Brandwave

How popular isBernina in search?

In August 2026, there were an estimated 2.3K branded searches for Bernina in New Zealand which is up 21.4% over the last 11 months. Bernina holds 26.7% estimated Share of Search among New Zealand sewing machine brands and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Singer31.5%
  2. Bernina26.7%
  3. Brother Sewing23.5%
  4. Janome16.1%
  5. Pfaff2.2%
Bernina website (opens in a new tab)

Follow Bernina and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which sewing machine brands compete with Bernina?

Bernina against sewing machine brands in New Zealand, by month

Share of Search by month for Singer, Bernina, Brother Sewing, Janome, Pfaff. The figures are in the table below the chart.

View monthly share of search table
MonthSingerBerninaBrother SewingJanomePfaff
Oct 202530.6%28.4%23.5%14.8%2.8%
Nov 202531.8%28.2%22%15%3%
Dec 202530.7%25.8%26.7%14.2%2.5%
Jan 202631.4%26.7%24.8%14%3%
Feb 202633.4%27.9%22.9%13.4%2.4%
Mar 202642.5%23.5%21%10.3%2.6%
Apr 202646.2%21.7%19.4%10.5%2.2%
May 202640.3%22.8%22.1%11.8%2.9%
Jun 202635%25.6%22.7%13.9%2.8%
Jul 202640%23.2%21.5%12.8%2.4%
Aug 202631.5%26.7%23.5%16.1%2.2%
Sep 2026—————

  1. 1.Singer

    31.5%

    held 1st · 2.8K estimated branded searches · -30.9% vs prior month · -8.5 points

  2. 2.Bernina

    26.7%

    held 2nd · 2.3K estimated branded searches · +0.87% vs prior month · +3.5 points

  3. 3.Brother Sewing

    23.5%

    held 3rd · 2K estimated branded searches · -4.2% vs prior month · +2 points

  4. 4.Janome

    16.1%

    held 4th · 1.4K estimated branded searches · +10.2% vs prior month · +3.3 points

  5. 5.Pfaff

    2.2%

    held 5th · 190 estimated branded searches · -20.8% vs prior month · -0.2 points

Compare search popularity between Bernina and its closest rivals

How has branded search demand for Bernina changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bernina in New Zealand rose from 1.9K to 2.3K.
  • Across the 11 months ending August 2026, Bernina’s estimated Share of Search among sewing machine brands in New Zealand decreased from 28.4% to 26.7%.
  • Across the 11 months ending August 2026, Bernina’s estimated Share of Search among sewing machine brands in New Zealand peaked at 28.4% in October 2025 and was lowest at 21.7% in April 2026.

How did search popularity change for New Zealand sewing machine brands in August 2026?

  1. In August 2026, Bernina gained estimated Share of Search among sewing machine brands in New Zealand, from 23.2% to 26.7%.

  2. In August 2026, Janome gained estimated Share of Search among sewing machine brands in New Zealand, from 12.8% to 16.1%.

  3. In August 2026, Brother Sewing gained estimated Share of Search among sewing machine brands in New Zealand, from 21.5% to 23.5%.

  4. In August 2026, Singer lost estimated Share of Search among sewing machine brands in New Zealand, from 40% to 31.5%.

  5. Pfaff’s estimated Share of Search among sewing machine brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 2.2% in August 2026.

How is Bernina measured?

Brandwave collects information about searches that people make online using Bernina’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

17 branded search terms

  • bernina
  • bernina 1008
  • bernina 1008 sewing machine
  • bernina 830
  • bernina bobbins
  • bernina com
  • bernina embroidery machine
  • bernina foot
  • bernina near me
  • bernina new zealand
  • bernina northland
  • bernina nz
  • bernina online
  • bernina serger
  • bernina sewing machine
  • bernina store
  • bernina walking foot

Do you work for Bernina? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Bernina your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record