Optoma vs XGIMI:Which is more popular by branded search in New Zealand?
In August 2026, XGIMI had more branded searches than Optoma among projector brands in New Zealand. XGIMI was estimated to have 1.2K branded searches compared to Optoma’s 100, and held a 13.1% Share of Search versus Optoma’s 1.1%.
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Which is more popular in search, Optoma or XGIMI?
Compare the home and portable projector brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for XGIMI, Optoma. The figures are in the table below the chart.
View monthly share of search table
| Month | Epson | XGIMI | Nebula by Anker | BenQ | Optoma |
|---|---|---|---|---|---|
| Oct 2025 | 74.2% | 11.7% | 8% | 4.7% | 1.4% |
| Nov 2025 | 69.8% | 16.2% | 8.1% | 4.8% | 1.2% |
| Dec 2025 | 71.6% | 13.3% | 9.6% | 4.2% | 1.4% |
| Jan 2026 | 79% | 9.8% | 6.6% | 3.8% | 0.89% |
| Feb 2026 | 78.6% | 9.5% | 6.1% | 4.9% | 0.93% |
| Mar 2026 | 81.1% | 8.1% | 5.9% | 4% | 0.91% |
| Apr 2026 | 76.3% | 10.3% | 7.6% | 4.6% | 1.2% |
| May 2026 | 74.8% | 13.2% | 6.4% | 4.6% | 0.97% |
| Jun 2026 | 76.2% | 12.3% | 5.2% | 5.3% | 1% |
| Jul 2026 | 69.3% | 17.6% | 6.5% | 6% | 0.74% |
| Aug 2026 | 75.3% | 13.1% | 5.7% | 4.8% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the Optoma and XGIMI comparison changed over the last 12 months?
3 findings
- XGIMI was ahead of Optoma in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Optoma’s estimated Share of Search among projector brands in New Zealand moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 110 to 100.
- Across the 11 months ending August 2026, XGIMI’s estimated Share of Search among projector brands in New Zealand moved from 11.7% to 13.1%, and its estimated monthly branded searches moved from 920 to 1.2K.
How did search popularity change for New Zealand projector brands in August 2026?
1 change
In August 2026, XGIMI lost estimated Share of Search among projector brands in New Zealand, from 17.6% to 13.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Optoma’s and XGIMI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.