Epson vs Kyocera:Which is more popular?
In September 2026, Epson had more branded searches than Kyocera among printer toner brands in New Zealand. Epson had about 1,720 branded searches, while Kyocera had 320. Epson made up 11.1% of all printer toner brand searches we track, and Kyocera accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about printer toner brands, Epson and Kyocera each appeared in two of the five answers. Kyocera was mentioned before Epson in two out of three answers that named either.
Who do people search for more?
Epson, about 5 searches for every 1 for Kyocera
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Kyocera, named ahead of Epson in 2 of 3 answers
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Top printer toner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Epson and Kyocera were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kyocera was listed before Epson in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
HP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Canon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Brother4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Epson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kyocera2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fuji Xerox2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about printer toner brands
5 answers
Asked ChatGPT
“Which printer toner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best printer toner brands in New Zealand?”
Asked ChatGPT
“What's the best printer toner brand in New Zealand for a working printer?”
Searched Google, AI Overview
“best toner brand”
Searched Google, AI Overview
“printer toner nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Epson or Kyocera more popular in search?
This chart shows how often people search Google for Epson and Kyocera by name. Each line represents a brand's share of searches for all six printer toner brands we track, month by month, from searches in New Zealand.
Share of searches by month for Epson, Kyocera. The figures are in the table below the chart.
View monthly share of searches table
| Month | HP | Canon | Epson | Kyocera | Fuji Xerox | Brother |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.9% | 29.7% | 10.6% | 2.1% | 2.1% | 0.6% |
| Nov 2025 | 55.2% | 30.6% | 9.9% | 1.6% | 2% | 0.56% |
| Dec 2025 | 50.4% | 35.1% | 10.5% | 1.9% | 1.9% | 0.29% |
| Jan 2026 | 54.2% | 30.5% | 10.9% | 2% | 2% | 0.44% |
| Feb 2026 | 57.2% | 27.2% | 10.6% | 2.3% | 2.3% | 0.5% |
| Mar 2026 | 55.7% | 28.9% | 10.2% | 2.1% | 2.5% | 0.58% |
| Apr 2026 | 54.1% | 28.8% | 12.2% | 2.4% | 2% | 0.53% |
| May 2026 | 54.1% | 30.9% | 9.9% | 2.1% | 2.6% | 0.34% |
| Jun 2026 | 55.6% | 28.6% | 10.9% | 2.2% | 2.2% | 0.48% |
| Jul 2026 | 53.8% | 30.1% | 11.8% | 1.7% | 2.1% | 0.47% |
| Aug 2026 | 52.3% | 30.5% | 12.6% | 2% | 2% | 0.68% |
| Sep 2026 | 58% | 27% | 11.1% | 2.1% | 1.4% | 0.45% |
How has the Epson and Kyocera comparison changed over the last 12 months?
3 findings
- Epson was ahead of Kyocera in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Epson’s share of searches among printer toner brands in New Zealand moved from 10.6% to 11.1%, and its estimated monthly branded searches moved from 1.6K to 1.7K.
- Across the 12 months ending September 2026, Kyocera’s share of searches among printer toner brands in New Zealand held steady at 2.1%, and its estimated monthly branded searches held steady at 320.
How did search popularity change for New Zealand printer toner brands in September 2026?
2 changes
In September 2026, Epson lost share of searches among printer toner brands in New Zealand, from 12.6% to 11.1%.
In September 2026, Kyocera rose from 5th to 4th among printer toner brands in New Zealand.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Epson’s and Kyocera’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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