How popular isEpson?
In September 2026, people searched for Epson by name about 4,160 times in New Zealand, an 8.1% increase from the previous year. These searches made up 25.9% of all New Zealand ink cartridges brand searches, placing Epson second out of four brands. When we asked both ChatGPT and Google AI Overviews about ink cartridges brands, Epson appeared in all answers and was the most recommended of the four.
Epson is the second most searched of 4 competitors and the most recommended in AI answers.
CanonShare of searches 63.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
EpsonShare of searches 25.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
HPShare of searches 9.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
BrotherShare of searches 1.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
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Top ink cartridges brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Epson appeared in all four answers. Epson is the most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about ink cartridges brands
4 answers
Asked ChatGPT
“Which ink cartridges brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ink cartridges brands in New Zealand?”
Asked ChatGPT
“What's the best ink cartridges brand in New Zealand for a home printer?”
Searched Google, AI Overview
“printer ink cartridges nz”
Searched Google, AI Overview
“cheap ink cartridges”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which ink cartridges brands compete with Epson?
Share of searches by month for Canon, Epson, HP. The figures are in the table below the chart.
View monthly share of searches table
| Month | Canon | Epson | HP | Brother |
|---|---|---|---|---|
| Oct 2025 | 65.9% | 23.4% | 9.4% | 1.3% |
| Nov 2025 | 68.4% | 22.2% | 8.1% | 1.3% |
| Dec 2025 | 70.7% | 21.2% | 7.5% | 0.58% |
| Jan 2026 | 65.9% | 23.7% | 9.5% | 0.94% |
| Feb 2026 | 63.3% | 24.6% | 10.9% | 1.2% |
| Mar 2026 | 64.4% | 22.8% | 11.5% | 1.3% |
| Apr 2026 | 60.5% | 25.6% | 12.8% | 1.1% |
| May 2026 | 67.9% | 21.7% | 9.6% | 0.74% |
| Jun 2026 | 63% | 24% | 12% | 1% |
| Jul 2026 | 63.9% | 25% | 10.1% | 0.99% |
| Aug 2026 | 62.6% | 25.8% | 10.2% | 1.4% |
| Sep 2026 | 63.3% | 25.9% | 9.7% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.3% | 4.2K | -14.3% | +0.8 points | |
| 2, held 2nd | 25.9% | 1.7K | -14.9% | +0.1 points | |
| 3, held 3rd | 9.7% | 640 | -20% | -0.6 points | |
| 4, held 4th | 1.1% | 70 | -36.4% | -0.3 points |
1.
Canon63.3%
Held 1st. 4.2K estimated branded searches, -14.3% vs prior month. Share +0.8 points.
2.
Epson25.9%
Held 2nd. 1.7K estimated branded searches, -14.9% vs prior month. Share +0.1 points.
3.
HP9.7%
Held 3rd. 640 estimated branded searches, -20% vs prior month. Share -0.6 points.
4.
Brother1.1%
Held 4th. 70 estimated branded searches, -36.4% vs prior month. Share -0.3 points.
Compare popularity between Epson and its closest rivals
Every comparison with Epson
14 comparisons
How has branded search demand for Epson changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Epson in New Zealand rose from 3.9K to 4.2K.
- Across the 12 months ending September 2026, Epson’s share of searches among ink cartridges brands in New Zealand increased from 23.4% to 25.9%.
- Across the 12 months ending September 2026, Epson’s share of searches among ink cartridges brands in New Zealand peaked at 25.9% in September 2026 and was lowest at 21.2% in December 2025.
How did search popularity change for New Zealand ink cartridges brands in September 2026?
4 changes
In September 2026, Canon gained share of searches among ink cartridges brands in New Zealand, from 62.6% to 63.3%.
In September 2026, HP lost share of searches among ink cartridges brands in New Zealand, from 10.2% to 9.7%.
Epson’s share of searches among ink cartridges brands in New Zealand has gained ground for 3 months in a row, from 24% to 25.9% in September 2026.
Estimated monthly branded searches for Brother in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.
How are Epson’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Epson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- epson
- epson ecotank printer
- epson et
- epson ink
- epson ink cartridges
- epson ink printer
- epson printer
- epson projector
- epson toner
- epson video projector
Do you work for Epson? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Epson compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Printer brands | 3rd of 6 | 15.2% | Show ranking |
| Printer toner brands | 3rd of 6 | 11.1% | Show ranking |
| Laser printer brands | 3rd of 5 | 11.2% | Show ranking |
| Plotter printer brands | 3rd of 3 | 11.5% | Show ranking |
| Ink cartridges brands | 2nd of 4 | 25.9% | Shown above |
| Projector brands | 1st of 7 | 36.9% | Show ranking |
| Portable projector brands | 2nd of 5 | 39.1% | Show ranking |
| Short throw projector brands | 1st of 5 | 47.8% | Show ranking |
Is Epson your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.