Brandwave

How popular isEpson?

In September 2026, people searched for Epson by name about 4,160 times in New Zealand, an 8.1% increase from the previous year. These searches made up 39.1% of all New Zealand portable projector brand searches, placing Epson second out of five brands. When we asked both ChatGPT and Google AI Overviews about portable projector brands, Epson appeared in three of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Epson is the second most searched of 5 competitors and the fourth most recommended in AI answers.

  1. AnkerShare of searches 40%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. EpsonShare of searches 39.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. XGIMIShare of searches 11.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. SamsungShare of searches 8.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. BenQShare of searches 0.23%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top portable projector brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Epson was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Epson is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. XGIMI1st
  2. Anker2nd
  3. Samsung3rd
  4. Epson4th
  5. BenQ5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • XGIMI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Epson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BenQ1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about portable projector brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which portable projector brands compete with Epson?

Epson against portable projector brands in New Zealand, by month

Share of searches by month for Anker, Epson, XGIMI, Samsung. The figures are in the table below the chart.

View monthly share of searches table
MonthAnkerEpsonXGIMISamsungBenQ
Oct 202531.3%45.2%12.2%11.1%0.28%
Nov 202530.8%40.8%15.9%12.3%0.26%
Dec 202533.5%40.4%12.6%13.2%0.27%
Jan 202632.7%47.6%8.9%10.5%0.27%
Feb 202631.6%47%10.9%10.2%0.32%
Mar 202634.5%46.5%7.3%11.4%0.29%
Apr 202632.6%44.9%11.2%11%0.28%
May 202632.6%42%16%9.1%0.29%
Jun 202632.3%45.3%13%9.1%0.28%
Jul 202630.8%44.1%15%9.8%0.25%
Aug 202633.1%45.8%9.8%10.9%0.45%
Sep 202640%39.1%11.8%8.9%0.23%

  1. 1.Anker

    40%

    Moved from 2nd to 1st. 1.8K estimated branded searches, +20.5% vs prior month. Share +6.9 points.

  2. 2.Epson

    39.1%

    Moved from 1st to 2nd. 1.7K estimated branded searches, -14.9% vs prior month. Share -6.7 points.

  3. 3.XGIMI

    11.8%

    Moved from 4th to 3rd. 520 estimated branded searches, +20.9% vs prior month. Share +2.1 points.

  4. 4.Samsung

    8.9%

    Moved from 3rd to 4th. 390 estimated branded searches, -18.8% vs prior month. Share -2 points.

  5. 5.BenQ

    0.23%

    Held 5th. 10 estimated branded searches, -50% vs prior month. Share -0.2 points.

Compare popularity between Epson and its closest rivals

Every comparison with Epson

14 comparisons

How has branded search demand for Epson changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Epson in New Zealand rose from 3.9K to 4.2K.
  • Across the 12 months ending September 2026, Epson’s share of searches among portable projector brands in New Zealand decreased from 45.2% to 39.1%.
  • Across the 12 months ending September 2026, Epson’s share of searches among portable projector brands in New Zealand peaked at 47.6% in January 2026 and was lowest at 39.1% in September 2026.
  • Across the 12 months ending September 2026, Epson fell from 1st to 2nd among portable projector brands in New Zealand.

How did search popularity change for New Zealand portable projector brands in September 2026?

4 changes

  1. In September 2026, Anker overtook Epson to become the leader among portable projector brands in New Zealand, with 40% of the searches.

  2. In September 2026, XGIMI overtook Samsung to rank 3rd among portable projector brands in New Zealand, with 11.8% of the searches.

  3. In September 2026, Epson lost share of searches among portable projector brands in New Zealand, from 45.8% to 39.1%.

  4. In September 2026, Samsung lost share of searches among portable projector brands in New Zealand, from 10.9% to 8.9%.

How are Epson’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Epson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • epson
  • epson ecotank printer
  • epson et
  • epson ink
  • epson ink cartridges
  • epson ink printer
  • epson printer
  • epson projector
  • epson toner
  • epson video projector

Do you work for Epson? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Epson compete?

Epson is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Printer brands3rd of 615.2%Show ranking
Printer toner brands3rd of 611.1%Show ranking
Laser printer brands3rd of 511.2%Show ranking
Plotter printer brands3rd of 311.5%Show ranking
Ink cartridges brands2nd of 425.9%Show ranking
Projector brands1st of 736.9%Show ranking
Portable projector brands2nd of 539.1%Shown above
Short throw projector brands1st of 547.8%Show ranking
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