How popular isBrother Sewing in search?
In August 2026, there were an estimated 2K branded searches for Brother Sewing in New Zealand which is up 28.9% over the last 11 months. Brother Sewing holds 23.5% estimated Share of Search among New Zealand sewing machine brands and is ranked 3rd of 5 competitors for search popularity.
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Which sewing machine brands compete with Brother Sewing?
Share of Search by month for Singer, Bernina, Brother Sewing, Janome, Pfaff. The figures are in the table below the chart.
View monthly share of search table
| Month | Singer | Bernina | Brother Sewing | Janome | Pfaff |
|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 28.4% | 23.5% | 14.8% | 2.8% |
| Nov 2025 | 31.8% | 28.2% | 22% | 15% | 3% |
| Dec 2025 | 30.7% | 25.8% | 26.7% | 14.2% | 2.5% |
| Jan 2026 | 31.4% | 26.7% | 24.8% | 14% | 3% |
| Feb 2026 | 33.4% | 27.9% | 22.9% | 13.4% | 2.4% |
| Mar 2026 | 42.5% | 23.5% | 21% | 10.3% | 2.6% |
| Apr 2026 | 46.2% | 21.7% | 19.4% | 10.5% | 2.2% |
| May 2026 | 40.3% | 22.8% | 22.1% | 11.8% | 2.9% |
| Jun 2026 | 35% | 25.6% | 22.7% | 13.9% | 2.8% |
| Jul 2026 | 40% | 23.2% | 21.5% | 12.8% | 2.4% |
| Aug 2026 | 31.5% | 26.7% | 23.5% | 16.1% | 2.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.5% | 2.8K | -30.9% | -8.5 points | |
| 2, held 2nd | 26.7% | 2.3K | +0.87% | +3.5 points | |
| 3, held 3rd | 23.5% | 2K | -4.2% | +2 points | |
| 4, held 4th | 16.1% | 1.4K | +10.2% | +3.3 points | |
| 5, held 5th | 2.2% | 190 | -20.8% | -0.2 points |
1.
Singer31.5%
held 1st · 2.8K estimated branded searches · -30.9% vs prior month · -8.5 points
2.
Bernina
26.7%
held 2nd · 2.3K estimated branded searches · +0.87% vs prior month · +3.5 points
23.5%
held 3rd · 2K estimated branded searches · -4.2% vs prior month · +2 points
4.
Janome16.1%
held 4th · 1.4K estimated branded searches · +10.2% vs prior month · +3.3 points
5.
Pfaff2.2%
held 5th · 190 estimated branded searches · -20.8% vs prior month · -0.2 points
Compare search popularity between Brother Sewing and its closest rivals
How has branded search demand for Brother Sewing changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Brother Sewing in New Zealand rose from 1.6K to 2K.
- Across the 11 months ending August 2026, Brother Sewing’s estimated Share of Search among sewing machine brands in New Zealand peaked at 26.7% in December 2025 and was lowest at 19.4% in April 2026.
How did search popularity change for New Zealand sewing machine brands in August 2026?
5 changes
In August 2026, Bernina gained estimated Share of Search among sewing machine brands in New Zealand, from 23.2% to 26.7%.
In August 2026, Janome gained estimated Share of Search among sewing machine brands in New Zealand, from 12.8% to 16.1%.
In August 2026, Brother Sewing gained estimated Share of Search among sewing machine brands in New Zealand, from 21.5% to 23.5%.
In August 2026, Singer lost estimated Share of Search among sewing machine brands in New Zealand, from 40% to 31.5%.
Pfaff’s estimated Share of Search among sewing machine brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 2.2% in August 2026.
How is Brother Sewing measured?
Brandwave collects information about searches that people make online using Brother Sewing’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
11 branded search terms
- brother overlocker
- brother overlocker 2504d
- brother sewing embroidery machine
- brother sewing machine
- brother sewing machine feet
- brother sewing machine for beginners
- brother sewing machine gs2510
- brother sewing machine ls 2160
- brother sewing machine needle
- brother sewing machine threading
- walking foot for brother sewing machine
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Is Brother Sewing your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.