Barcode printer brands in New Zealand:Which are most popular?
In September 2026, DYMO was the most searched barcode printer brand in New Zealand, accounting for 68.3% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, TSC and Brother were mentioned most often, in four of the five answers. Zebra was recommended most often, coming first in three out of four responses that gave a list.
DYMOShare of searches 68.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
ZebraShare of searches 13.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
TSCShare of searches 10.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
BrotherShare of searches 6.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top barcode printer brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, TSC and Brother were mentioned most often, in four of the five answers. Zebra was recommended most often, coming first in three out of four answers that gave a list. Brother was second, and TSC was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about barcode printer brands
5 answers
Asked ChatGPT
“Which barcode printer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best barcode printer brands in New Zealand?”
Asked ChatGPT
“What's the best barcode printer brand in New Zealand for retail labelling?”
Searched Google, AI Overview
“label printer nz”
Searched Google, AI Overview
“thermal printer nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which barcode printer brands do people search for most?
This chart shows how often people search Google for each barcode printer brand by name. Each line represents a brand's share of searches for all four barcode printer brands we track, month by month, from searches in New Zealand.
Share of searches by month for DYMO, Zebra, TSC, Brother. The figures are in the table below the chart.
View monthly share of searches table
| Month | DYMO | Zebra | TSC | Brother |
|---|---|---|---|---|
| Oct 2025 | 65.2% | 14.8% | 12.2% | 7.8% |
| Nov 2025 | 64.5% | 15.9% | 11.2% | 8.4% |
| Dec 2025 | 73.3% | 12.2% | 10% | 4.4% |
| Jan 2026 | 71.1% | 10.9% | 12.5% | 5.5% |
| Feb 2026 | 68.4% | 12% | 13.7% | 6% |
| Mar 2026 | 68% | 11.5% | 13.1% | 7.4% |
| Apr 2026 | 65.7% | 16.2% | 11.4% | 6.7% |
| May 2026 | 68.6% | 13.3% | 13.3% | 4.8% |
| Jun 2026 | 67.8% | 14.4% | 11.9% | 5.9% |
| Jul 2026 | 64.8% | 15.7% | 13% | 6.5% |
| Aug 2026 | 64.9% | 12.6% | 12.6% | 9.9% |
| Sep 2026 | 68.3% | 13.9% | 10.9% | 6.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.3% | 690 | -4.2% | +3.5 points | |
| 2, moved from 3rd to 2nd | 13.9% | 140 | 0% | +1.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 10.9% | 110 | -21.4% | -1.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 6.9% | 70 | -36.4% | -3 points |
1.
DYMO68.3%
Held 1st. 690 estimated branded searches, -4.2% vs prior month. Share +3.5 points.
2.
Zebra13.9%
Moved from 3rd to 2nd. 140 estimated branded searches, 0% vs prior month. Share +1.2 points.
3.
TSC10.9%
Moved from 2nd to 3rd. 110 estimated branded searches, -21.4% vs prior month. Share -1.7 points.
4.
Brother6.9%
Held 4th. 70 estimated branded searches, -36.4% vs prior month. Share -3 points.
Which brand is most popular in search among barcode printer brands in New Zealand?
4 brands
In September 2026, DYMO was the most searched among barcode printer brands in New Zealand, with an estimated 690 branded searches, 68.3% of all searches for the four we track. Zebra is in 2nd place, 54.5 percentage points behind at 13.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| DYMO | 65.2% → 68.3% | 73.3%Dec 2025 | 64.5%Nov 2025 | 1st |
| Zebra | 14.8% → 13.9% | 16.2%Apr 2026 | 10.9%Jan 2026 | 2nd |
| TSC | 12.2% → 10.9% | 13.7%Feb 2026 | 10%Dec 2025 | 3rd |
| Brother | 7.8% → 6.9% | 9.9%Aug 2026 | 4.4%Dec 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, DYMO’s share of searches among barcode printer brands in New Zealand increased from 65.2% to 68.3%.
- Across the 12 months ending September 2026, Zebra’s share of searches among barcode printer brands in New Zealand decreased from 14.8% to 13.9%.
- Across the 12 months ending September 2026, TSC’s share of searches among barcode printer brands in New Zealand decreased from 12.2% to 10.9%.
- Across the 12 months ending September 2026, Brother’s share of searches among barcode printer brands in New Zealand decreased from 7.8% to 6.9%.
- Across the 12 months ending September 2026, DYMO’s share of searches among barcode printer brands in New Zealand peaked at 73.3% in December 2025 and was lowest at 64.5% in November 2025.
- Across the 12 months ending September 2026, Zebra’s share of searches among barcode printer brands in New Zealand peaked at 16.2% in April 2026 and was lowest at 10.9% in January 2026.
- Across the 12 months ending September 2026, TSC’s share of searches among barcode printer brands in New Zealand peaked at 13.7% in February 2026 and was lowest at 10% in December 2025.
- Across the 12 months ending September 2026, Brother’s share of searches among barcode printer brands in New Zealand peaked at 9.9% in August 2026 and was lowest at 4.4% in December 2025.
How did search popularity change for New Zealand barcode printer brands in September 2026?
4 changes
In September 2026, Zebra overtook TSC to rank 2nd among barcode printer brands in New Zealand, with 13.9% of the searches.
In September 2026, DYMO gained share of searches among barcode printer brands in New Zealand, from 64.9% to 68.3%.
In September 2026, Brother lost share of searches among barcode printer brands in New Zealand, from 9.9% to 6.9%.
In September 2026, TSC lost share of searches among barcode printer brands in New Zealand, from 12.6% to 10.9%.
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