Brother vs Zebra:Which is more popular?
In September 2026, Zebra had more branded searches than Brother among barcode printer brands in New Zealand. Zebra had about 140 branded searches, while Brother had 70. Zebra made up 13.9% of all barcode printer brand searches we track, and Brother accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about barcode printer brands, Brother appeared in four of the five answers and Zebra in three. Zebra was mentioned before Brother in three out of four answers.
Who do people search for more?
Zebra, about 2 searches for every 1 for Brother
Who does AI mention more?
Brother, mentioned in 4 of 5 answers, Zebra in 3
Who does AI recommend more?
Zebra, named ahead of Brother in 3 of 4 answers
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Top barcode printer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brother was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zebra was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Zebra was listed before Brother in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about barcode printer brands
5 answers
Asked ChatGPT
“Which barcode printer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best barcode printer brands in New Zealand?”
Asked ChatGPT
“What's the best barcode printer brand in New Zealand for retail labelling?”
Searched Google, AI Overview
“label printer nz”
Searched Google, AI Overview
“thermal printer nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Brother or Zebra more popular in search?
This chart shows how often people search Google for Brother and Zebra by name. Each line represents a brand's share of searches for all four barcode printer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Zebra, Brother. The figures are in the table below the chart.
View monthly share of searches table
| Month | DYMO | Zebra | TSC | Brother |
|---|---|---|---|---|
| Oct 2025 | 65.2% | 14.8% | 12.2% | 7.8% |
| Nov 2025 | 64.5% | 15.9% | 11.2% | 8.4% |
| Dec 2025 | 73.3% | 12.2% | 10% | 4.4% |
| Jan 2026 | 71.1% | 10.9% | 12.5% | 5.5% |
| Feb 2026 | 68.4% | 12% | 13.7% | 6% |
| Mar 2026 | 68% | 11.5% | 13.1% | 7.4% |
| Apr 2026 | 65.7% | 16.2% | 11.4% | 6.7% |
| May 2026 | 68.6% | 13.3% | 13.3% | 4.8% |
| Jun 2026 | 67.8% | 14.4% | 11.9% | 5.9% |
| Jul 2026 | 64.8% | 15.7% | 13% | 6.5% |
| Aug 2026 | 64.9% | 12.6% | 12.6% | 9.9% |
| Sep 2026 | 68.3% | 13.9% | 10.9% | 6.9% |
How has the Brother and Zebra comparison changed over the last 12 months?
3 findings
- Zebra was ahead of Brother in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brother’s share of searches among barcode printer brands in New Zealand moved from 7.8% to 6.9%, and its estimated monthly branded searches moved from 90 to 70.
- Across the 12 months ending September 2026, Zebra’s share of searches among barcode printer brands in New Zealand moved from 14.8% to 13.9%, and its estimated monthly branded searches moved from 170 to 140.
How did search popularity change for New Zealand barcode printer brands in September 2026?
2 changes
In September 2026, Zebra overtook TSC to rank 2nd among barcode printer brands in New Zealand, with 13.9% of the searches.
In September 2026, Brother lost share of searches among barcode printer brands in New Zealand, from 9.9% to 6.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Brother’s and Zebra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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