Brandwave

How popular isBenQ?

In September 2026, people searched for BenQ by name about 300 times in New Zealand, an 18.9% decrease from the previous year. These searches made up 0.23% of all New Zealand portable projector brand searches, placing BenQ fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about portable projector brands, BenQ appeared in one of the five answers and was the fifth most recommended of the five.

Search and AI answers in September 2026

BenQ is the fifth most searched of 5 competitors and the fifth most recommended in AI answers.

  1. AnkerShare of searches 40%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. EpsonShare of searches 39.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. XGIMIShare of searches 11.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. SamsungShare of searches 8.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. BenQShare of searches 0.23%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top portable projector brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BenQ was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. BenQ is the fifth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. XGIMI1st
  2. Anker2nd
  3. Samsung3rd
  4. Epson4th
  5. BenQ5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • XGIMI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Epson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BenQ1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about portable projector brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which portable projector brands compete with BenQ?

BenQ against portable projector brands in New Zealand, by month

Share of searches by month for Anker, Epson, XGIMI, Samsung, BenQ. The figures are in the table below the chart.

View monthly share of searches table
MonthAnkerEpsonXGIMISamsungBenQ
Oct 202531.3%45.2%12.2%11.1%0.28%
Nov 202530.8%40.8%15.9%12.3%0.26%
Dec 202533.5%40.4%12.6%13.2%0.27%
Jan 202632.7%47.6%8.9%10.5%0.27%
Feb 202631.6%47%10.9%10.2%0.32%
Mar 202634.5%46.5%7.3%11.4%0.29%
Apr 202632.6%44.9%11.2%11%0.28%
May 202632.6%42%16%9.1%0.29%
Jun 202632.3%45.3%13%9.1%0.28%
Jul 202630.8%44.1%15%9.8%0.25%
Aug 202633.1%45.8%9.8%10.9%0.45%
Sep 202640%39.1%11.8%8.9%0.23%

  1. 1.Anker

    40%

    Moved from 2nd to 1st. 1.8K estimated branded searches, +20.5% vs prior month. Share +6.9 points.

  2. 2.Epson

    39.1%

    Moved from 1st to 2nd. 1.7K estimated branded searches, -14.9% vs prior month. Share -6.7 points.

  3. 3.XGIMI

    11.8%

    Moved from 4th to 3rd. 520 estimated branded searches, +20.9% vs prior month. Share +2.1 points.

  4. 4.Samsung

    8.9%

    Moved from 3rd to 4th. 390 estimated branded searches, -18.8% vs prior month. Share -2 points.

  5. 5.BenQ

    0.23%

    Held 5th. 10 estimated branded searches, -50% vs prior month. Share -0.2 points.

Compare popularity between BenQ and its closest rivals

Every comparison with BenQ

13 comparisons

How has branded search demand for BenQ changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BenQ in New Zealand fell from 370 to 300.
  • Across the 12 months ending September 2026, BenQ’s share of searches among portable projector brands in New Zealand held steady, from 0.28% to 0.23%.

How did search popularity change for New Zealand portable projector brands in September 2026?

4 changes

  1. In September 2026, Anker overtook Epson to become the leader among portable projector brands in New Zealand, with 40% of the searches.

  2. In September 2026, XGIMI overtook Samsung to rank 3rd among portable projector brands in New Zealand, with 11.8% of the searches.

  3. In September 2026, Epson lost share of searches among portable projector brands in New Zealand, from 45.8% to 39.1%.

  4. In September 2026, Samsung lost share of searches among portable projector brands in New Zealand, from 10.9% to 8.9%.

How are BenQ’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using BenQ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • benq gaming monitor
  • benq monitor
  • benq portable projector
  • benq projector

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How the Brand Demand Index is measured

Where does BenQ compete?

BenQ is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
External monitor brands6th of 70.55%Show ranking
Computer monitor brands6th of 61.4%Show ranking
Projector brands5th of 71.9%Show ranking
Portable projector brands5th of 50.23%Shown above
Short throw projector brands5th of 54.7%Show ranking
Creator with pink hair and a pink jacket

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