Bobbin case brands in New Zealand:Which are most popular?
In September 2026, Bernina was the most searched bobbin case brand in New Zealand, accounting for 44.3% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Singer and JUKI showed up in every answer. JUKI was recommended most often, though no response put it first.
BerninaShare of searches 44.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
JanomeShare of searches 31%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
SingerShare of searches 19.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
JUKIShare of searches 2.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
PfaffShare of searches 2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top bobbin case brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Singer and JUKI appeared every time. JUKI was recommended most often, though no answer put it first. Janome was second, and Singer was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Singer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- JUKI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Brother4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Janome3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bernina1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pfaff1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about bobbin case brands
5 answers
Asked ChatGPT
“Which bobbin case brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bobbin case brands in New Zealand?”
Asked ChatGPT
“What's the best bobbin case brand in New Zealand for a sewing machine repair?”
Searched Google, AI Overview
“sewing machine bobbin case”
Searched Google, AI Overview
“sewing bobbin case”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which bobbin case brands do people search for most?
This chart shows how often people search Google for each bobbin case brand by name. Each line represents a brand's share of searches for all six bobbin case brands we track, month by month, from searches in New Zealand.
Share of searches by month for Bernina, Janome, Singer, JUKI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bernina | Janome | Singer | JUKI | Pfaff | Brother |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 33.7% | 14.7% | 2.7% | 2.7% | 0.54% |
| Nov 2025 | 45.6% | 33.5% | 14.1% | 2.4% | 3.4% | 0.97% |
| Dec 2025 | 46.9% | 35.7% | 12.1% | 2.4% | 2.4% | 0.48% |
| Jan 2026 | 45.6% | 33.3% | 14.9% | 2.2% | 3.1% | 0.88% |
| Feb 2026 | 45.9% | 34.8% | 12.1% | 3.4% | 3.4% | 0.48% |
| Mar 2026 | 45.3% | 30.7% | 16% | 3.3% | 4.2% | 0.47% |
| Apr 2026 | 45.2% | 32.4% | 15.2% | 3.3% | 3.3% | 0.48% |
| May 2026 | 45.2% | 34.5% | 14.3% | 2% | 3.6% | 0.4% |
| Jun 2026 | 43.9% | 33.1% | 16.7% | 2.9% | 2.9% | 0.42% |
| Jul 2026 | 41.4% | 32.9% | 19.4% | 2.3% | 3.2% | 0.9% |
| Aug 2026 | 41.9% | 37.3% | 15.7% | 2.1% | 2.1% | 0.85% |
| Sep 2026 | 44.3% | 31% | 19.2% | 2.5% | 2% | 0.99% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.3% | 900 | -9.1% | +2.4 points | |
| 2, held 2nd | 31% | 630 | -28.4% | -6.3 points | |
| 3, held 3rd | 19.2% | 390 | +5.4% | +3.5 points | |
| 4, held 4th | 2.5% | 50 | 0% | +0.3 points | |
| 5, held 5th | 2% | 40 | -20% | -0.1 points | |
| 6, held 6th | 0.99% | 20 | 0% | +0.1 points |
1.
Bernina44.3%
Held 1st. 900 estimated branded searches, -9.1% vs prior month. Share +2.4 points.
2.
Janome31%
Held 2nd. 630 estimated branded searches, -28.4% vs prior month. Share -6.3 points.
3.
Singer19.2%
Held 3rd. 390 estimated branded searches, +5.4% vs prior month. Share +3.5 points.
4.
JUKI2.5%
Held 4th. 50 estimated branded searches, 0% vs prior month. Share +0.3 points.
5.
Pfaff2%
Held 5th. 40 estimated branded searches, -20% vs prior month. Share -0.1 points.
6.
Brother0.99%
Held 6th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.
Which brand is most popular in search among bobbin case brands in New Zealand?
6 brands
In September 2026, Bernina was the most searched among bobbin case brands in New Zealand, with an estimated 900 branded searches, 44.3% of all searches for the six we track. Janome is in 2nd place, 13.3 percentage points behind at 31%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Bernina | 45.7% → 44.3% | 46.9%Dec 2025 | 41.4%Jul 2026 | 1st |
| Janome | 33.7% → 31% | 37.3%Aug 2026 | 30.7%Mar 2026 | 2nd |
| Singer | 14.7% → 19.2% | 19.4%Jul 2026 | 12.1%Dec 2025 | 3rd |
| JUKI | 2.7% → 2.5% | 3.4%Feb 2026 | 2%May 2026 | 4th |
| Pfaff | 2.7% → 2% | 4.2%Mar 2026 | 2%Sep 2026 | 5th |
| Brother | 0.54% → 0.99% | 0.99%Sep 2026 | 0.4%May 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Bernina’s share of searches among bobbin case brands in New Zealand decreased from 45.7% to 44.3%.
- Across the 12 months ending September 2026, Janome’s share of searches among bobbin case brands in New Zealand decreased from 33.7% to 31%.
- Across the 12 months ending September 2026, Singer’s share of searches among bobbin case brands in New Zealand increased from 14.7% to 19.2%.
- Across the 12 months ending September 2026, Pfaff’s share of searches among bobbin case brands in New Zealand decreased from 2.7% to 2%.
- Across the 12 months ending September 2026, Bernina’s share of searches among bobbin case brands in New Zealand peaked at 46.9% in December 2025 and was lowest at 41.4% in July 2026.
- Across the 12 months ending September 2026, Janome’s share of searches among bobbin case brands in New Zealand peaked at 37.3% in August 2026 and was lowest at 30.7% in March 2026.
- Across the 12 months ending September 2026, Singer’s share of searches among bobbin case brands in New Zealand peaked at 19.4% in July 2026 and was lowest at 12.1% in December 2025.
- Across the 12 months ending September 2026, JUKI’s share of searches among bobbin case brands in New Zealand peaked at 3.4% in February 2026 and was lowest at 2% in May 2026.
- Across the 12 months ending September 2026, Pfaff’s share of searches among bobbin case brands in New Zealand peaked at 4.2% in March 2026 and was lowest at 2% in September 2026.
- Across the 12 months ending September 2026, JUKI and Brother held steady: their share of searches among bobbin case brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand bobbin case brands in September 2026?
5 changes
In September 2026, Singer gained share of searches among bobbin case brands in New Zealand, from 15.7% to 19.2%.
In September 2026, Bernina gained share of searches among bobbin case brands in New Zealand, from 41.9% to 44.3%.
In September 2026, Janome lost share of searches among bobbin case brands in New Zealand, from 37.3% to 31%.
Estimated monthly branded searches for Brother in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.
Estimated monthly branded searches for Pfaff in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.
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