Brandwave

How popular isSamsung?

In October 2026, people searched for Samsung by name about 24,400 times in New Zealand, an 8.6% increase from the previous year. These searches made up 17.9% of all New Zealand projector brand searches, placing Samsung third out of seven brands. When we asked both ChatGPT and Google AI Overviews about projector brands, Samsung did not appear in any of the answers.

Search and AI answers in October 2026

Samsung is the third most searched of 7 competitors and not named in the AI answers we collected.

  1. XGIMIShare of searches 33.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. Nebula by AnkerShare of searches 24.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. SamsungShare of searches 17.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. EpsonShare of searches 14.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. BenQShare of searches 5.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top projector brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Samsung did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Epson1st
  2. BenQ2nd
  3. XGIMI3rd
  4. ViewSonic4th
  5. Nebula by Anker–
  6. Samsung–
  7. Optoma–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BenQ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • XGIMI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Epson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ViewSonic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Optoma1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nebula by Anker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about projector brands

5 answers

  • Asked ChatGPT

    “Which projector brand should I buy in New Zealand?”

    1. 1Epson
    2. 2BenQ
    3. 3XGIMI
    4. 4ViewSonic

  • Asked ChatGPT

    “What are the best projector brands in New Zealand?”

    1. 1Epson
    2. 2BenQ
    3. 3ViewSonic
    4. 4XGIMI

  • Asked ChatGPT

    “What's the best projector brand in New Zealand for movie nights?”

    1. 1Epson
    2. 2BenQ
    3. 3XGIMI

  • Searched Google, AI Overview

    “portable projector”

    1. 1Epson
    2. 2BenQ
    3. 3XGIMI

  • Searched Google, AI Overview

    “4k projector nz”

    1. 1BenQ
    2. 2Optoma

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Samsung compared with other New Zealand projector brands?

Samsung against projector brands in New Zealand, by month

Share of searches by month for XGIMI, Nebula by Anker, Samsung, Epson, BenQ, Optoma, ViewSonic. The figures are in the table below the chart.

View monthly share of searches table
MonthXGIMINebula by AnkerSamsungEpsonBenQOptomaViewSonic
Nov 202536.7%21.8%21.8%9.7%6.4%2.1%1.5%
Dec 202527.4%25.5%23.2%15.5%4.5%2.3%1.6%
Jan 202626.4%22.4%29.3%13%4.5%1.6%2.8%
Feb 202630.9%24.7%20.1%13.4%7.2%2.1%1.5%
Mar 202626.2%25.6%24.6%13.3%5.6%2.1%2.6%
Apr 202628.1%25.4%23%12.5%5.5%2.7%2.7%
May 202636.5%18.5%22.7%12.3%5.4%1.9%2.7%
Jun 202634.4%17.6%21.6%14.3%6.2%2.6%3.3%
Jul 202640.7%19.8%19.8%10.7%5.8%1.4%1.9%
Aug 202636.4%20%21.1%13.9%5%1.8%1.8%
Sep 202638.5%19.4%20.5%13.5%3.8%1.7%2.4%
Oct 202633.3%24.8%17.9%14.5%5.2%2.1%2.1%

  1. 1.XGIMI

    33.3%

    Held 1st. 1.1K estimated branded searches, -0.9% vs prior month. Share -5.2 points.

  2. 2.Nebula by Anker

    24.8%

    Moved from 3rd to 2nd. 820 estimated branded searches, +46.4% vs prior month. Share +5.4 points.

  3. 3.Samsung

    17.9%

    Moved from 2nd to 3rd. 590 estimated branded searches, 0% vs prior month. Share -2.6 points.

  4. 4.Epson

    14.5%

    Held 4th. 480 estimated branded searches, +23.1% vs prior month. Share +1 points.

  5. 5.BenQ

    5.2%

    Held 5th. 170 estimated branded searches, +54.5% vs prior month. Share +1.3 points.

  6. 6.Optoma

    2.1%

    Moved from 7th to 6th. 70 estimated branded searches, +40% vs prior month. Share +0.4 points.

