How popular isCanon?
In September 2026, people searched for Canon by name about 8,890 times in New Zealand, about the same as the previous year. These searches made up 27% of all New Zealand printer toner brand searches, placing Canon second out of six brands. When we asked both ChatGPT and Google AI Overviews about printer toner brands, Canon appeared in four of the five answers and was the third most recommended of the six.
Canon is the second most searched of 6 competitors and the third most recommended in AI answers.
HPShare of searches 58%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
CanonShare of searches 27%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
EpsonShare of searches 11.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
KyoceraShare of searches 2.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Fuji XeroxShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
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Top printer toner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Canon was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Canon is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Canon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Brother4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Epson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kyocera2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fuji Xerox2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about printer toner brands
5 answers
Asked ChatGPT
“Which printer toner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best printer toner brands in New Zealand?”
Asked ChatGPT
“What's the best printer toner brand in New Zealand for a working printer?”
Searched Google, AI Overview
“best toner brand”
Searched Google, AI Overview
“printer toner nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which printer toner brands compete with Canon?
Share of searches by month for HP, Canon, Epson, Kyocera. The figures are in the table below the chart.
View monthly share of searches table
| Month | HP | Canon | Epson | Kyocera | Fuji Xerox | Brother |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.9% | 29.7% | 10.6% | 2.1% | 2.1% | 0.6% |
| Nov 2025 | 55.2% | 30.6% | 9.9% | 1.6% | 2% | 0.56% |
| Dec 2025 | 50.4% | 35.1% | 10.5% | 1.9% | 1.9% | 0.29% |
| Jan 2026 | 54.2% | 30.5% | 10.9% | 2% | 2% | 0.44% |
| Feb 2026 | 57.2% | 27.2% | 10.6% | 2.3% | 2.3% | 0.5% |
| Mar 2026 | 55.7% | 28.9% | 10.2% | 2.1% | 2.5% | 0.58% |
| Apr 2026 | 54.1% | 28.8% | 12.2% | 2.4% | 2% | 0.53% |
| May 2026 | 54.1% | 30.9% | 9.9% | 2.1% | 2.6% | 0.34% |
| Jun 2026 | 55.6% | 28.6% | 10.9% | 2.2% | 2.2% | 0.48% |
| Jul 2026 | 53.8% | 30.1% | 11.8% | 1.7% | 2.1% | 0.47% |
| Aug 2026 | 52.3% | 30.5% | 12.6% | 2% | 2% | 0.68% |
| Sep 2026 | 58% | 27% | 11.1% | 2.1% | 1.4% | 0.45% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58% | 9K | +7.3% | +5.7 points | |
| 2, held 2nd | 27% | 4.2K | -14.3% | -3.4 points | |
| 3, held 3rd | 11.1% | 1.7K | -14.9% | -1.5 points | |
| 4, moved from 5th to 4th | 2.1% | 320 | 0% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.4% | 210 | -34.4% | -0.6 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.45% | 70 | -36.4% | -0.2 points |
1.
HP58%
Held 1st. 9K estimated branded searches, +7.3% vs prior month. Share +5.7 points.
2.
Canon27%
Held 2nd. 4.2K estimated branded searches, -14.3% vs prior month. Share -3.4 points.
3.
Epson11.1%
Held 3rd. 1.7K estimated branded searches, -14.9% vs prior month. Share -1.5 points.
4.
Kyocera2.1%
Moved from 5th to 4th. 320 estimated branded searches, 0% vs prior month. Share +0.1 points.
1.4%
Moved from 4th to 5th. 210 estimated branded searches, -34.4% vs prior month. Share -0.6 points.
6.
Brother0.45%
Held 6th. 70 estimated branded searches, -36.4% vs prior month. Share -0.2 points.
Compare popularity between Canon and its closest rivals
Every comparison with Canon
21 comparisons
- Canon vs GoPro
- Canon vs Insta360
- Canon vs Sony
- Canon vs Fujifilm
- Canon vs HP
- Canon vs Swarovski
- Canon vs Epson
- Canon vs Nikon
- Brother vs Canon
- Canon vs Panasonic Lumix
- Canon vs Leica
- Canon vs OM System
- Canon vs Kyocera
- Canon vs Samsung
- Bushnell vs Canon
- Canon vs Fuji Xerox
- Canon vs Vortex
- Canon vs Tamron
- Canon vs Sigma
- Canon vs Olympus
- Canon vs Kowa
How has branded search demand for Canon changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Canon in New Zealand held steady, from 8.5K to 8.9K.
- Across the 12 months ending September 2026, Canon’s share of searches among printer toner brands in New Zealand decreased from 29.7% to 27%.
- Across the 12 months ending September 2026, Canon’s share of searches among printer toner brands in New Zealand peaked at 35.1% in December 2025 and was lowest at 27% in September 2026.
How did search popularity change for New Zealand printer toner brands in September 2026?
6 changes
In September 2026, HP gained share of searches among printer toner brands in New Zealand, from 52.3% to 58%.
In September 2026, Canon lost share of searches among printer toner brands in New Zealand, from 30.5% to 27%.
In September 2026, Epson lost share of searches among printer toner brands in New Zealand, from 12.6% to 11.1%.
In September 2026, Fuji Xerox lost share of searches among printer toner brands in New Zealand, from 2% to 1.4%.
In September 2026, Kyocera rose from 5th to 4th among printer toner brands in New Zealand.
Estimated monthly branded searches for Brother in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.
How are Canon’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Canon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- canon
- canon calculator
- canon camera
- canon ink
- canon lens
- canon mirrorless
- canon powershot
- canon printer
- canon toner
Do you work for Canon? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Canon compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Camera brands | 4th of 8 | 13.3% | Show ranking |
| Camera lens brands | 3rd of 7 | 13.8% | Show ranking |
| Printer brands | 2nd of 6 | 21.6% | Show ranking |
| Telephoto lens brands | 2nd of 4 | 17.2% | Show ranking |
| Wide angle lens brands | 2nd of 4 | 17.2% | Show ranking |
| Binocular brands | 2nd of 8 | 22.7% | Show ranking |
| Printer toner brands | 2nd of 6 | 27% | Shown above |
| Laser printer brands | 2nd of 5 | 27.3% | Show ranking |
| Plotter printer brands | 2nd of 3 | 28.1% | Show ranking |
| Film camera brands | 2nd of 5 | 30.7% | Show ranking |
| Ink cartridges brands | 1st of 4 | 63.3% | Show ranking |
| Calculator brands | 5th of 5 | 0.91% | Show ranking |
Is Canon your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.