Brandwave

How popular isBrother?

In September 2026, people searched for Brother by name about 4,640 times in New Zealand, a 6.4% increase from the previous year. These searches made up 17.2% of all New Zealand barcode labels brand searches, placing Brother third out of five brands. When we asked both ChatGPT and Google AI Overviews about barcode labels brands, Brother appeared in three of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Brother is the third most searched of 5 competitors and the third most recommended in AI answers.

  1. AveryShare of searches 32.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  2. DYMOShare of searches 30.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. BrotherShare of searches 17.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. PacLabelShare of searches 14.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. ZebraShare of searches 6.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top barcode labels brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Brother was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Brother is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zebra1st
  2. PacLabel2nd
  3. Brother3rd
  4. Avery4th
  5. DYMO4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PacLabel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zebra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brother3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DYMO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avery1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about barcode labels brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which barcode labels brands compete with Brother?

Brother against barcode labels brands in New Zealand, by month

Share of searches by month for Avery, DYMO, Brother, PacLabel, Zebra. The figures are in the table below the chart.

View monthly share of searches table
MonthAveryDYMOBrotherPacLabelZebra
Oct 202532.4%33.3%17.3%9.3%7.6%
Nov 202537.1%28.7%16.3%10.8%7.1%
Dec 202535.6%32.7%15.8%10.4%5.4%
Jan 202624.6%37.9%24.6%7.1%5.8%
Feb 202630.9%33.9%20.3%8.9%5.9%
Mar 202635.5%33.1%15.5%10.4%5.6%
Apr 202628.8%33.7%19%10.2%8.3%
May 202634%33.5%18.1%7.9%6.5%
Jun 202630.8%34.2%16.7%11.1%7.3%
Jul 202628.3%33%18.4%12.3%8%
Aug 202631.3%30.9%20.6%11.2%6%
Sep 202632.2%30.4%17.2%14.1%6.2%

  1. 1.Avery

    32.2%

    Held 1st. 730 estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.DYMO

    30.4%

    Held 2nd. 690 estimated branded searches, -4.2% vs prior month. Share -0.5 points.

  3. 3.Brother

    17.2%

    Held 3rd. 390 estimated branded searches, -18.8% vs prior month. Share -3.4 points.

  4. 4.PacLabel

    14.1%

    Held 4th. 320 estimated branded searches, +23.1% vs prior month. Share +2.9 points.

  5. 5.Zebra

    6.2%

    Held 5th. 140 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Brother and its closest rivals

Every comparison with Brother

11 comparisons

How has branded search demand for Brother changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Brother in New Zealand rose from 4.4K to 4.6K.
  • Across the 12 months ending September 2026, Brother’s share of searches among barcode labels brands in New Zealand peaked at 24.6% in January 2026 and was lowest at 15.5% in March 2026.

How did search popularity change for New Zealand barcode labels brands in September 2026?

5 changes

  1. In September 2026, PacLabel gained share of searches among barcode labels brands in New Zealand, from 11.2% to 14.1%.

  2. In September 2026, Avery gained share of searches among barcode labels brands in New Zealand, from 31.3% to 32.2%.

  3. In September 2026, Brother lost share of searches among barcode labels brands in New Zealand, from 20.6% to 17.2%.

  4. In September 2026, DYMO lost share of searches among barcode labels brands in New Zealand, from 30.9% to 30.4%.

  5. Estimated monthly branded searches for Zebra in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

How are Brother’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Brother’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • brother a3 printer
  • brother bobbin case
  • brother bobbin winder
  • brother ink
  • brother inkjet printer
  • brother inktank printer
  • brother label printer
  • brother laser printer
  • brother mfc printer
  • brother overlock machine
  • brother printer
  • brother printer inks
  • brother printer offline
  • brother thermal printer
  • brother toner
  • brother wireless printer

Do you work for Brother? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Brother compete?

Brother is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Printer brands4th of 613.5%Show ranking
Printer toner brands6th of 60.45%Show ranking
Laser printer brands5th of 50.45%Show ranking
Ink cartridges brands4th of 41.1%Show ranking
Barcode labels brands3rd of 517.2%Shown above
Bobbin case brands6th of 60.99%Show ranking
Overlock machine brands5th of 50.51%Show ranking
Bobbin winder brands4th of 40.93%Show ranking
Barcode printer brands4th of 46.9%Show ranking
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Is Brother your brand?

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