Brandwave

How popular isCanon?

In September 2026, people searched for Canon by name about 8,890 times in New Zealand, about the same as the previous year. These searches made up 17.2% of all New Zealand telephoto lens brand searches, placing Canon second out of four brands. When we asked both ChatGPT and Google AI Overviews about telephoto lens brands, Canon appeared in all answers and was the most recommended of the four.

Search and AI answers in September 2026

Canon is the second most searched of 4 competitors and the most recommended in AI answers.

  1. SonyShare of searches 70.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. CanonShare of searches 17.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. NikonShare of searches 11.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. SigmaShare of searches 0.86%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top telephoto lens brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Canon appeared in all five answers. Canon is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canon1st
  2. Nikon2nd
  3. Sony3rd
  4. Sigma4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nikon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sigma3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about telephoto lens brands

5 answers

  • Asked ChatGPT

    “Which telephoto lens brand should I buy in New Zealand?”

    1. 1Canon
    2. 2Nikon
    3. 3Sony
    4. 4Sigma

  • Asked ChatGPT

    “What are the best telephoto lens brands in New Zealand?”

    1. 1Canon
    2. 2Nikon
    3. 3Sony
    4. 4Sigma

  • Asked ChatGPT

    “What's the best telephoto lens brand in New Zealand for wildlife photography?”

    1. 1Canon
    2. 2Nikon
    3. 3Sony
    4. 4Sigma

  • Searched Google, AI Overview

    “best telephoto lens”

    1. 1Sony
    2. 2Canon
    3. 3Nikon

  • Searched Google, AI Overview

    “long zoom lens”

    1. 1Sony
    2. 2Canon
    3. 3Nikon

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which telephoto lens brands compete with Canon?

Canon against telephoto lens brands in New Zealand, by month

Share of searches by month for Sony, Canon, Nikon. The figures are in the table below the chart.

View monthly share of searches table
MonthSonyCanonNikonSigma
Oct 202567.4%19.9%11.6%1.2%
Nov 202572.1%17.2%9.6%1.1%
Dec 202570.5%18%10.5%0.96%
Jan 202664.7%22%12.1%1.2%
Feb 202666.9%19.8%12%1.4%
Mar 202666.3%20.8%11.7%1.2%
Apr 202668.1%18%12.9%1%
May 202667.3%20.4%11.2%1.2%
Jun 202668.7%19.2%10.8%1.2%
Jul 202668.7%19.8%10.6%0.92%
Aug 202664.6%22%12.3%1.2%
Sep 202670.1%17.2%11.8%0.86%

  1. 1.Sony

    70.1%

    Held 1st. 17.1K estimated branded searches, +18.8% vs prior month. Share +5.6 points.

  2. 2.Canon

    17.2%

    Held 2nd. 4.2K estimated branded searches, -14.3% vs prior month. Share -4.7 points.

  3. 3.Nikon

    11.8%

    Held 3rd. 2.9K estimated branded searches, +4.7% vs prior month. Share -0.5 points.

  4. 4.Sigma

    0.86%

    Held 4th. 210 estimated branded searches, -19.2% vs prior month. Share -0.3 points.

Compare popularity between Canon and its closest rivals

Every comparison with Canon

21 comparisons

How has branded search demand for Canon changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Canon in New Zealand held steady, from 8.5K to 8.9K.
  • Across the 12 months ending September 2026, Canon’s share of searches among telephoto lens brands in New Zealand decreased from 19.9% to 17.2%.
  • Across the 12 months ending September 2026, Canon’s share of searches among telephoto lens brands in New Zealand peaked at 22% in January 2026 and was lowest at 17.2% in November 2025.

How did search popularity change for New Zealand telephoto lens brands in September 2026?

4 changes

  1. In September 2026, Sony gained share of searches among telephoto lens brands in New Zealand, from 64.6% to 70.1%.

  2. In September 2026, Canon lost share of searches among telephoto lens brands in New Zealand, from 22% to 17.2%.

  3. In September 2026, Nikon lost share of searches among telephoto lens brands in New Zealand, from 12.3% to 11.8%.

  4. Estimated monthly branded searches for Sigma in New Zealand fell 19.2% over 12 measured months, from 260 to 210 in September 2026.

How are Canon’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Canon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • canon
  • canon calculator
  • canon camera
  • canon ink
  • canon lens
  • canon mirrorless
  • canon powershot
  • canon printer
  • canon toner

Do you work for Canon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Canon compete?

Canon is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Camera brands4th of 813.3%Show ranking
Camera lens brands3rd of 713.8%Show ranking
Printer brands2nd of 621.6%Show ranking
Telephoto lens brands2nd of 417.2%Shown above
Wide angle lens brands2nd of 417.2%Show ranking
Binocular brands2nd of 822.7%Show ranking
Printer toner brands2nd of 627%Show ranking
Laser printer brands2nd of 527.3%Show ranking
Plotter printer brands2nd of 328.1%Show ranking
Film camera brands2nd of 530.7%Show ranking
Ink cartridges brands1st of 463.3%Show ranking
Calculator brands5th of 50.91%Show ranking
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Is Canon your brand?

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