  7. 7.ViewSonic

    2.1%

    Moved from 6th to 7th. 70 estimated branded searches, 0% vs prior month. Share -0.3 points.

Epson and Optoma sell other things too, so only their searches that name this product count here, like “epson projector”.

Compare popularity between Samsung and its closest rivals

Every comparison with Samsung

50 comparisons

How has branded search demand for Samsung changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Samsung in New Zealand rose from 22.5K to 24.4K.
  • Across the 12 months ending October 2026, Samsung’s share of searches among projector brands in New Zealand decreased from 21.8% to 17.9%.
  • Across the 12 months ending October 2026, Samsung’s share of searches among projector brands in New Zealand peaked at 29.3% in January 2026 and was lowest at 17.9% in October 2026.

How did search popularity change for New Zealand projector brands in October 2026?

6 changes

  1. In October 2026, Nebula by Anker overtook Samsung to rank 2nd among projector brands in New Zealand, with 24.8% of the searches.

  2. In October 2026, BenQ gained share of searches among projector brands in New Zealand, from 3.8% to 5.2%.

  3. In October 2026, Epson gained share of searches among projector brands in New Zealand, from 13.5% to 14.5%.

  4. In October 2026, XGIMI lost share of searches among projector brands in New Zealand, from 38.5% to 33.3%.

  5. In October 2026, Samsung lost share of searches among projector brands in New Zealand, from 20.5% to 17.9%.

  6. In October 2026, Optoma rose from 7th to 6th among projector brands in New Zealand.

How are Samsung’s branded searches counted?

42 search terms

Brandwave collects information about searches that people make online using Samsung’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • monitor samsung gaming
  • samsung 4k monitor
  • samsung appliances
  • samsung bespoke jet
  • samsung clothes dryer
  • samsung cordless vacuum
  • samsung curved monitor
  • samsung dishdrawer
  • samsung dishwasher
  • samsung double oven
  • samsung dryer
  • samsung earbuds
  • samsung earphones
  • samsung flash drive
  • samsung fridge
  • samsung fridge freezer
  • samsung front load washing machine
  • samsung front loader
  • samsung galaxy earbuds
  • samsung gas cooktop
  • samsung gas hob
  • samsung hard drive
  • samsung home cinema
  • samsung home theatre
  • samsung induction hob
  • samsung induction stove
  • samsung microwave
  • samsung monitor
  • samsung odyssey
  • samsung oled tv
  • samsung oven
  • samsung portable charger
  • samsung power bank
  • samsung projector
  • samsung refrigerator
  • samsung soundbar
  • samsung stick vacuum
  • samsung surround sound
  • samsung tv
  • samsung wall oven

1–40 of 42

How the Brand Demand Index is measured

Who owns Samsung?

Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy Ring, Samsung Galaxy, Samsung Galaxy Tab, Samsung Galaxy Watch and Samsung SSD, owned by the same company, in New Zealand.

Do you work for Samsung? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Samsung compete?

Samsung is ranked by how often people search for it in 20 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Earphones brands3rd of 72.3%Show ranking
Home appliance brands4th of 119.9%Show ranking
Fridge brands2nd of 917%Show ranking
Washing machine brands4th of 611.6%Show ranking
Dishwasher brands6th of 83.6%Show ranking
TV brands1st of 829.8%Show ranking
Flash drive brands3rd of 30.12%Show ranking
Stick vacuum brands6th of 84.4%Show ranking
Microwave oven brands4th of 613.7%Show ranking
Home cinema brands2nd of 816.9%Show ranking
Soundbar brands2nd of 817.8%Show ranking
Portable charger brands5th of 75.1%Show ranking
Clothes dryer brands3rd of 715.4%Show ranking
Surround sound system brands1st of 827.7%Show ranking
Front load washer brands2nd of 630.3%Show ranking
Computer monitor brands2nd of 629.1%Show ranking
Projector brands3rd of 717.9%Shown above
Double wall oven brands4th of 64.5%Show ranking
Gas cooktop brands7th of 71.8%Show ranking
Hard drive brands3rd of 36.3%Show ranking
Creator with pink hair and a pink jacket

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