Brandwave

How popular isBrother?

In September 2026, people searched for Brother by name about 4,640 times in New Zealand, a 6.4% increase from the previous year. These searches made up 1.1% of all New Zealand ink cartridges brand searches, placing Brother fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about ink cartridges brands, Brother appeared in three of the four answers and was the fourth most recommended of the four.

Search and AI answers in September 2026

Brother is the fourth most searched of 4 competitors and the fourth most recommended in AI answers.

  1. CanonShare of searches 63.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. EpsonShare of searches 25.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. HPShare of searches 9.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  4. BrotherShare of searches 1.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
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Top ink cartridges brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Brother was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Brother is the fourth most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Epson1st
  2. Canon2nd
  3. HP3rd
  4. Brother4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canon4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Epson4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • HP4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Brother3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about ink cartridges brands

4 answers

  • Asked ChatGPT

    “Which ink cartridges brand should I buy in New Zealand?”

    1. 1Epson
    2. 2HP
    3. 3Canon
    4. 4Brother

  • Asked ChatGPT

    “What are the best ink cartridges brands in New Zealand?”

    1. 1Epson
    2. 2Canon
    3. 3HP
    4. 4Brother

  • Asked ChatGPT

    “What's the best ink cartridges brand in New Zealand for a home printer?”

    1. 1Epson
    2. 2HP
    3. 3Canon

  • Searched Google, AI Overview

    “printer ink cartridges nz”

    1. 1Brother
    2. 2Canon
    3. 3Epson
    4. 4HP

  • Searched Google, AI Overview

    “cheap ink cartridges”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which ink cartridges brands compete with Brother?

Brother against ink cartridges brands in New Zealand, by month

Share of searches by month for Canon, Epson, HP, Brother. The figures are in the table below the chart.

View monthly share of searches table
MonthCanonEpsonHPBrother
Oct 202565.9%23.4%9.4%1.3%
Nov 202568.4%22.2%8.1%1.3%
Dec 202570.7%21.2%7.5%0.58%
Jan 202665.9%23.7%9.5%0.94%
Feb 202663.3%24.6%10.9%1.2%
Mar 202664.4%22.8%11.5%1.3%
Apr 202660.5%25.6%12.8%1.1%
May 202667.9%21.7%9.6%0.74%
Jun 202663%24%12%1%
Jul 202663.9%25%10.1%0.99%
Aug 202662.6%25.8%10.2%1.4%
Sep 202663.3%25.9%9.7%1.1%

  1. 1.Canon

    63.3%

    Held 1st. 4.2K estimated branded searches, -14.3% vs prior month. Share +0.8 points.

  2. 2.Epson

    25.9%

    Held 2nd. 1.7K estimated branded searches, -14.9% vs prior month. Share +0.1 points.

  3. 3.HP

    9.7%

    Held 3rd. 640 estimated branded searches, -20% vs prior month. Share -0.6 points.

  4. 4.Brother

    1.1%

    Held 4th. 70 estimated branded searches, -36.4% vs prior month. Share -0.3 points.

Compare popularity between Brother and its closest rivals

Every comparison with Brother

11 comparisons

How has branded search demand for Brother changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Brother in New Zealand rose from 4.4K to 4.6K.
  • Across the 12 months ending September 2026, Brother’s share of searches among ink cartridges brands in New Zealand held steady, from 1.3% to 1.1%.

How did search popularity change for New Zealand ink cartridges brands in September 2026?

4 changes

  1. In September 2026, Canon gained share of searches among ink cartridges brands in New Zealand, from 62.6% to 63.3%.

  2. In September 2026, HP lost share of searches among ink cartridges brands in New Zealand, from 10.2% to 9.7%.

  3. Epson’s share of searches among ink cartridges brands in New Zealand has gained ground for 3 months in a row, from 24% to 25.9% in September 2026.

  4. Estimated monthly branded searches for Brother in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

How are Brother’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Brother’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • brother a3 printer
  • brother bobbin case
  • brother bobbin winder
  • brother ink
  • brother inkjet printer
  • brother inktank printer
  • brother label printer
  • brother laser printer
  • brother mfc printer
  • brother overlock machine
  • brother printer
  • brother printer inks
  • brother printer offline
  • brother thermal printer
  • brother toner
  • brother wireless printer

Do you work for Brother? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Brother compete?

Brother is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Printer brands4th of 613.5%Show ranking
Printer toner brands6th of 60.45%Show ranking
Laser printer brands5th of 50.45%Show ranking
Ink cartridges brands4th of 41.1%Shown above
Barcode labels brands3rd of 517.2%Show ranking
Bobbin case brands6th of 60.99%Show ranking
Overlock machine brands5th of 50.51%Show ranking
Bobbin winder brands4th of 40.93%Show ranking
Barcode printer brands4th of 46.9%Show ranking
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