How popular isNikon?
In September 2026, people searched for Nikon by name about 3,570 times in New Zealand, a 5.6% increase from the previous year. These searches made up 11.8% of all New Zealand telephoto lens brand searches, placing Nikon third out of four brands. When we asked both ChatGPT and Google AI Overviews about telephoto lens brands, Nikon appeared in all answers and was the second most recommended of the four.
Nikon is the third most searched of 4 competitors and the second most recommended in AI answers.
SonyShare of searches 70.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
CanonShare of searches 17.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
NikonShare of searches 11.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
SigmaShare of searches 0.86%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top telephoto lens brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nikon appeared in all five answers. Nikon is the second most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about telephoto lens brands
5 answers
Asked ChatGPT
“Which telephoto lens brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best telephoto lens brands in New Zealand?”
Asked ChatGPT
“What's the best telephoto lens brand in New Zealand for wildlife photography?”
Searched Google, AI Overview
“best telephoto lens”
Searched Google, AI Overview
“long zoom lens”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which telephoto lens brands compete with Nikon?
Share of searches by month for Sony, Canon, Nikon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sony | Canon | Nikon | Sigma |
|---|---|---|---|---|
| Oct 2025 | 67.4% | 19.9% | 11.6% | 1.2% |
| Nov 2025 | 72.1% | 17.2% | 9.6% | 1.1% |
| Dec 2025 | 70.5% | 18% | 10.5% | 0.96% |
| Jan 2026 | 64.7% | 22% | 12.1% | 1.2% |
| Feb 2026 | 66.9% | 19.8% | 12% | 1.4% |
| Mar 2026 | 66.3% | 20.8% | 11.7% | 1.2% |
| Apr 2026 | 68.1% | 18% | 12.9% | 1% |
| May 2026 | 67.3% | 20.4% | 11.2% | 1.2% |
| Jun 2026 | 68.7% | 19.2% | 10.8% | 1.2% |
| Jul 2026 | 68.7% | 19.8% | 10.6% | 0.92% |
| Aug 2026 | 64.6% | 22% | 12.3% | 1.2% |
| Sep 2026 | 70.1% | 17.2% | 11.8% | 0.86% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.1% | 17.1K | +18.8% | +5.6 points | |
| 2, held 2nd | 17.2% | 4.2K | -14.3% | -4.7 points | |
| 3, held 3rd | 11.8% | 2.9K | +4.7% | -0.5 points | |
| 4, held 4th | 0.86% | 210 | -19.2% | -0.3 points |
1.
Sony70.1%
Held 1st. 17.1K estimated branded searches, +18.8% vs prior month. Share +5.6 points.
2.
Canon17.2%
Held 2nd. 4.2K estimated branded searches, -14.3% vs prior month. Share -4.7 points.
3.
Nikon11.8%
Held 3rd. 2.9K estimated branded searches, +4.7% vs prior month. Share -0.5 points.
4.
Sigma0.86%
Held 4th. 210 estimated branded searches, -19.2% vs prior month. Share -0.3 points.
Compare popularity between Nikon and its closest rivals
Every comparison with Nikon
15 comparisons
How has branded search demand for Nikon changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nikon in New Zealand rose from 3.4K to 3.6K.
- Across the 12 months ending September 2026, Nikon’s share of searches among telephoto lens brands in New Zealand peaked at 12.9% in April 2026 and was lowest at 9.6% in November 2025.
How did search popularity change for New Zealand telephoto lens brands in September 2026?
4 changes
In September 2026, Sony gained share of searches among telephoto lens brands in New Zealand, from 64.6% to 70.1%.
In September 2026, Canon lost share of searches among telephoto lens brands in New Zealand, from 22% to 17.2%.
In September 2026, Nikon lost share of searches among telephoto lens brands in New Zealand, from 12.3% to 11.8%.
Estimated monthly branded searches for Sigma in New Zealand fell 19.2% over 12 measured months, from 260 to 210 in September 2026.
How are Nikon’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Nikon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- nikon
- nikon camera
- nikon coolpix
- nikon lens
- nikon mirrorless
- nikon zf
- nikon zfc
Do you work for Nikon? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Nikon compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Camera brands | 6th of 8 | 6.1% | Show ranking |
| Camera lens brands | 4th of 7 | 9.4% | Show ranking |
| Telephoto lens brands | 3rd of 4 | 11.8% | Shown above |
| Wide angle lens brands | 3rd of 4 | 11.8% | Show ranking |
| Binocular brands | 3rd of 8 | 15.5% | Show ranking |
| Film camera brands | 3rd of 5 | 21% | Show ranking |
Is Nikon your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.