Brandwave

How popular isXGIMI?

In September 2026, people searched for XGIMI by name about 1,110 times in New Zealand, a 35.4% increase from the previous year. These searches made up 19% of all New Zealand projector brand searches, placing XGIMI third out of seven brands. When we asked both ChatGPT and Google AI Overviews about projector brands, XGIMI appeared in four of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

XGIMI is the third most searched of 7 competitors and the third most recommended in AI answers.

  1. EpsonShare of searches 36.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. AnkerShare of searches 30.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. XGIMIShare of searches 19%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. Nebula by AnkerShare of searches 9.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BenQShare of searches 1.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top projector brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, XGIMI was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. XGIMI is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Epson1st
  2. BenQ2nd
  3. XGIMI3rd
  4. Anker4th
  5. ViewSonic4th
  6. Nebula by Anker–
  7. Optoma–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BenQ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Epson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • XGIMI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ViewSonic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anker1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Optoma1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nebula by Anker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about projector brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which projector brands compete with XGIMI?

XGIMI against projector brands in New Zealand, by month

Share of searches by month for Epson, Anker, XGIMI, Nebula by Anker. The figures are in the table below the chart.

View monthly share of searches table
MonthEpsonAnkerXGIMINebula by AnkerBenQViewSonicOptoma
Oct 202540.2%22.1%16.5%14.3%3.4%1.6%2%
Nov 202536.4%21.9%22%13.1%3.8%1.1%1.6%
Dec 202538.8%23.4%16.3%15.2%3.3%1.2%1.9%
Jan 202644.5%25.3%13.6%11.5%2.3%1.7%1.3%
Feb 202643.8%24.1%14.6%11.7%3.4%0.97%1.5%
Mar 202644.5%27.1%11.7%11.5%2.5%1.4%1.4%
Apr 202641.4%23.9%14.8%13.4%2.9%1.6%1.9%
May 202639.1%23.7%19.8%11.4%2.9%1.7%1.5%
Jun 202641.7%22.8%18.8%9.6%3.4%2%1.6%
Jul 202637.7%20.3%24.4%11.9%3.5%1.3%0.99%
Aug 202643.4%24.9%17.4%9.5%2.4%1%1.4%
Sep 202636.9%30.1%19%9.6%1.9%1.4%1.2%
  1. 1.Epson

    36.9%

    Held 1st. 2.2K estimated branded searches, -15.3% vs prior month. Share -6.5 points.

  2. 2.Anker

    30.1%

    Held 2nd. 1.8K estimated branded searches, +20.5% vs prior month. Share +5.2 points.

  3. 3.XGIMI

    19%

    Held 3rd. 1.1K estimated branded searches, +8.8% vs prior month. Share +1.6 points.

  4. Held 4th. 560 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.BenQ

    1.9%

    Held 5th. 110 estimated branded searches, -21.4% vs prior month. Share -0.5 points.

  6. 6.ViewSonic

    1.4%

    Moved from 7th to 6th. 80 estimated branded searches, +33.3% vs prior month. Share +0.3 points.

  7. 7.Optoma

    1.2%

    Moved from 6th to 7th. 70 estimated branded searches, -12.5% vs prior month. Share -0.2 points.

Compare popularity between XGIMI and its closest rivals

Every comparison with XGIMI

7 comparisons

How has branded search demand for XGIMI changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for XGIMI in New Zealand rose from 820 to 1.1K.
  • Across the 12 months ending September 2026, XGIMI’s share of searches among projector brands in New Zealand increased from 16.5% to 19%.
  • Across the 12 months ending September 2026, XGIMI’s share of searches among projector brands in New Zealand peaked at 24.4% in July 2026 and was lowest at 11.7% in March 2026.

How did search popularity change for New Zealand projector brands in September 2026?

6 changes
  1. In September 2026, Anker gained share of searches among projector brands in New Zealand, from 24.9% to 30.1%.

  2. In September 2026, XGIMI gained share of searches among projector brands in New Zealand, from 17.4% to 19%.

  3. In September 2026, Epson lost share of searches among projector brands in New Zealand, from 43.4% to 36.9%.

  4. In September 2026, BenQ lost share of searches among projector brands in New Zealand, from 2.4% to 1.9%.

  5. In September 2026, ViewSonic rose from 7th to 6th among projector brands in New Zealand.

  6. In September 2026, Optoma fell from 6th to 7th among projector brands in New Zealand.

How are XGIMI’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using XGIMI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • xgimi
  • xgimi horizon
  • xgimi horizon pro
  • xgimi projector

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How the Brand Demand Index is measured

Where does XGIMI compete?

XGIMI is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Projector brands3rd of 719%Shown above
Portable projector brands3rd of 511.8%Show ranking
Creator with pink hair and a pink jacket

Is XGIMI your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.