Brandwave

How popular isBenQ?

In September 2026, people searched for BenQ by name about 300 times in New Zealand, an 18.9% decrease from the previous year. These searches made up 1.9% of all New Zealand projector brand searches, placing BenQ fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about projector brands, BenQ appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

BenQ is the fifth most searched of 7 competitors and the second most recommended in AI answers.

  1. EpsonShare of searches 36.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. AnkerShare of searches 30.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. XGIMIShare of searches 19%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. Nebula by AnkerShare of searches 9.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BenQShare of searches 1.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top projector brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BenQ appeared in all five answers. BenQ is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Epson1st
  2. BenQ2nd
  3. XGIMI3rd
  4. Anker4th
  5. ViewSonic4th
  6. Nebula by Anker–
  7. Optoma–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BenQ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Epson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • XGIMI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ViewSonic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anker1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Optoma1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nebula by Anker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about projector brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which projector brands compete with BenQ?

BenQ against projector brands in New Zealand, by month

Share of searches by month for Epson, Anker, XGIMI, Nebula by Anker, BenQ. The figures are in the table below the chart.

View monthly share of searches table
MonthEpsonAnkerXGIMINebula by AnkerBenQViewSonicOptoma
Oct 202540.2%22.1%16.5%14.3%3.4%1.6%2%
Nov 202536.4%21.9%22%13.1%3.8%1.1%1.6%
Dec 202538.8%23.4%16.3%15.2%3.3%1.2%1.9%
Jan 202644.5%25.3%13.6%11.5%2.3%1.7%1.3%
Feb 202643.8%24.1%14.6%11.7%3.4%0.97%1.5%
Mar 202644.5%27.1%11.7%11.5%2.5%1.4%1.4%
Apr 202641.4%23.9%14.8%13.4%2.9%1.6%1.9%
May 202639.1%23.7%19.8%11.4%2.9%1.7%1.5%
Jun 202641.7%22.8%18.8%9.6%3.4%2%1.6%
Jul 202637.7%20.3%24.4%11.9%3.5%1.3%0.99%
Aug 202643.4%24.9%17.4%9.5%2.4%1%1.4%
Sep 202636.9%30.1%19%9.6%1.9%1.4%1.2%

  1. 1.Epson

    36.9%

    Held 1st. 2.2K estimated branded searches, -15.3% vs prior month. Share -6.5 points.

  2. 2.Anker

    30.1%

    Held 2nd. 1.8K estimated branded searches, +20.5% vs prior month. Share +5.2 points.

  3. 3.XGIMI

    19%

    Held 3rd. 1.1K estimated branded searches, +8.8% vs prior month. Share +1.6 points.

  4. 4.Nebula by Anker

    9.6%

    Held 4th. 560 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.BenQ

    1.9%

    Held 5th. 110 estimated branded searches, -21.4% vs prior month. Share -0.5 points.

  6. 6.ViewSonic

    1.4%

    Moved from 7th to 6th. 80 estimated branded searches, +33.3% vs prior month. Share +0.3 points.

  7. 7.Optoma

    1.2%

    Moved from 6th to 7th. 70 estimated branded searches, -12.5% vs prior month. Share -0.2 points.

Compare popularity between BenQ and its closest rivals

Every comparison with BenQ

13 comparisons

How has branded search demand for BenQ changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BenQ in New Zealand fell from 370 to 300.
  • Across the 12 months ending September 2026, BenQ’s share of searches among projector brands in New Zealand decreased from 3.4% to 1.9%.
  • Across the 12 months ending September 2026, BenQ’s share of searches among projector brands in New Zealand peaked at 3.8% in November 2025 and was lowest at 1.9% in September 2026.

How did search popularity change for New Zealand projector brands in September 2026?

6 changes

  1. In September 2026, Anker gained share of searches among projector brands in New Zealand, from 24.9% to 30.1%.

  2. In September 2026, XGIMI gained share of searches among projector brands in New Zealand, from 17.4% to 19%.

  3. In September 2026, Epson lost share of searches among projector brands in New Zealand, from 43.4% to 36.9%.

  4. In September 2026, BenQ lost share of searches among projector brands in New Zealand, from 2.4% to 1.9%.

  5. In September 2026, ViewSonic rose from 7th to 6th among projector brands in New Zealand.

  6. In September 2026, Optoma fell from 6th to 7th among projector brands in New Zealand.

How are BenQ’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using BenQ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • benq gaming monitor
  • benq monitor
  • benq portable projector
  • benq projector

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How the Brand Demand Index is measured

Where does BenQ compete?

BenQ is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
External monitor brands6th of 70.55%Show ranking
Computer monitor brands6th of 61.4%Show ranking
Projector brands5th of 71.9%Shown above
Portable projector brands5th of 50.23%Show ranking
Short throw projector brands5th of 54.7%Show ranking
Creator with pink hair and a pink jacket

Is BenQ your brand?

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