Brother vs TSC:Which is more popular?
In September 2026, TSC had more branded searches than Brother among barcode printer brands in New Zealand. TSC had about 110 branded searches, while Brother had 70. TSC made up 10.9% of all barcode printer brand searches we track, and Brother accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about barcode printer brands, Brother and TSC each appeared in four of the five answers. Brother and TSC were each mentioned first in two of the four answers.
Who do people search for more?
TSC, about 57% more searches than Brother
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top barcode printer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brother and TSC were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Brother and TSC were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about barcode printer brands
5 answers
Asked ChatGPT
“Which barcode printer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best barcode printer brands in New Zealand?”
Asked ChatGPT
“What's the best barcode printer brand in New Zealand for retail labelling?”
Searched Google, AI Overview
“label printer nz”
Searched Google, AI Overview
“thermal printer nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Brother or TSC more popular in search?
This chart shows how often people search Google for Brother and TSC by name. Each line represents a brand's share of searches for all four barcode printer brands we track, month by month, from searches in New Zealand.
Share of searches by month for TSC, Brother. The figures are in the table below the chart.
View monthly share of searches table
| Month | DYMO | Zebra | TSC | Brother |
|---|---|---|---|---|
| Oct 2025 | 65.2% | 14.8% | 12.2% | 7.8% |
| Nov 2025 | 64.5% | 15.9% | 11.2% | 8.4% |
| Dec 2025 | 73.3% | 12.2% | 10% | 4.4% |
| Jan 2026 | 71.1% | 10.9% | 12.5% | 5.5% |
| Feb 2026 | 68.4% | 12% | 13.7% | 6% |
| Mar 2026 | 68% | 11.5% | 13.1% | 7.4% |
| Apr 2026 | 65.7% | 16.2% | 11.4% | 6.7% |
| May 2026 | 68.6% | 13.3% | 13.3% | 4.8% |
| Jun 2026 | 67.8% | 14.4% | 11.9% | 5.9% |
| Jul 2026 | 64.8% | 15.7% | 13% | 6.5% |
| Aug 2026 | 64.9% | 12.6% | 12.6% | 9.9% |
| Sep 2026 | 68.3% | 13.9% | 10.9% | 6.9% |
How has the Brother and TSC comparison changed over the last 12 months?
3 findings
- TSC was ahead of Brother in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brother’s share of searches among barcode printer brands in New Zealand moved from 7.8% to 6.9%, and its estimated monthly branded searches moved from 90 to 70.
- Across the 12 months ending September 2026, TSC’s share of searches among barcode printer brands in New Zealand moved from 12.2% to 10.9%, and its estimated monthly branded searches moved from 140 to 110.
How did search popularity change for New Zealand barcode printer brands in September 2026?
3 changes
In September 2026, Zebra overtook TSC to rank 2nd among barcode printer brands in New Zealand, with 13.9% of the searches.
In September 2026, Brother lost share of searches among barcode printer brands in New Zealand, from 9.9% to 6.9%.
In September 2026, TSC lost share of searches among barcode printer brands in New Zealand, from 12.6% to 10.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Brother’s and TSC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among barcode printer brands
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