Fujifilm vs Nikon:Which is more popular by branded search in New Zealand?
In August 2026, Fujifilm had more branded searches than Nikon among camera brands in New Zealand. Fujifilm was estimated to have 17.6K branded searches compared to Nikon’s 6.8K, and held a 13.9% Share of Search versus Nikon’s 5.4%.
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Which is more popular in search, Fujifilm or Nikon?
Compare the camera brands New Zealand photographers and creators buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fujifilm, Nikon. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Canon | Fujifilm | GoPro | Insta360 | Nikon | Panasonic Lumix | OM System |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 22.1% | 12.5% | 15.6% | 7.5% | 5.8% | 1.9% | 0.6% |
| Nov 2025 | 35.5% | 22% | 12.3% | 15.3% | 7.8% | 5% | 1.5% | 0.58% |
| Dec 2025 | 34.9% | 20.7% | 13% | 16.1% | 7.9% | 5.1% | 1.6% | 0.68% |
| Jan 2026 | 30.9% | 22% | 13.7% | 15.7% | 8.9% | 5.9% | 2.3% | 0.7% |
| Feb 2026 | 33.1% | 21% | 12.3% | 15.7% | 8.8% | 6.2% | 2.1% | 0.73% |
| Mar 2026 | 34.1% | 21.5% | 12.5% | 14.3% | 8.2% | 6.5% | 2.3% | 0.67% |
| Apr 2026 | 33.2% | 20.7% | 13.8% | 13.3% | 9.6% | 6.7% | 2.1% | 0.63% |
| May 2026 | 35% | 20.4% | 13.2% | 12.6% | 8.8% | 6% | 3.3% | 0.69% |
| Jun 2026 | 36% | 21.5% | 12.3% | 12.9% | 9% | 5.3% | 2.3% | 0.66% |
| Jul 2026 | 34.8% | 22.5% | 13.2% | 12.5% | 8.6% | 5.5% | 2.2% | 0.7% |
| Aug 2026 | 33.7% | 21.4% | 13.9% | 12.5% | 10% | 5.4% | 2.4% | 0.67% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Fujifilm and Nikon comparison changed over the last 12 months?
3 findings
- Fujifilm was ahead of Nikon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fujifilm’s estimated Share of Search among camera brands in New Zealand moved from 12.5% to 13.9%, and its estimated monthly branded searches moved from 14.8K to 17.6K.
- Across the 11 months ending August 2026, Nikon’s estimated Share of Search among camera brands in New Zealand moved from 5.8% to 5.4%, and its estimated monthly branded searches held steady at 6.8K.
How did search popularity change for New Zealand camera brands in August 2026?
1 change
In August 2026, Fujifilm gained estimated Share of Search among camera brands in New Zealand, from 13.2% to 13.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Fujifilm’s and Nikon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fujifilm
21 branded search terms
- fujifilm
- fujifilm business innovation
- fujifilm camera
- fujifilm com
- fujifilm finepix
- fujifilm instax
- fujifilm lens
- fujifilm mirrorless
- fujifilm near me
- fujifilm new zealand
- fujifilm nz
- fujifilm online
- fujifilm x e5
- fujifilm x t5
- fujifilm x100
- fujifilm x100v
- fujifilm x100vi
- fujifilm xe5
- fujifilm xs20
- fujifilm xt30
- fujifilm xt5
Nikon
20 branded search terms
- nikon
- nikon aw100
- nikon camera
- nikon coolpix
- nikon d3500
- nikon d5600
- nikon d850
- nikon lens
- nikon mirrorless
- nikon near me
- nikon nz
- nikon online
- nikon p1000
- nikon z5
- nikon z50
- nikon z50 ii
- nikon z6iii
- nikon z8
- nikon zf
- nikon zfc
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.