Bernina vs JUKI:Which is more popular?
In September 2026, Bernina had more branded searches than JUKI among sewing machine brands in New Zealand. Bernina had about 1,640 branded searches, while JUKI had 50. Bernina made up 30.6% of all sewing machine brand searches we track, and JUKI accounted for 0.93%. When we asked ChatGPT and Google AI Overviews about sewing machine brands, Bernina appeared in four of the five answers and JUKI in two. Bernina was mentioned before JUKI in three out of four answers.
Who do people search for more?
Bernina, about 33 searches for every 1 for JUKI
Who does AI mention more?
Bernina, mentioned in 4 of 5 answers, JUKI in 2
Who does AI recommend more?
Bernina, named ahead of JUKI in 3 of 4 answers
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Top sewing machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bernina was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. JUKI was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bernina was listed before JUKI in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bernina4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Janome4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Brother Sewing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Singer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
JUKI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pfaff0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sewing machine brands
5 answers
Asked ChatGPT
“Which sewing machine brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sewing machine brands in New Zealand?”
Asked ChatGPT
“What's the best sewing machine brand in New Zealand for everyday sewing?”
Searched Google, AI Overview
“best sewing machine”
Searched Google, AI Overview
“computerised sewing machine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bernina or JUKI more popular in search?
This chart shows how often people search Google for Bernina and JUKI by name. Each line represents a brand's share of searches for all six sewing machine brands we track, month by month, from searches in New Zealand.
Share of searches by month for Bernina, JUKI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bernina | Brother Sewing | Singer | Janome | Pfaff | JUKI |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 22.8% | 26.9% | 14.2% | 3.2% | 1% |
| Nov 2025 | 33.3% | 22.5% | 24.3% | 15.4% | 3.6% | 0.99% |
| Dec 2025 | 30% | 27.1% | 23.1% | 15.5% | 3.4% | 0.95% |
| Jan 2026 | 30.7% | 25% | 24.5% | 14.9% | 4% | 0.86% |
| Feb 2026 | 29.5% | 24.5% | 27.8% | 13.9% | 3.1% | 1.2% |
| Mar 2026 | 24.7% | 20.9% | 40.1% | 10.1% | 3.2% | 1% |
| Apr 2026 | 22.7% | 19.5% | 44% | 10.2% | 2.7% | 0.94% |
| May 2026 | 26.2% | 24.3% | 31.9% | 13.1% | 3.9% | 0.69% |
| Jun 2026 | 31.2% | 25.5% | 23.2% | 14.9% | 4% | 1.2% |
| Jul 2026 | 27.7% | 24.7% | 29.5% | 13.6% | 3.6% | 0.83% |
| Aug 2026 | 32.6% | 24.9% | 22.3% | 16.2% | 3.1% | 0.86% |
| Sep 2026 | 30.6% | 27.2% | 25.2% | 12.9% | 3.2% | 0.93% |
How has the Bernina and JUKI comparison changed over the last 12 months?
3 findings
- Bernina was ahead of JUKI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bernina’s share of searches among sewing machine brands in New Zealand moved from 31.9% to 30.6%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, JUKI’s share of searches among sewing machine brands in New Zealand moved from 1% to 0.93%, and its estimated monthly branded searches held steady at 50.
How did search popularity change for New Zealand sewing machine brands in September 2026?
1 change
In September 2026, Bernina lost share of searches among sewing machine brands in New Zealand, from 32.6% to 30.6%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Bernina’s and JUKI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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