Brandwave

Brother Sewing vs JUKI:Which is more popular?

In September 2026, Brother Sewing had more branded searches than JUKI among sewing machine brands in New Zealand. Brother Sewing had about 1,460 branded searches, while JUKI had 50. Brother Sewing made up 27.2% of all sewing machine brand searches we track, and JUKI accounted for 0.93%. When we asked ChatGPT and Google AI Overviews about sewing machine brands, Brother Sewing and JUKI each appeared in two of the five answers. JUKI was mentioned before Brother Sewing in every answer that named either.

Among sewing machine brands in New Zealand in September 2026

Who do people search for more?

Brother Sewing, about 29 searches for every 1 for JUKI

Brother Sewing 1.5K searchesJUKI 50 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Brother Sewing in 2 of 5JUKI in 2 of 5

Who does AI recommend more?

JUKI, named ahead of Brother Sewing in 2 of 2 answers

JUKI first in 2Brother Sewing never first

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Top sewing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Brother Sewing and JUKI were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. JUKI was listed before Brother Sewing in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Janome1st
  2. Bernina2nd
  3. Singer3rd
  4. JUKI4th
  5. Brother Sewing5th
  6. Pfaff–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bernina4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Janome4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brother Sewing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Singer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JUKI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pfaff0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sewing machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Brother Sewing or JUKI more popular in search?

This chart shows how often people search Google for Brother Sewing and JUKI by name. Each line represents a brand's share of searches for all six sewing machine brands we track, month by month, from searches in New Zealand.

Brother Sewing and JUKI among sewing machine brands in New Zealand, by month

Share of searches by month for Brother Sewing, JUKI. The figures are in the table below the chart.

View monthly share of searches table
MonthBerninaBrother SewingSingerJanomePfaffJUKI
Oct 202531.9%22.8%26.9%14.2%3.2%1%
Nov 202533.3%22.5%24.3%15.4%3.6%0.99%
Dec 202530%27.1%23.1%15.5%3.4%0.95%
Jan 202630.7%25%24.5%14.9%4%0.86%
Feb 202629.5%24.5%27.8%13.9%3.1%1.2%
Mar 202624.7%20.9%40.1%10.1%3.2%1%
Apr 202622.7%19.5%44%10.2%2.7%0.94%
May 202626.2%24.3%31.9%13.1%3.9%0.69%
Jun 202631.2%25.5%23.2%14.9%4%1.2%
Jul 202627.7%24.7%29.5%13.6%3.6%0.83%
Aug 202632.6%24.9%22.3%16.2%3.1%0.86%
Sep 202630.6%27.2%25.2%12.9%3.2%0.93%

How has the Brother Sewing and JUKI comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand sewing machine brands in September 2026?

1 change

  1. In September 2026, Brother Sewing gained share of searches among sewing machine brands in New Zealand, from 24.9% to 27.2%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Brother Sewing’s and JUKI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brother Sewing

4 branded search terms

  • brother overlocker
  • brother overlocker 2504d
  • brother sewing
  • brother sewing machine

JUKI

1 branded search term

  • juki

How the Brand Demand Index is measured

Other head-to-heads among sewing machine brands

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