Ink cartridges brands in New Zealand:Which are most popular?
In September 2026, Canon was the most searched ink cartridges brand in New Zealand, accounting for 63.3% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Canon, Epson and HP showed up in every answer. Epson was recommended most often, coming first in three out of four responses.
CanonShare of searches 63.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
EpsonShare of searches 25.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
HPShare of searches 9.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
BrotherShare of searches 1.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
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Top ink cartridges brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Canon, Epson and HP appeared every time. Epson was recommended most often, coming first in three out of four answers. Canon was second, and HP was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about ink cartridges brands
4 answers
Asked ChatGPT
“Which ink cartridges brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ink cartridges brands in New Zealand?”
Asked ChatGPT
“What's the best ink cartridges brand in New Zealand for a home printer?”
Searched Google, AI Overview
“printer ink cartridges nz”
Searched Google, AI Overview
“cheap ink cartridges”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which ink cartridges brands do people search for most?
This chart shows how often people search Google for each ink cartridges brand by name. Each line represents a brand's share of searches for all four ink cartridges brands we track, month by month, from searches in New Zealand.
Share of searches by month for Canon, Epson, HP. The figures are in the table below the chart.
View monthly share of searches table
| Month | Canon | Epson | HP | Brother |
|---|---|---|---|---|
| Oct 2025 | 65.9% | 23.4% | 9.4% | 1.3% |
| Nov 2025 | 68.4% | 22.2% | 8.1% | 1.3% |
| Dec 2025 | 70.7% | 21.2% | 7.5% | 0.58% |
| Jan 2026 | 65.9% | 23.7% | 9.5% | 0.94% |
| Feb 2026 | 63.3% | 24.6% | 10.9% | 1.2% |
| Mar 2026 | 64.4% | 22.8% | 11.5% | 1.3% |
| Apr 2026 | 60.5% | 25.6% | 12.8% | 1.1% |
| May 2026 | 67.9% | 21.7% | 9.6% | 0.74% |
| Jun 2026 | 63% | 24% | 12% | 1% |
| Jul 2026 | 63.9% | 25% | 10.1% | 0.99% |
| Aug 2026 | 62.6% | 25.8% | 10.2% | 1.4% |
| Sep 2026 | 63.3% | 25.9% | 9.7% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.3% | 4.2K | -14.3% | +0.8 points | |
| 2, held 2nd | 25.9% | 1.7K | -14.9% | +0.1 points | |
| 3, held 3rd | 9.7% | 640 | -20% | -0.6 points | |
| 4, held 4th | 1.1% | 70 | -36.4% | -0.3 points |
1.
Canon63.3%
Held 1st. 4.2K estimated branded searches, -14.3% vs prior month. Share +0.8 points.
2.
Epson25.9%
Held 2nd. 1.7K estimated branded searches, -14.9% vs prior month. Share +0.1 points.
3.
HP9.7%
Held 3rd. 640 estimated branded searches, -20% vs prior month. Share -0.6 points.
4.
Brother1.1%
Held 4th. 70 estimated branded searches, -36.4% vs prior month. Share -0.3 points.
Which brand is most popular in search among ink cartridges brands in New Zealand?
4 brands
In September 2026, Canon was the most searched among ink cartridges brands in New Zealand, with an estimated 4.2K branded searches, 63.3% of all searches for the four we track. Epson is in 2nd place, 37.4 percentage points behind at 25.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Canon | 65.9% → 63.3% | 70.7%Dec 2025 | 60.5%Apr 2026 | 1st |
| Epson | 23.4% → 25.9% | 25.9%Sep 2026 | 21.2%Dec 2025 | 2nd |
| HP | 9.4% → 9.7% | 12.8%Apr 2026 | 7.5%Dec 2025 | 3rd |
| Brother | 1.3% → 1.1% | 1.4%Aug 2026 | 0.58%Dec 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Canon’s share of searches among ink cartridges brands in New Zealand decreased from 65.9% to 63.3%.
- Across the 12 months ending September 2026, Epson’s share of searches among ink cartridges brands in New Zealand increased from 23.4% to 25.9%.
- Across the 12 months ending September 2026, Canon’s share of searches among ink cartridges brands in New Zealand peaked at 70.7% in December 2025 and was lowest at 60.5% in April 2026.
- Across the 12 months ending September 2026, Epson’s share of searches among ink cartridges brands in New Zealand peaked at 25.9% in September 2026 and was lowest at 21.2% in December 2025.
- Across the 12 months ending September 2026, HP’s share of searches among ink cartridges brands in New Zealand peaked at 12.8% in April 2026 and was lowest at 7.5% in December 2025.
- Across the 12 months ending September 2026, HP and Brother held steady: their share of searches among ink cartridges brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand ink cartridges brands in September 2026?
4 changes
In September 2026, Canon gained share of searches among ink cartridges brands in New Zealand, from 62.6% to 63.3%.
In September 2026, HP lost share of searches among ink cartridges brands in New Zealand, from 10.2% to 9.7%.
Epson’s share of searches among ink cartridges brands in New Zealand has gained ground for 3 months in a row, from 24% to 25.9% in September 2026.
Estimated monthly branded searches for Brother in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.
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