Brother vs Fuji Xerox:Which is more popular?
In September 2026, Fuji Xerox had more branded searches than Brother among printer toner brands in New Zealand. Fuji Xerox had about 210 branded searches, while Brother had 70. Fuji Xerox made up 1.4% of all printer toner brand searches we track, and Brother accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about printer toner brands, Brother appeared in four of the five answers and Fuji Xerox in two. Brother was mentioned before Fuji Xerox in every answer.
Who do people search for more?
Fuji Xerox, about 3 searches for every 1 for Brother
Who does AI mention more?
Brother, mentioned in 4 of 5 answers, Fuji Xerox in 2
Who does AI recommend more?
Brother, named ahead of Fuji Xerox in every answer
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Top printer toner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brother was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fuji Xerox was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Brother was listed before Fuji Xerox in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
HP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Canon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Brother4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Epson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kyocera2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Fuji Xerox2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about printer toner brands
5 answers
Asked ChatGPT
“Which printer toner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best printer toner brands in New Zealand?”
Asked ChatGPT
“What's the best printer toner brand in New Zealand for a working printer?”
Searched Google, AI Overview
“best toner brand”
Searched Google, AI Overview
“printer toner nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Brother or Fuji Xerox more popular in search?
This chart shows how often people search Google for Brother and Fuji Xerox by name. Each line represents a brand's share of searches for all six printer toner brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fuji Xerox, Brother. The figures are in the table below the chart.
View monthly share of searches table
| Month | HP | Canon | Epson | Kyocera | Fuji Xerox | Brother |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.9% | 29.7% | 10.6% | 2.1% | 2.1% | 0.6% |
| Nov 2025 | 55.2% | 30.6% | 9.9% | 1.6% | 2% | 0.56% |
| Dec 2025 | 50.4% | 35.1% | 10.5% | 1.9% | 1.9% | 0.29% |
| Jan 2026 | 54.2% | 30.5% | 10.9% | 2% | 2% | 0.44% |
| Feb 2026 | 57.2% | 27.2% | 10.6% | 2.3% | 2.3% | 0.5% |
| Mar 2026 | 55.7% | 28.9% | 10.2% | 2.1% | 2.5% | 0.58% |
| Apr 2026 | 54.1% | 28.8% | 12.2% | 2.4% | 2% | 0.53% |
| May 2026 | 54.1% | 30.9% | 9.9% | 2.1% | 2.6% | 0.34% |
| Jun 2026 | 55.6% | 28.6% | 10.9% | 2.2% | 2.2% | 0.48% |
| Jul 2026 | 53.8% | 30.1% | 11.8% | 1.7% | 2.1% | 0.47% |
| Aug 2026 | 52.3% | 30.5% | 12.6% | 2% | 2% | 0.68% |
| Sep 2026 | 58% | 27% | 11.1% | 2.1% | 1.4% | 0.45% |
How has the Brother and Fuji Xerox comparison changed over the last 12 months?
3 findings
- Fuji Xerox was ahead of Brother in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brother’s share of searches among printer toner brands in New Zealand moved from 0.6% to 0.45%, and its estimated monthly branded searches moved from 90 to 70.
- Across the 12 months ending September 2026, Fuji Xerox’s share of searches among printer toner brands in New Zealand moved from 2.1% to 1.4%, and its estimated monthly branded searches moved from 320 to 210.
How did search popularity change for New Zealand printer toner brands in September 2026?
2 changes
In September 2026, Fuji Xerox lost share of searches among printer toner brands in New Zealand, from 2% to 1.4%.
Estimated monthly branded searches for Brother in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Brother’s and Fuji Xerox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brother
1 branded search term
- brother a3 printer
Fuji Xerox
2 branded search terms
- fuji xerox
- fujixerox
Other head-to-heads among printer toner brands
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