Brandwave

How popular isBrother?

In September 2026, people searched for Brother by name about 4,640 times in New Zealand, a 6.4% increase from the previous year. These searches made up 6.9% of all New Zealand barcode printer brand searches, placing Brother fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about barcode printer brands, Brother appeared in four of the five answers and was the second most recommended of the four.

Search and AI answers in September 2026

Brother is the fourth most searched of 4 competitors and the second most recommended in AI answers.

  1. DYMOShare of searches 68.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  2. ZebraShare of searches 13.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. TSCShare of searches 10.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. BrotherShare of searches 6.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top barcode printer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Brother was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Brother is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zebra1st
  2. Brother2nd
  3. TSC3rd
  4. DYMO4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TSC4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brother4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zebra3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DYMO1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about barcode printer brands

5 answers

  • Asked ChatGPT

    “Which barcode printer brand should I buy in New Zealand?”

    1. 1Zebra
    2. 2Brother
    3. 3TSC

  • Asked ChatGPT

    “What are the best barcode printer brands in New Zealand?”

    1. 1Zebra
    2. 2TSC
    3. 3Brother

  • Asked ChatGPT

    “What's the best barcode printer brand in New Zealand for retail labelling?”

    1. 1Zebra
    2. 2TSC
    3. 3Brother

  • Searched Google, AI Overview

    “label printer nz”

    1. 1Brother
    2. 2DYMO
    3. 3TSC

  • Searched Google, AI Overview

    “thermal printer nz”

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Which barcode printer brands compete with Brother?

    Brother against barcode printer brands in New Zealand, by month

    Share of searches by month for DYMO, Zebra, TSC, Brother. The figures are in the table below the chart.

    View monthly share of searches table
    MonthDYMOZebraTSCBrother
    Oct 202565.2%14.8%12.2%7.8%
    Nov 202564.5%15.9%11.2%8.4%
    Dec 202573.3%12.2%10%4.4%
    Jan 202671.1%10.9%12.5%5.5%
    Feb 202668.4%12%13.7%6%
    Mar 202668%11.5%13.1%7.4%
    Apr 202665.7%16.2%11.4%6.7%
    May 202668.6%13.3%13.3%4.8%
    Jun 202667.8%14.4%11.9%5.9%
    Jul 202664.8%15.7%13%6.5%
    Aug 202664.9%12.6%12.6%9.9%
    Sep 202668.3%13.9%10.9%6.9%

    1. 1.DYMO

      68.3%

      Held 1st. 690 estimated branded searches, -4.2% vs prior month. Share +3.5 points.

    2. 2.Zebra

      13.9%

      Moved from 3rd to 2nd. 140 estimated branded searches, 0% vs prior month. Share +1.2 points.

    3. 3.TSC

      10.9%

      Moved from 2nd to 3rd. 110 estimated branded searches, -21.4% vs prior month. Share -1.7 points.

    4. 4.Brother

      6.9%

      Held 4th. 70 estimated branded searches, -36.4% vs prior month. Share -3 points.

    Compare popularity between Brother and its closest rivals

    Every comparison with Brother

    11 comparisons

    How has branded search demand for Brother changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Brother in New Zealand rose from 4.4K to 4.6K.
    • Across the 12 months ending September 2026, Brother’s share of searches among barcode printer brands in New Zealand decreased from 7.8% to 6.9%.
    • Across the 12 months ending September 2026, Brother’s share of searches among barcode printer brands in New Zealand peaked at 9.9% in August 2026 and was lowest at 4.4% in December 2025.

    How did search popularity change for New Zealand barcode printer brands in September 2026?

    4 changes

    1. In September 2026, Zebra overtook TSC to rank 2nd among barcode printer brands in New Zealand, with 13.9% of the searches.

    2. In September 2026, DYMO gained share of searches among barcode printer brands in New Zealand, from 64.9% to 68.3%.

    3. In September 2026, Brother lost share of searches among barcode printer brands in New Zealand, from 9.9% to 6.9%.

    4. In September 2026, TSC lost share of searches among barcode printer brands in New Zealand, from 12.6% to 10.9%.

    How are Brother’s branded searches counted?

    16 search terms

    Brandwave collects information about searches that people make online using Brother’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • brother a3 printer
    • brother bobbin case
    • brother bobbin winder
    • brother ink
    • brother inkjet printer
    • brother inktank printer
    • brother label printer
    • brother laser printer
    • brother mfc printer
    • brother overlock machine
    • brother printer
    • brother printer inks
    • brother printer offline
    • brother thermal printer
    • brother toner
    • brother wireless printer

    Do you work for Brother? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Brother compete?

    Brother is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Printer brands4th of 613.5%Show ranking
    Printer toner brands6th of 60.45%Show ranking
    Laser printer brands5th of 50.45%Show ranking
    Ink cartridges brands4th of 41.1%Show ranking
    Barcode labels brands3rd of 517.2%Show ranking
    Bobbin case brands6th of 60.99%Show ranking
    Overlock machine brands5th of 50.51%Show ranking
    Bobbin winder brands4th of 40.93%Show ranking
    Barcode printer brands4th of 46.9%Shown above
    Creator with pink hair and a pink jacket

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