 0.23% |
| Mar 2026 | 57.6% | 19.1% | 17.8% | 2.4% | 3% | 0.21% |
| Apr 2026 | 60.7% | 14.2% | 16.6% | 4.1% | 4.1% | 0.24% |
| May 2026 | 59.3% | 16.8% | 16.6% | 3.9% | 3.2% | 0.23% |
| Jun 2026 | 55.6% | 16.7% | 18.6% | 4.9% | 4% | 0.23% |
| Jul 2026 | 59.1% | 14.4% | 16.8% | 5% | 4.1% | 0.48% |
| Aug 2026 | 56.9% | 17.4% | 17.1% | 5% | 3.3% | 0.24% |
| Sep 2026 | 56.5% | 17.8% | 16.9% | 5.1% | 3.4% | 0.24% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.5% | 2.3K | -3.3% | -0.4 points | |
| 2, held 2nd | 17.8% | 730 | 0% | +0.5 points | |
| 3, held 3rd | 16.9% | 690 | -4.2% | -0.3 points | |
| 4, held 4th | 5.1% | 210 | 0% | +0.1 points | |
| 5, held 5th | 3.4% | 140 | 0% | +0.1 points | |
| 6, held 6th | 0.24% | 10 | 0% | 0 points |
56.5%
Held 1st. 2.3K estimated branded searches, -3.3% vs prior month. Share -0.4 points.
2.
Avery17.8%
Held 2nd. 730 estimated branded searches, 0% vs prior month. Share +0.5 points.
3.
DYMO16.9%
Held 3rd. 690 estimated branded searches, -4.2% vs prior month. Share -0.3 points.
4.
NIIMBOT5.1%
Held 4th. 210 estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Zebra3.4%
Held 5th. 140 estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Rollo0.24%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among label maker brands in New Zealand?
6 brands
In September 2026, Brother P-touch was the most searched among label maker brands in New Zealand, with an estimated 2.3K branded searches, 56.5% of all searches for the six we track. Avery is in 2nd place, 38.6 percentage points behind at 17.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Brother P-touch | 55.1% → 56.5% | 62.1%Jan 2026 | 49.7%Nov 2025 | 1st |
| Avery | 17.9% → 17.8% | 23.5%Nov 2025 | 12.5%Jan 2026 | 3rd → 2nd |
| DYMO | 18.4% → 16.9% | 19.3%Jan 2026 | 16.6%May 2026 | 2nd → 3rd |
| NIIMBOT | 4.2% → 5.1% | 5.1%Sep 2026 | 2.4%Mar 2026 | 4th |
| Zebra | 4.2% → 3.4% | 4.5%Nov 2025 | 3%Jan 2026 | 5th |
| Rollo | 0.25% → 0.24% | 0.48%Jul 2026 | 0.21%Jan 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Brother P-touch’s share of searches among label maker brands in New Zealand increased from 55.1% to 56.5%.
- Across the 12 months ending September 2026, DYMO’s share of searches among label maker brands in New Zealand decreased from 18.4% to 16.9%.
- Across the 12 months ending September 2026, NIIMBOT’s share of searches among label maker brands in New Zealand increased from 4.2% to 5.1%.
- Across the 12 months ending September 2026, Zebra’s share of searches among label maker brands in New Zealand decreased from 4.2% to 3.4%.
- Across the 12 months ending September 2026, Brother P-touch’s share of searches among label maker brands in New Zealand peaked at 62.1% in January 2026 and was lowest at 49.7% in November 2025.
- Across the 12 months ending September 2026, Avery’s share of searches among label maker brands in New Zealand peaked at 23.5% in November 2025 and was lowest at 12.5% in January 2026.
- Across the 12 months ending September 2026, DYMO’s share of searches among label maker brands in New Zealand peaked at 19.3% in January 2026 and was lowest at 16.6% in May 2026.
- Across the 12 months ending September 2026, NIIMBOT’s share of searches among label maker brands in New Zealand peaked at 5.1% in September 2026 and was lowest at 2.4% in March 2026.
- Across the 12 months ending September 2026, Zebra’s share of searches among label maker brands in New Zealand peaked at 4.5% in November 2025 and was lowest at 3% in January 2026.
- Across the 12 months ending September 2026, Avery rose from 3rd to 2nd among label maker brands in New Zealand.
- Across the 12 months ending September 2026, DYMO fell from 2nd to 3rd among label maker brands in New Zealand.
- Across the 12 months ending September 2026, Rollo held steady: its share of searches among label maker brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand label maker brands in September 2026?
2 changes
Compare popularity between leading brands
- Brother P-touch vs Avery: compare popularity
- Brother P-touch vs DYMO: compare popularity
- Brother P-touch vs NIIMBOT: compare popularity
- Brother P-touch vs Zebra: compare popularity
- Avery vs DYMO: compare popularity
- Avery vs NIIMBOT: compare popularity
- Avery vs Zebra: compare popularity
- DYMO vs NIIMBOT: compare popularity
- DYMO vs Zebra: compare popularity
- NIIMBOT vs Zebra: compare popularity
- Compare any of these brands
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