Brandwave

How popular isCanon?

In September 2026, people searched for Canon by name about 8,890 times in New Zealand, about the same as the previous year. These searches made up 13.3% of all New Zealand camera brand searches, placing Canon fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about camera brands, Canon appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

Canon is the fourth most searched of 8 competitors and the most recommended in AI answers.

  1. SonyShare of searches 29.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. GoProShare of searches 20.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Insta360Share of searches 15.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. CanonShare of searches 13.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. FujifilmShare of searches 12.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

+3 more

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Top camera brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Canon appeared in all five answers. Canon is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canon1st
  2. Sony2nd
  3. Nikon3rd
  4. Fujifilm4th
  5. OM System5th
  6. Panasonic Lumix6th
  7. GoPro–
  8. Insta360–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sony4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fujifilm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nikon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OM System3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Panasonic Lumix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoPro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Insta3600 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camera brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which camera brands compete with Canon?

Canon against camera brands in New Zealand, by month

Share of searches by month for Sony, GoPro, Insta360, Canon, Fujifilm, Nikon, Panasonic Lumix. The figures are in the table below the chart.

View monthly share of searches table
MonthSonyGoProInsta360CanonFujifilmNikonPanasonic LumixOM System
Oct 202529%22.8%13.5%14.1%11.4%6.3%2%0.88%
Nov 202531.5%22.5%13.6%12.8%11.9%5.3%1.8%0.83%
Dec 202529.7%22.7%13.7%13.2%12.2%5.5%1.9%0.91%
Jan 202626.4%22.3%16.3%14.3%11.6%6.1%1.9%1.1%
Feb 202627.9%21.8%15.5%14.5%10.7%6.4%2.1%1.1%
Mar 202629%20.4%14.8%15%11.4%6.4%2.1%0.97%
Apr 202628.3%19.7%17.3%13.3%11.4%6.7%2.4%1%
May 202629.1%18.8%16.9%14.4%11.3%6.1%2.3%1%
Jun 202629.6%19.2%17.4%13.7%11.4%5.7%2%1.1%
Jul 202629.6%19%16.9%13.8%11.6%5.8%2.2%1.1%
Aug 202626.1%18.1%19.3%14.7%12.5%5.9%2.3%1%
Sep 202629.7%20.1%15.4%13.3%12.2%6.1%2.1%1.1%

  1. 1.Sony

    29.7%

    Held 1st. 17.4K estimated branded searches, +18% vs prior month. Share +3.6 points.

  2. 2.GoPro

    20.1%

    Moved from 3rd to 2nd. 11.8K estimated branded searches, +15% vs prior month. Share +2 points.

  3. 3.Insta360

    15.4%

    Moved from 2nd to 3rd. 9K estimated branded searches, -17.4% vs prior month. Share -3.9 points.

  4. 4.Canon

    13.3%

    Held 4th. 7.8K estimated branded searches, -6.8% vs prior month. Share -1.5 points.

  5. 5.Fujifilm

    12.2%

    Held 5th. 7.2K estimated branded searches, +0.99% vs prior month. Share -0.3 points.

  6. 6.Nikon

    6.1%

    Held 6th. 3.6K estimated branded searches, +6.9% vs prior month. Share +0.2 points.

  7. 7.Panasonic Lumix

    2.1%

    Held 7th. 1.2K estimated branded searches, -7.6% vs prior month. Share -0.2 points.

  8. 8.OM System

    1.1%

    Held 8th. 630 estimated branded searches, +10.5% vs prior month. Share +0.1 points.

Compare popularity between Canon and its closest rivals

Every comparison with Canon

21 comparisons

How has branded search demand for Canon changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Canon in New Zealand held steady, from 8.5K to 8.9K.
  • Across the 12 months ending September 2026, Canon’s share of searches among camera brands in New Zealand decreased from 14.1% to 13.3%.
  • Across the 12 months ending September 2026, Canon’s share of searches among camera brands in New Zealand peaked at 15% in March 2026 and was lowest at 12.8% in November 2025.
  • Across the 12 months ending September 2026, Canon fell from 3rd to 4th among camera brands in New Zealand.

How did search popularity change for New Zealand camera brands in September 2026?

6 changes

  1. In September 2026, GoPro overtook Insta360 to rank 2nd among camera brands in New Zealand, with 20.1% of the searches.

  2. In September 2026, Sony gained share of searches among camera brands in New Zealand, from 26.1% to 29.7%.

  3. In September 2026, Insta360 lost share of searches among camera brands in New Zealand, from 19.3% to 15.4%.

  4. In September 2026, Canon lost share of searches among camera brands in New Zealand, from 14.7% to 13.3%.

  5. Estimated monthly branded searches for OM System in New Zealand rose 34% over 12 measured months, from 470 to 630 in September 2026.

  6. Estimated monthly branded searches for Fujifilm in New Zealand rose 17.4% over 12 measured months, from 6.1K to 7.2K in September 2026.

How are Canon’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Canon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • canon
  • canon calculator
  • canon camera
  • canon ink
  • canon lens
  • canon mirrorless
  • canon powershot
  • canon printer
  • canon toner

Do you work for Canon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Canon compete?

Canon is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Camera brands4th of 813.3%Shown above
Camera lens brands3rd of 713.8%Show ranking
Printer brands2nd of 621.6%Show ranking
Telephoto lens brands2nd of 417.2%Show ranking
Wide angle lens brands2nd of 417.2%Show ranking
Binocular brands2nd of 822.7%Show ranking
Printer toner brands2nd of 627%Show ranking
Laser printer brands2nd of 527.3%Show ranking
Plotter printer brands2nd of 328.1%Show ranking
Film camera brands2nd of 530.7%Show ranking
Ink cartridges brands1st of 463.3%Show ranking
Calculator brands5th of 50.91%Show ranking
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