How popular isZebra?
In September 2026, people searched for Zebra by name about 460 times in New Zealand, a 14.8% decrease from the previous year. These searches made up 13.9% of all New Zealand barcode printer brand searches, placing Zebra second out of four brands. When we asked both ChatGPT and Google AI Overviews about barcode printer brands, Zebra appeared in three of the five answers and was the most recommended of the four.
Zebra is the second most searched of 4 competitors and the most recommended in AI answers.
DYMOShare of searches 68.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
ZebraShare of searches 13.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
TSCShare of searches 10.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
BrotherShare of searches 6.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top barcode printer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zebra was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Zebra is the most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about barcode printer brands
5 answers
Asked ChatGPT
“Which barcode printer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best barcode printer brands in New Zealand?”
Asked ChatGPT
“What's the best barcode printer brand in New Zealand for retail labelling?”
Searched Google, AI Overview
“label printer nz”
Searched Google, AI Overview
“thermal printer nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which barcode printer brands compete with Zebra?
Share of searches by month for DYMO, Zebra, TSC, Brother. The figures are in the table below the chart.
View monthly share of searches table
| Month | DYMO | Zebra | TSC | Brother |
|---|---|---|---|---|
| Oct 2025 | 65.2% | 14.8% | 12.2% | 7.8% |
| Nov 2025 | 64.5% | 15.9% | 11.2% | 8.4% |
| Dec 2025 | 73.3% | 12.2% | 10% | 4.4% |
| Jan 2026 | 71.1% | 10.9% | 12.5% | 5.5% |
| Feb 2026 | 68.4% | 12% | 13.7% | 6% |
| Mar 2026 | 68% | 11.5% | 13.1% | 7.4% |
| Apr 2026 | 65.7% | 16.2% | 11.4% | 6.7% |
| May 2026 | 68.6% | 13.3% | 13.3% | 4.8% |
| Jun 2026 | 67.8% | 14.4% | 11.9% | 5.9% |
| Jul 2026 | 64.8% | 15.7% | 13% | 6.5% |
| Aug 2026 | 64.9% | 12.6% | 12.6% | 9.9% |
| Sep 2026 | 68.3% | 13.9% | 10.9% | 6.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.3% | 690 | -4.2% | +3.5 points | |
| 2, moved from 3rd to 2nd | 13.9% | 140 | 0% | +1.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 10.9% | 110 | -21.4% | -1.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 6.9% | 70 | -36.4% | -3 points |
1.
DYMO68.3%
Held 1st. 690 estimated branded searches, -4.2% vs prior month. Share +3.5 points.
2.
Zebra13.9%
Moved from 3rd to 2nd. 140 estimated branded searches, 0% vs prior month. Share +1.2 points.
3.
TSC10.9%
Moved from 2nd to 3rd. 110 estimated branded searches, -21.4% vs prior month. Share -1.7 points.
4.
Brother6.9%
Held 4th. 70 estimated branded searches, -36.4% vs prior month. Share -3 points.
Compare popularity between Zebra and its closest rivals
Every comparison with Zebra
18 comparisons
How has branded search demand for Zebra changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Zebra in New Zealand fell from 540 to 460.
- Across the 12 months ending September 2026, Zebra’s share of searches among barcode printer brands in New Zealand decreased from 14.8% to 13.9%.
- Across the 12 months ending September 2026, Zebra’s share of searches among barcode printer brands in New Zealand peaked at 16.2% in April 2026 and was lowest at 10.9% in January 2026.
How did search popularity change for New Zealand barcode printer brands in September 2026?
4 changes
In September 2026, Zebra overtook TSC to rank 2nd among barcode printer brands in New Zealand, with 13.9% of the searches.
In September 2026, DYMO gained share of searches among barcode printer brands in New Zealand, from 64.9% to 68.3%.
In September 2026, Brother lost share of searches among barcode printer brands in New Zealand, from 9.9% to 6.9%.
In September 2026, TSC lost share of searches among barcode printer brands in New Zealand, from 12.6% to 10.9%.
How are Zebra’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Zebra’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- zebra highlighter
- zebra label maker
- zebra labels
- zebra pen
- zebra pens
- zebra printer
Do you work for Zebra? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Zebra compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Pen and stationery brands | 10th of 10 | 2% | Show ranking |
| Pen brands | 6th of 6 | 2% | Show ranking |
| Label maker brands | 5th of 6 | 3.4% | Show ranking |
| Label printer brands | 3rd of 4 | 6.7% | Show ranking |
| Barcode labels brands | 5th of 5 | 6.2% | Show ranking |
| Highlighter brands | 4th of 4 | 0.68% | Show ranking |
| Barcode printer brands | 2nd of 4 | 13.9% | Shown above |
Is Zebra your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.