Bernina vs Janome:Which is more popular by branded search in New Zealand?
In August 2026, Bernina had more branded searches than Janome among sewing machine brands in New Zealand. Bernina was estimated to have 2.3K branded searches compared to Janome’s 1.4K, and held a 26.7% Share of Search versus Janome’s 16.1%.
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Which is more popular in search, Bernina or Janome?
Compare the sewing machine brands New Zealanders sew with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bernina, Janome. The figures are in the table below the chart.
View monthly share of search table
| Month | Singer | Bernina | Brother Sewing | Janome | Pfaff |
|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 28.4% | 23.5% | 14.8% | 2.8% |
| Nov 2025 | 31.8% | 28.2% | 22% | 15% | 3% |
| Dec 2025 | 30.7% | 25.8% | 26.7% | 14.2% | 2.5% |
| Jan 2026 | 31.4% | 26.7% | 24.8% | 14% | 3% |
| Feb 2026 | 33.4% | 27.9% | 22.9% | 13.4% | 2.4% |
| Mar 2026 | 42.5% | 23.5% | 21% | 10.3% | 2.6% |
| Apr 2026 | 46.2% | 21.7% | 19.4% | 10.5% | 2.2% |
| May 2026 | 40.3% | 22.8% | 22.1% | 11.8% | 2.9% |
| Jun 2026 | 35% | 25.6% | 22.7% | 13.9% | 2.8% |
| Jul 2026 | 40% | 23.2% | 21.5% | 12.8% | 2.4% |
| Aug 2026 | 31.5% | 26.7% | 23.5% | 16.1% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the Bernina and Janome comparison changed over the last 12 months?
3 findings
- Bernina was ahead of Janome in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bernina’s estimated Share of Search among sewing machine brands in New Zealand moved from 28.4% to 26.7%, and its estimated monthly branded searches moved from 1.9K to 2.3K.
- Across the 11 months ending August 2026, Janome’s estimated Share of Search among sewing machine brands in New Zealand moved from 14.8% to 16.1%, and its estimated monthly branded searches moved from 1K to 1.4K.
How did search popularity change for New Zealand sewing machine brands in August 2026?
2 changes
In August 2026, Bernina gained estimated Share of Search among sewing machine brands in New Zealand, from 23.2% to 26.7%.
In August 2026, Janome gained estimated Share of Search among sewing machine brands in New Zealand, from 12.8% to 16.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Bernina’s and Janome’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bernina
17 branded search terms
- bernina
- bernina 1008
- bernina 1008 sewing machine
- bernina 830
- bernina bobbins
- bernina com
- bernina embroidery machine
- bernina foot
- bernina near me
- bernina new zealand
- bernina northland
- bernina nz
- bernina online
- bernina serger
- bernina sewing machine
- bernina store
- bernina walking foot
Janome
15 branded search terms
- hd3000 janome
- janome
- janome 1000 cpx
- janome bobbins
- janome co nz
- janome company
- janome dc1000
- janome dc2150
- janome dc6050
- janome embroidery machine
- janome mc
- janome near me
- janome nz
- janome overlocker
- janome walking foot
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.