Overlock machine brands in New Zealand:Which are most popular?

Name: Overlock machine brands in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Bernina was the most searched overlock machine brand in New Zealand, accounting for 45.5% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, JUKI and Brother showed up in every answer. Brother was recommended most often, coming first in four out of five responses.

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Top overlock machine brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, JUKI and Brother appeared every time. Brother was recommended most often, coming first in four out of five answers. Janome was second, and JUKI was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
JUKI	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Brother	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Janome	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Bernina	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Singer	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5

JUKI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Brother5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Janome4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bernina3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Singer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about overlock machine brands

5 answers

Asked ChatGPT
“Which overlock machine brand should I buy in New Zealand?”
1. 1Brother
2. 2Janome
3. 3JUKI
4. 4Bernina
Asked ChatGPT
“What are the best overlock machine brands in New Zealand?”
1. 1Brother
2. 2JUKI
3. 3Janome
4. 4Bernina
Asked ChatGPT
“What's the best overlock machine brand in New Zealand for home sewing?”
1. 1Brother
2. 2Janome
3. 3JUKI
Searched Google, AI Overview
“overlocker nz”
1. 1Singer
2. 2Janome
3. 3Brother
4. 4JUKI
5. 5Bernina
Searched Google, AI Overview
“serger machine”
1. 1Brother
2. 2JUKI

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which overlock machine brands do people search for most?

This chart shows how often people search Google for each overlock machine brand by name. Each line represents a brand's share of searches for all five overlock machine brands we track, month by month, from searches in New Zealand.

Share of searches among overlock machine brands in New Zealand, by month

Month	Bernina	Janome	Singer	JUKI	Brother
Oct 2025	46.9%	34.6%	15.1%	2.8%	0.56%
Nov 2025	47.5%	34.8%	14.6%	2.5%	0.51%
Dec 2025	48%	36.6%	12.4%	2.5%	0.5%
Jan 2026	47.3%	34.5%	15.5%	2.3%	0.45%
Feb 2026	47.5%	36%	12.5%	3.5%	0.5%
Mar 2026	47.3%	32%	16.7%	3.4%	0.49%
Apr 2026	46.8%	33.5%	15.8%	3.4%	0.49%
May 2026	46.9%	35.8%	14.8%	2.1%	0.41%
Jun 2026	45.3%	34.1%	17.2%	3%	0.43%
Jul 2026	43%	34.1%	20.1%	2.3%	0.47%
Aug 2026	43%	38.3%	16.1%	2.2%	0.43%
Sep 2026	45.5%	31.8%	19.7%	2.5%	0.51%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Bernina	45.5%	900	-9.1%	+2.4 points
2, held 2nd	Janome	31.8%	630	-28.4%	-6.4 points
3, held 3rd	Singer	19.7%	390	+5.4%	+3.6 points
4, held 4th	JUKI	2.5%	50	0%	+0.4 points
5, held 5th	Brother	0.51%	10	0%	+0.1 points

1.Bernina
45.5%
Held 1st. 900 estimated branded searches, -9.1% vs prior month. Share +2.4 points.
2.Janome
31.8%
Held 2nd. 630 estimated branded searches, -28.4% vs prior month. Share -6.4 points.
3.Singer
19.7%
Held 3rd. 390 estimated branded searches, +5.4% vs prior month. Share +3.6 points.
4.JUKI
2.5%
Held 4th. 50 estimated branded searches, 0% vs prior month. Share +0.4 points.
5.Brother
0.51%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Which brand is most popular in search among overlock machine brands in New Zealand?

5 brands

In September 2026, Bernina was the most searched among overlock machine brands in New Zealand, with an estimated 900 branded searches, 45.5% of all searches for the five we track. Janome is in 2nd place, 13.6 percentage points behind at 31.8%.

New Zealand overlock machine brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Bernina	46.9% → 45.5%	48%Dec 2025	43%Jul 2026	1st
Janome	34.6% → 31.8%	38.3%Aug 2026	31.8%Sep 2026	2nd
Singer	15.1% → 19.7%	20.1%Jul 2026	12.4%Dec 2025	3rd
JUKI	2.8% → 2.5%	3.5%Feb 2026	2.1%May 2026	4th
Brother	0.56% → 0.51%	0.56%Oct 2025	0.41%May 2026	5th

Each finding as a sentence

Across the 12 months ending September 2026, Bernina’s share of searches among overlock machine brands in New Zealand decreased from 46.9% to 45.5%.
Across the 12 months ending September 2026, Janome’s share of searches among overlock machine brands in New Zealand decreased from 34.6% to 31.8%.
Across the 12 months ending September 2026, Singer’s share of searches among overlock machine brands in New Zealand increased from 15.1% to 19.7%.
Across the 12 months ending September 2026, Bernina’s share of searches among overlock machine brands in New Zealand peaked at 48% in December 2025 and was lowest at 43% in July 2026.
Across the 12 months ending September 2026, Janome’s share of searches among overlock machine brands in New Zealand peaked at 38.3% in August 2026 and was lowest at 31.8% in September 2026.
Across the 12 months ending September 2026, Singer’s share of searches among overlock machine brands in New Zealand peaked at 20.1% in July 2026 and was lowest at 12.4% in December 2025.
Across the 12 months ending September 2026, JUKI’s share of searches among overlock machine brands in New Zealand peaked at 3.5% in February 2026 and was lowest at 2.1% in May 2026.
Across the 12 months ending September 2026, JUKI and Brother held steady: their share of searches among overlock machine brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand overlock machine brands in September 2026?

3 changes

In September 2026, Singer gained share of searches among overlock machine brands in New Zealand, from 16.1% to 19.7%.
In September 2026, Bernina gained share of searches among overlock machine brands in New Zealand, from 43% to 45.5%.
In September 2026, Janome lost share of searches among overlock machine brands in New Zealand, from 38.3% to 31.8%.

How are branded searches counted for overlock machine brands?

18 search terms

Each brand's share of searches among overlock machine brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.