How popular isFuji Xerox?
In September 2026, people searched for Fuji Xerox by name about 270 times in New Zealand, a 30.8% decrease from the previous year. These searches made up 1.4% of all New Zealand printer toner brand searches, placing Fuji Xerox fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about printer toner brands, Fuji Xerox appeared in two of the five answers and was the sixth most recommended of the six.
Fuji Xerox is the fifth most searched of 6 competitors and the sixth most recommended in AI answers.
HPShare of searches 58%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
CanonShare of searches 27%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
EpsonShare of searches 11.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
KyoceraShare of searches 2.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Fuji XeroxShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
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Top printer toner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fuji Xerox was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fuji Xerox is the sixth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Canon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Brother4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Epson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kyocera2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fuji Xerox2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about printer toner brands
5 answers
Asked ChatGPT
“Which printer toner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best printer toner brands in New Zealand?”
Asked ChatGPT
“What's the best printer toner brand in New Zealand for a working printer?”
Searched Google, AI Overview
“best toner brand”
Searched Google, AI Overview
“printer toner nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which printer toner brands compete with Fuji Xerox?
Share of searches by month for HP, Canon, Epson, Kyocera, Fuji Xerox. The figures are in the table below the chart.
View monthly share of searches table
| Month | HP | Canon | Epson | Kyocera | Fuji Xerox | Brother |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.9% | 29.7% | 10.6% | 2.1% | 2.1% | 0.6% |
| Nov 2025 | 55.2% | 30.6% | 9.9% | 1.6% | 2% | 0.56% |
| Dec 2025 | 50.4% | 35.1% | 10.5% | 1.9% | 1.9% | 0.29% |
| Jan 2026 | 54.2% | 30.5% | 10.9% | 2% | 2% | 0.44% |
| Feb 2026 | 57.2% | 27.2% | 10.6% | 2.3% | 2.3% | 0.5% |
| Mar 2026 | 55.7% | 28.9% | 10.2% | 2.1% | 2.5% | 0.58% |
| Apr 2026 | 54.1% | 28.8% | 12.2% | 2.4% | 2% | 0.53% |
| May 2026 | 54.1% | 30.9% | 9.9% | 2.1% | 2.6% | 0.34% |
| Jun 2026 | 55.6% | 28.6% | 10.9% | 2.2% | 2.2% | 0.48% |
| Jul 2026 | 53.8% | 30.1% | 11.8% | 1.7% | 2.1% | 0.47% |
| Aug 2026 | 52.3% | 30.5% | 12.6% | 2% | 2% | 0.68% |
| Sep 2026 | 58% | 27% | 11.1% | 2.1% | 1.4% | 0.45% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58% | 9K | +7.3% | +5.7 points | |
| 2, held 2nd | 27% | 4.2K | -14.3% | -3.4 points | |
| 3, held 3rd | 11.1% | 1.7K | -14.9% | -1.5 points | |
| 4, moved from 5th to 4th | 2.1% | 320 | 0% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.4% | 210 | -34.4% | -0.6 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.45% | 70 | -36.4% | -0.2 points |
1.
HP58%
Held 1st. 9K estimated branded searches, +7.3% vs prior month. Share +5.7 points.
2.
Canon27%
Held 2nd. 4.2K estimated branded searches, -14.3% vs prior month. Share -3.4 points.
3.
Epson11.1%
Held 3rd. 1.7K estimated branded searches, -14.9% vs prior month. Share -1.5 points.
4.
Kyocera2.1%
Moved from 5th to 4th. 320 estimated branded searches, 0% vs prior month. Share +0.1 points.
1.4%
Moved from 4th to 5th. 210 estimated branded searches, -34.4% vs prior month. Share -0.6 points.
6.
Brother0.45%
Held 6th. 70 estimated branded searches, -36.4% vs prior month. Share -0.2 points.
Compare popularity between Fuji Xerox and its closest rivals
Every comparison with Fuji Xerox
5 comparisons
How has branded search demand for Fuji Xerox changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Fuji Xerox in New Zealand fell from 390 to 270.
- Across the 12 months ending September 2026, Fuji Xerox’s share of searches among printer toner brands in New Zealand decreased from 2.1% to 1.4%.
- Across the 12 months ending September 2026, Fuji Xerox’s share of searches among printer toner brands in New Zealand peaked at 2.6% in May 2026 and was lowest at 1.4% in September 2026.
- Across the 12 months ending September 2026, Fuji Xerox fell from 4th to 5th among printer toner brands in New Zealand.
How did search popularity change for New Zealand printer toner brands in September 2026?
6 changes
In September 2026, HP gained share of searches among printer toner brands in New Zealand, from 52.3% to 58%.
In September 2026, Canon lost share of searches among printer toner brands in New Zealand, from 30.5% to 27%.
In September 2026, Epson lost share of searches among printer toner brands in New Zealand, from 12.6% to 11.1%.
In September 2026, Fuji Xerox lost share of searches among printer toner brands in New Zealand, from 2% to 1.4%.
In September 2026, Kyocera rose from 5th to 4th among printer toner brands in New Zealand.
Estimated monthly branded searches for Brother in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.
How are Fuji Xerox’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Fuji Xerox’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- fuji xerox
- fuji xerox ink
- fuji xerox printer
- fuji xerox toner
- fujixerox
- fujixerox ink
- fujixerox printer
- fujixerox toner
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Where does Fuji Xerox compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Printer brands | 6th of 6 | 1.1% | Show ranking |
| Printer toner brands | 5th of 6 | 1.4% | Shown above |
Is Fuji Xerox your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.