Highlighter brands in New Zealand:Which are most popular?
In September 2026, Sharpie was the most searched highlighter brand in New Zealand, accounting for 91.2% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Stabilo was mentioned most often, in four of the five answers. Stabilo was recommended most often, coming first in two out of three responses that gave a list.
SharpieShare of searches 91.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
StabiloShare of searches 7.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Faber-CastellShare of searches 0.68%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
ZebraShare of searches 0.68%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top highlighter brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Stabilo was mentioned most often, in four of the five answers. Stabilo was recommended most often, coming first in two out of three answers that gave a list. Zebra was second, and Faber-Castell was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Stabilo1st
- Zebra2nd
- Faber-Castell3rd
- Sharpie4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stabilo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Faber-Castell3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zebra2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sharpie1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about highlighter brands
5 answers
Asked ChatGPT
“Which highlighter brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best highlighter brands in New Zealand?”
Asked ChatGPT
“What's the best highlighter brand in New Zealand for school notes?”
Searched Google, AI Overview
“highlighter brands”
Searched Google, AI Overview
“best highlighters”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which highlighter brands do people search for most?
This chart shows how often people search Google for each highlighter brand by name. Each line represents a brand's share of searches for all four highlighter brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sharpie, Stabilo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sharpie | Stabilo | Faber-Castell | Zebra |
|---|---|---|---|---|
| Oct 2025 | 92.8% | 6.5% | 0.72% | 0% |
| Nov 2025 | 89.7% | 8.7% | 0.79% | 0.79% |
| Dec 2025 | 91.6% | 6.7% | 1.7% | 0% |
| Jan 2026 | 88.3% | 8.4% | 2.6% | 0.65% |
| Feb 2026 | 89.4% | 8.3% | 1.5% | 0.76% |
| Mar 2026 | 93.1% | 5.6% | 0.69% | 0.69% |
| Apr 2026 | 92.8% | 5.4% | 0.9% | 0.9% |
| May 2026 | 90.2% | 8.3% | 0.75% | 0.75% |
| Jun 2026 | 91.3% | 6.3% | 1.6% | 0.79% |
| Jul 2026 | 90.6% | 7.1% | 1.6% | 0.79% |
| Aug 2026 | 89.6% | 8.1% | 1.5% | 0.74% |
| Sep 2026 | 91.2% | 7.5% | 0.68% | 0.68% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.2% | 1.3K | +10.7% | +1.5 points | |
| 2, held 2nd | 7.5% | 110 | 0% | -0.7 points | |
| 3, held 3rd | 0.68% | 10 | -50% | -0.8 points | |
| 4, held 4th | 0.68% | 10 | 0% | -0.1 points |
1.
Sharpie91.2%
Held 1st. 1.3K estimated branded searches, +10.7% vs prior month. Share +1.5 points.
2.
Stabilo7.5%
Held 2nd. 110 estimated branded searches, 0% vs prior month. Share -0.7 points.
0.68%
Held 3rd. 10 estimated branded searches, -50% vs prior month. Share -0.8 points.
4.
Zebra0.68%
Held 4th. 10 estimated branded searches, 0% vs prior month. Share -0.1 points.
Which brand is most popular in search among highlighter brands in New Zealand?
4 brands
In September 2026, Sharpie was the most searched among highlighter brands in New Zealand, with an estimated 1.3K branded searches, 91.2% of all searches for the four we track. Stabilo is in 2nd place, 83.7 percentage points behind at 7.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Sharpie | 92.8% → 91.2% | 93.1%Mar 2026 | 88.3%Jan 2026 | 1st |
| Stabilo | 6.5% → 7.5% | 8.7%Nov 2025 | 5.4%Apr 2026 | 2nd |
| Faber-Castell | 0.72% → 0.68% | 2.6%Jan 2026 | 0.68%Sep 2026 | 3rd |
| Zebra | 0% → 0.68% | 0.9%Apr 2026 | 0%Oct 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Sharpie’s share of searches among highlighter brands in New Zealand decreased from 92.8% to 91.2%.
- Across the 12 months ending September 2026, Stabilo’s share of searches among highlighter brands in New Zealand increased from 6.5% to 7.5%.
- Across the 12 months ending September 2026, Zebra’s share of searches among highlighter brands in New Zealand increased from 0% to 0.68%.
- Across the 12 months ending September 2026, Sharpie’s share of searches among highlighter brands in New Zealand peaked at 93.1% in March 2026 and was lowest at 88.3% in January 2026.
- Across the 12 months ending September 2026, Stabilo’s share of searches among highlighter brands in New Zealand peaked at 8.7% in November 2025 and was lowest at 5.4% in April 2026.
- Across the 12 months ending September 2026, Faber-Castell’s share of searches among highlighter brands in New Zealand peaked at 2.6% in January 2026 and was lowest at 0.68% in September 2026.
- Across the 12 months ending September 2026, Faber-Castell held steady: its share of searches among highlighter brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand highlighter brands in September 2026?
3 changes
In September 2026, Sharpie gained share of searches among highlighter brands in New Zealand, from 89.6% to 91.2%.
In September 2026, Faber-Castell lost share of searches among highlighter brands in New Zealand, from 1.5% to 0.68%.
In September 2026, Stabilo lost share of searches among highlighter brands in New Zealand, from 8.1% to 7.5%.
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