Samsung vs XGIMI:Which is more popular?
In September 2026, XGIMI had more branded searches than Samsung among portable projector brands in New Zealand. XGIMI had about 520 branded searches, while Samsung had 390. XGIMI made up 11.8% of all portable projector brand searches we track, and Samsung accounted for 8.9%. When we asked ChatGPT and Google AI Overviews about portable projector brands, Samsung appeared in all five answers and XGIMI in four. XGIMI was mentioned before Samsung in three out of four answers.
Who do people search for more?
XGIMI, about 33% more searches than Samsung
Who does AI mention more?
Samsung, mentioned in every answer we collected
Who does AI recommend more?
XGIMI, named ahead of Samsung in 3 of 4 answers
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Top portable projector brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Samsung appeared in all five answers. XGIMI was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. XGIMI was listed before Samsung in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Anker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- XGIMI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Epson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BenQ1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about portable projector brands
5 answers
Asked ChatGPT
“Which portable projector brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best portable projector brands in New Zealand?”
Asked ChatGPT
“What's the best portable projector brand in New Zealand for home movies?”
Searched Google, AI Overview
“portable projector nz”
Searched Google, AI Overview
“small projector nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Samsung or XGIMI more popular in search?
This chart shows how often people search Google for Samsung and XGIMI by name. Each line represents a brand's share of searches for all five portable projector brands we track, month by month, from searches in New Zealand.
Share of searches by month for XGIMI, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Anker | Epson | XGIMI | Samsung | BenQ |
|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 45.2% | 12.2% | 11.1% | 0.28% |
| Nov 2025 | 30.8% | 40.8% | 15.9% | 12.3% | 0.26% |
| Dec 2025 | 33.5% | 40.4% | 12.6% | 13.2% | 0.27% |
| Jan 2026 | 32.7% | 47.6% | 8.9% | 10.5% | 0.27% |
| Feb 2026 | 31.6% | 47% | 10.9% | 10.2% | 0.32% |
| Mar 2026 | 34.5% | 46.5% | 7.3% | 11.4% | 0.29% |
| Apr 2026 | 32.6% | 44.9% | 11.2% | 11% | 0.28% |
| May 2026 | 32.6% | 42% | 16% | 9.1% | 0.29% |
| Jun 2026 | 32.3% | 45.3% | 13% | 9.1% | 0.28% |
| Jul 2026 | 30.8% | 44.1% | 15% | 9.8% | 0.25% |
| Aug 2026 | 33.1% | 45.8% | 9.8% | 10.9% | 0.45% |
| Sep 2026 | 40% | 39.1% | 11.8% | 8.9% | 0.23% |
How has the Samsung and XGIMI comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending September 2026: Samsung took it in December 2025, XGIMI took it in February 2026, Samsung took it in March 2026, XGIMI took it in April 2026, Samsung took it in August 2026, XGIMI took it in September 2026.
- Across the 12 months ending September 2026, Samsung’s share of searches among portable projector brands in New Zealand moved from 11.1% to 8.9%, and its estimated monthly branded searches held steady at 390.
- Across the 12 months ending September 2026, XGIMI’s share of searches among portable projector brands in New Zealand moved from 12.2% to 11.8%, and its estimated monthly branded searches moved from 430 to 520.
How did search popularity change for New Zealand portable projector brands in September 2026?
2 changes
In September 2026, XGIMI overtook Samsung to rank 3rd among portable projector brands in New Zealand, with 11.8% of the searches.
In September 2026, Samsung lost share of searches among portable projector brands in New Zealand, from 10.9% to 8.9%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Samsung’s and XGIMI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among portable projector brands
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