How popular isXGIMI?
In September 2026, people searched for XGIMI by name about 1,110 times in New Zealand, a 35.4% increase from the previous year. These searches made up 11.8% of all New Zealand portable projector brand searches, placing XGIMI third out of five brands. When we asked both ChatGPT and Google AI Overviews about portable projector brands, XGIMI appeared in four of the five answers and was the most recommended of the five.
XGIMI is the third most searched of 5 competitors and the most recommended in AI answers.
AnkerShare of searches 40%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
EpsonShare of searches 39.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
XGIMIShare of searches 11.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
SamsungShare of searches 8.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
BenQShare of searches 0.23%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top portable projector brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, XGIMI was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. XGIMI is the most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Anker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
XGIMI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Epson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BenQ1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about portable projector brands
5 answers
Asked ChatGPT
“Which portable projector brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best portable projector brands in New Zealand?”
Asked ChatGPT
“What's the best portable projector brand in New Zealand for home movies?”
Searched Google, AI Overview
“portable projector nz”
Searched Google, AI Overview
“small projector nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which portable projector brands compete with XGIMI?
Share of searches by month for Anker, Epson, XGIMI, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Anker | Epson | XGIMI | Samsung | BenQ |
|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 45.2% | 12.2% | 11.1% | 0.28% |
| Nov 2025 | 30.8% | 40.8% | 15.9% | 12.3% | 0.26% |
| Dec 2025 | 33.5% | 40.4% | 12.6% | 13.2% | 0.27% |
| Jan 2026 | 32.7% | 47.6% | 8.9% | 10.5% | 0.27% |
| Feb 2026 | 31.6% | 47% | 10.9% | 10.2% | 0.32% |
| Mar 2026 | 34.5% | 46.5% | 7.3% | 11.4% | 0.29% |
| Apr 2026 | 32.6% | 44.9% | 11.2% | 11% | 0.28% |
| May 2026 | 32.6% | 42% | 16% | 9.1% | 0.29% |
| Jun 2026 | 32.3% | 45.3% | 13% | 9.1% | 0.28% |
| Jul 2026 | 30.8% | 44.1% | 15% | 9.8% | 0.25% |
| Aug 2026 | 33.1% | 45.8% | 9.8% | 10.9% | 0.45% |
| Sep 2026 | 40% | 39.1% | 11.8% | 8.9% | 0.23% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 40% | 1.8K | +20.5% | +6.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 39.1% | 1.7K | -14.9% | -6.7 pointsmoved from 1st to 2nd | |
| 3, moved from 4th to 3rd | 11.8% | 520 | +20.9% | +2.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.9% | 390 | -18.8% | -2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.23% | 10 | -50% | -0.2 points |
1.
Anker40%
Moved from 2nd to 1st. 1.8K estimated branded searches, +20.5% vs prior month. Share +6.9 points.
2.
Epson39.1%
Moved from 1st to 2nd. 1.7K estimated branded searches, -14.9% vs prior month. Share -6.7 points.
3.
XGIMI11.8%
Moved from 4th to 3rd. 520 estimated branded searches, +20.9% vs prior month. Share +2.1 points.
4.
Samsung8.9%
Moved from 3rd to 4th. 390 estimated branded searches, -18.8% vs prior month. Share -2 points.
5.
BenQ0.23%
Held 5th. 10 estimated branded searches, -50% vs prior month. Share -0.2 points.
Compare popularity between XGIMI and its closest rivals
Every comparison with XGIMI
7 comparisons
How has branded search demand for XGIMI changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for XGIMI in New Zealand rose from 820 to 1.1K.
- Across the 12 months ending September 2026, XGIMI’s share of searches among portable projector brands in New Zealand peaked at 16% in May 2026 and was lowest at 7.3% in March 2026.
How did search popularity change for New Zealand portable projector brands in September 2026?
4 changes

In September 2026, Anker overtook Epson to become the leader among portable projector brands in New Zealand, with 40% of the searches.

In September 2026, XGIMI overtook Samsung to rank 3rd among portable projector brands in New Zealand, with 11.8% of the searches.

In September 2026, Epson lost share of searches among portable projector brands in New Zealand, from 45.8% to 39.1%.

In September 2026, Samsung lost share of searches among portable projector brands in New Zealand, from 10.9% to 8.9%.
How are XGIMI’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using XGIMI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- xgimi
- xgimi horizon
- xgimi horizon pro
- xgimi projector
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Where does XGIMI compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Projector brands | 3rd of 7 | 19% | Show ranking |
| Portable projector brands | 3rd of 5 | 11.8% | Shown above |

Is XGIMI your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.