Brandwave

TSC vs Zebra:Which is more popular?

In September 2026, Zebra had more branded searches than TSC among barcode printer brands in New Zealand. Zebra had about 140 branded searches, while TSC had 110. Zebra made up 13.9% of all barcode printer brand searches we track, and TSC accounted for 10.9%. When we asked ChatGPT and Google AI Overviews about barcode printer brands, TSC appeared in four of the five answers and Zebra in three. Zebra was mentioned before TSC in three out of four answers.

Among barcode printer brands in New Zealand in September 2026

Who do people search for more?

Zebra, about 27% more searches than TSC

Zebra 140 searchesTSC 110 searches

Who does AI mention more?

TSC, mentioned in 4 of 5 answers, Zebra in 3

TSC in 4 of 5Zebra in 3 of 5

Who does AI recommend more?

Zebra, named ahead of TSC in 3 of 4 answers

Zebra first in 3TSC first in 1

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Top barcode printer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TSC was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zebra was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Zebra was listed before TSC in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zebra1st
  2. Brother2nd
  3. TSC3rd
  4. DYMO4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TSC4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brother4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zebra3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DYMO1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about barcode printer brands

5 answers

  • Asked ChatGPT

    “Which barcode printer brand should I buy in New Zealand?”

    1. 1Zebra
    2. 2Brother
    3. 3TSC

  • Asked ChatGPT

    “What are the best barcode printer brands in New Zealand?”

    1. 1Zebra
    2. 2TSC
    3. 3Brother

  • Asked ChatGPT

    “What's the best barcode printer brand in New Zealand for retail labelling?”

    1. 1Zebra
    2. 2TSC
    3. 3Brother

  • Searched Google, AI Overview

    “label printer nz”

    1. 1Brother
    2. 2DYMO
    3. 3TSC

  • Searched Google, AI Overview

    “thermal printer nz”

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Is TSC or Zebra more popular in search?

    This chart shows how often people search Google for TSC and Zebra by name. Each line represents a brand's share of searches for all four barcode printer brands we track, month by month, from searches in New Zealand.

    TSC and Zebra among barcode printer brands in New Zealand, by month

    Share of searches by month for Zebra, TSC. The figures are in the table below the chart.

    View monthly share of searches table
    MonthDYMOZebraTSCBrother
    Oct 202565.2%14.8%12.2%7.8%
    Nov 202564.5%15.9%11.2%8.4%
    Dec 202573.3%12.2%10%4.4%
    Jan 202671.1%10.9%12.5%5.5%
    Feb 202668.4%12%13.7%6%
    Mar 202668%11.5%13.1%7.4%
    Apr 202665.7%16.2%11.4%6.7%
    May 202668.6%13.3%13.3%4.8%
    Jun 202667.8%14.4%11.9%5.9%
    Jul 202664.8%15.7%13%6.5%
    Aug 202664.9%12.6%12.6%9.9%
    Sep 202668.3%13.9%10.9%6.9%

    How has the TSC and Zebra comparison changed over the last 12 months?

    3 findings
    • The lead changed hands 2 times in the 12 months ending September 2026: TSC took it in January 2026, Zebra took it in April 2026.
    • Across the 12 months ending September 2026, TSC’s share of searches among barcode printer brands in New Zealand moved from 12.2% to 10.9%, and its estimated monthly branded searches moved from 140 to 110.
    • Across the 12 months ending September 2026, Zebra’s share of searches among barcode printer brands in New Zealand moved from 14.8% to 13.9%, and its estimated monthly branded searches moved from 170 to 140.

    How did search popularity change for New Zealand barcode printer brands in September 2026?

    2 changes

    1. In September 2026, Zebra overtook TSC to rank 2nd among barcode printer brands in New Zealand, with 13.9% of the searches.

    2. In September 2026, TSC lost share of searches among barcode printer brands in New Zealand, from 12.6% to 10.9%.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using TSC’s and Zebra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    TSC

    2 branded search terms

    • tsc label printer
    • tsc printer

    Zebra

    1 branded search term

    • zebra printer

    How the Brand Demand Index is measured

    Other head-to-heads among barcode printer brands

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