Bernina vs Brother Sewing:Which is more popular by branded search in New Zealand?
In August 2026, Bernina had more branded searches than Brother Sewing among sewing machine brands in New Zealand. Bernina was estimated to have 2.3K branded searches compared to Brother Sewing’s 2K, and held a 26.7% Share of Search versus Brother Sewing’s 23.5%.
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Which is more popular in search, Bernina or Brother Sewing?
Compare the sewing machine brands New Zealanders sew with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bernina, Brother Sewing. The figures are in the table below the chart.
View monthly share of search table
| Month | Singer | Bernina | Brother Sewing | Janome | Pfaff |
|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 28.4% | 23.5% | 14.8% | 2.8% |
| Nov 2025 | 31.8% | 28.2% | 22% | 15% | 3% |
| Dec 2025 | 30.7% | 25.8% | 26.7% | 14.2% | 2.5% |
| Jan 2026 | 31.4% | 26.7% | 24.8% | 14% | 3% |
| Feb 2026 | 33.4% | 27.9% | 22.9% | 13.4% | 2.4% |
| Mar 2026 | 42.5% | 23.5% | 21% | 10.3% | 2.6% |
| Apr 2026 | 46.2% | 21.7% | 19.4% | 10.5% | 2.2% |
| May 2026 | 40.3% | 22.8% | 22.1% | 11.8% | 2.9% |
| Jun 2026 | 35% | 25.6% | 22.7% | 13.9% | 2.8% |
| Jul 2026 | 40% | 23.2% | 21.5% | 12.8% | 2.4% |
| Aug 2026 | 31.5% | 26.7% | 23.5% | 16.1% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the Bernina and Brother Sewing comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Brother Sewing took it in December 2025, Bernina took it in January 2026.
- Across the 11 months ending August 2026, Bernina’s estimated Share of Search among sewing machine brands in New Zealand moved from 28.4% to 26.7%, and its estimated monthly branded searches moved from 1.9K to 2.3K.
- Across the 11 months ending August 2026, Brother Sewing’s estimated Share of Search among sewing machine brands in New Zealand held steady at 23.5%, and its estimated monthly branded searches moved from 1.6K to 2K.
How did search popularity change for New Zealand sewing machine brands in August 2026?
2 changes
In August 2026, Bernina gained estimated Share of Search among sewing machine brands in New Zealand, from 23.2% to 26.7%.
In August 2026, Brother Sewing gained estimated Share of Search among sewing machine brands in New Zealand, from 21.5% to 23.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Bernina’s and Brother Sewing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bernina
17 branded search terms
- bernina
- bernina 1008
- bernina 1008 sewing machine
- bernina 830
- bernina bobbins
- bernina com
- bernina embroidery machine
- bernina foot
- bernina near me
- bernina new zealand
- bernina northland
- bernina nz
- bernina online
- bernina serger
- bernina sewing machine
- bernina store
- bernina walking foot
Brother Sewing
11 branded search terms
- brother overlocker
- brother overlocker 2504d
- brother sewing embroidery machine
- brother sewing machine
- brother sewing machine feet
- brother sewing machine for beginners
- brother sewing machine gs2510
- brother sewing machine ls 2160
- brother sewing machine needle
- brother sewing machine threading
- walking foot for brother sewing machine
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.