Brother Sewing vs Pfaff:Which is more popular by branded search in New Zealand?
In August 2026, Brother Sewing had more branded searches than Pfaff among sewing machine brands in New Zealand. Brother Sewing was estimated to have 2K branded searches compared to Pfaff’s 190, and held a 23.5% Share of Search versus Pfaff’s 2.2%.
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Which is more popular in search, Brother Sewing or Pfaff?
Compare the sewing machine brands New Zealanders sew with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brother Sewing, Pfaff. The figures are in the table below the chart.
View monthly share of search table
| Month | Singer | Bernina | Brother Sewing | Janome | Pfaff |
|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 28.4% | 23.5% | 14.8% | 2.8% |
| Nov 2025 | 31.8% | 28.2% | 22% | 15% | 3% |
| Dec 2025 | 30.7% | 25.8% | 26.7% | 14.2% | 2.5% |
| Jan 2026 | 31.4% | 26.7% | 24.8% | 14% | 3% |
| Feb 2026 | 33.4% | 27.9% | 22.9% | 13.4% | 2.4% |
| Mar 2026 | 42.5% | 23.5% | 21% | 10.3% | 2.6% |
| Apr 2026 | 46.2% | 21.7% | 19.4% | 10.5% | 2.2% |
| May 2026 | 40.3% | 22.8% | 22.1% | 11.8% | 2.9% |
| Jun 2026 | 35% | 25.6% | 22.7% | 13.9% | 2.8% |
| Jul 2026 | 40% | 23.2% | 21.5% | 12.8% | 2.4% |
| Aug 2026 | 31.5% | 26.7% | 23.5% | 16.1% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the Brother Sewing and Pfaff comparison changed over the last 12 months?
3 findings
- Brother Sewing was ahead of Pfaff in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brother Sewing’s estimated Share of Search among sewing machine brands in New Zealand held steady at 23.5%, and its estimated monthly branded searches moved from 1.6K to 2K.
- Across the 11 months ending August 2026, Pfaff’s estimated Share of Search among sewing machine brands in New Zealand moved from 2.8% to 2.2%, and its estimated monthly branded searches held steady at 190.
How did search popularity change for New Zealand sewing machine brands in August 2026?
2 changes
In August 2026, Brother Sewing gained estimated Share of Search among sewing machine brands in New Zealand, from 21.5% to 23.5%.
Pfaff’s estimated Share of Search among sewing machine brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 2.2% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Brother Sewing’s and Pfaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brother Sewing
11 branded search terms
- brother overlocker
- brother overlocker 2504d
- brother sewing embroidery machine
- brother sewing machine
- brother sewing machine feet
- brother sewing machine for beginners
- brother sewing machine gs2510
- brother sewing machine ls 2160
- brother sewing machine needle
- brother sewing machine threading
- walking foot for brother sewing machine
Pfaff
7 branded search terms
- pfaff
- pfaff com
- pfaff embroidery machine
- pfaff near me
- pfaff nz
- pfaff overlocker
- pfaff sewing machine
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.