Printer toner brands in New Zealand:Which are most popular?
In September 2026, HP was the most searched printer toner brand in New Zealand, accounting for 58% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, HP, Canon and Brother were mentioned most often, in four of the five answers. Brother was recommended most often, coming first in three out of four responses that gave a list.
HPShare of searches 58%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
CanonShare of searches 27%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
EpsonShare of searches 11.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
KyoceraShare of searches 2.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Fuji XeroxShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
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Top printer toner brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, HP, Canon and Brother were mentioned most often, in four of the five answers. Brother was recommended most often, coming first in three out of four answers that gave a list. HP was second, and Canon was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Canon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Brother4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Epson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kyocera2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fuji Xerox2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about printer toner brands
5 answers
Asked ChatGPT
“Which printer toner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best printer toner brands in New Zealand?”
Asked ChatGPT
“What's the best printer toner brand in New Zealand for a working printer?”
Searched Google, AI Overview
“best toner brand”
Searched Google, AI Overview
“printer toner nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which printer toner brands do people search for most?
This chart shows how often people search Google for each printer toner brand by name. Each line represents a brand's share of searches for all six printer toner brands we track, month by month, from searches in New Zealand.
Share of searches by month for HP, Canon, Epson, Kyocera. The figures are in the table below the chart.
View monthly share of searches table
| Month | HP | Canon | Epson | Kyocera | Fuji Xerox | Brother |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.9% | 29.7% | 10.6% | 2.1% | 2.1% | 0.6% |
| Nov 2025 | 55.2% | 30.6% | 9.9% | 1.6% | 2% | 0.56% |
| Dec 2025 | 50.4% | 35.1% | 10.5% | 1.9% | 1.9% | 0.29% |
| Jan 2026 | 54.2% | 30.5% | 10.9% | 2% | 2% | 0.44% |
| Feb 2026 | 57.2% | 27.2% | 10.6% | 2.3% | 2.3% | 0.5% |
| Mar 2026 | 55.7% | 28.9% | 10.2% | 2.1% | 2.5% | 0.58% |
| Apr 2026 | 54.1% | 28.8% | 12.2% | 2.4% | 2% | 0.53% |
| May 2026 | 54.1% | 30.9% | 9.9% | 2.1% | 2.6% | 0.34% |
| Jun 2026 | 55.6% | 28.6% | 10.9% | 2.2% | 2.2% | 0.48% |
| Jul 2026 | 53.8% | 30.1% | 11.8% | 1.7% | 2.1% | 0.47% |
| Aug 2026 | 52.3% | 30.5% | 12.6% | 2% | 2% | 0.68% |
| Sep 2026 | 58% | 27% | 11.1% | 2.1% | 1.4% | 0.45% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58% | 9K | +7.3% | +5.7 points | |
| 2, held 2nd | 27% | 4.2K | -14.3% | -3.4 points | |
| 3, held 3rd | 11.1% | 1.7K | -14.9% | -1.5 points | |
| 4, moved from 5th to 4th | 2.1% | 320 | 0% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.4% | 210 | -34.4% | -0.6 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.45% | 70 | -36.4% | -0.2 points |
1.
HP58%
Held 1st. 9K estimated branded searches, +7.3% vs prior month. Share +5.7 points.
2.
Canon27%
Held 2nd. 4.2K estimated branded searches, -14.3% vs prior month. Share -3.4 points.
3.
Epson11.1%
Held 3rd. 1.7K estimated branded searches, -14.9% vs prior month. Share -1.5 points.
4.
Kyocera2.1%
Moved from 5th to 4th. 320 estimated branded searches, 0% vs prior month. Share +0.1 points.
1.4%
Moved from 4th to 5th. 210 estimated branded searches, -34.4% vs prior month. Share -0.6 points.
6.
Brother0.45%
Held 6th. 70 estimated branded searches, -36.4% vs prior month. Share -0.2 points.
Which brand is most popular in search among printer toner brands in New Zealand?
6 brands
In September 2026, HP was the most searched among printer toner brands in New Zealand, with an estimated 9K branded searches, 58% of all searches for the six we track. Canon is in 2nd place, 31 percentage points behind at 27%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| HP | 54.9% → 58% | 58%Sep 2026 | 50.4%Dec 2025 | 1st |
| Canon | 29.7% → 27% | 35.1%Dec 2025 | 27%Sep 2026 | 2nd |
| Epson | 10.6% → 11.1% | 12.6%Aug 2026 | 9.9%May 2026 | 3rd |
| Kyocera | 2.1% | 2.4%Apr 2026 | 1.6%Nov 2025 | 5th → 4th |
| Fuji Xerox | 2.1% → 1.4% | 2.6%May 2026 | 1.4%Sep 2026 | 4th → 5th |
| Brother | 0.6% → 0.45% | 0.68%Aug 2026 | 0.29%Dec 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, HP’s share of searches among printer toner brands in New Zealand increased from 54.9% to 58%.
- Across the 12 months ending September 2026, Canon’s share of searches among printer toner brands in New Zealand decreased from 29.7% to 27%.
- Across the 12 months ending September 2026, Epson’s share of searches among printer toner brands in New Zealand increased from 10.6% to 11.1%.
- Across the 12 months ending September 2026, Fuji Xerox’s share of searches among printer toner brands in New Zealand decreased from 2.1% to 1.4%.
- Across the 12 months ending September 2026, HP’s share of searches among printer toner brands in New Zealand peaked at 58% in September 2026 and was lowest at 50.4% in December 2025.
- Across the 12 months ending September 2026, Canon’s share of searches among printer toner brands in New Zealand peaked at 35.1% in December 2025 and was lowest at 27% in September 2026.
- Across the 12 months ending September 2026, Epson’s share of searches among printer toner brands in New Zealand peaked at 12.6% in August 2026 and was lowest at 9.9% in May 2026.
- Across the 12 months ending September 2026, Fuji Xerox’s share of searches among printer toner brands in New Zealand peaked at 2.6% in May 2026 and was lowest at 1.4% in September 2026.
- Across the 12 months ending September 2026, Kyocera rose from 5th to 4th among printer toner brands in New Zealand.
- Across the 12 months ending September 2026, Fuji Xerox fell from 4th to 5th among printer toner brands in New Zealand.
- Across the 12 months ending September 2026, Brother held steady: its share of searches among printer toner brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand printer toner brands in September 2026?
6 changes
In September 2026, HP gained share of searches among printer toner brands in New Zealand, from 52.3% to 58%.
In September 2026, Canon lost share of searches among printer toner brands in New Zealand, from 30.5% to 27%.
In September 2026, Epson lost share of searches among printer toner brands in New Zealand, from 12.6% to 11.1%.
In September 2026, Fuji Xerox lost share of searches among printer toner brands in New Zealand, from 2% to 1.4%.
In September 2026, Kyocera rose from 5th to 4th among printer toner brands in New Zealand.
Estimated monthly branded searches for Brother in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.
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