Kingston vs Samsung:Which is more popular?
In September 2026, Samsung had more branded searches than Kingston among flash drive brands in New Zealand. Samsung had about 390 branded searches, while Kingston had 70. Samsung made up 2.8% of all flash drive brand searches we track, and Kingston accounted for 0.51%. When we asked ChatGPT and Google AI Overviews about flash drive brands, Kingston appeared in all four answers and Samsung in three. Kingston and Samsung were each mentioned first in two of the four answers.
Who do people search for more?
Samsung, about 6 searches for every 1 for Kingston
Who does AI mention more?
Kingston, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top flash drive brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kingston appeared in all four answers. Samsung was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Kingston and Samsung were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about flash drive brands
4 answers
Asked ChatGPT
“Which flash drive brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best flash drive brands in New Zealand?”
Asked ChatGPT
“What's the best flash drive brand in New Zealand for file storage?”
Searched Google, AI Overview
“usb stick nz”
Searched Google, AI Overview
“cheap flash drive”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Kingston or Samsung more popular in search?
This chart shows how often people search Google for Kingston and Samsung by name. Each line represents a brand's share of searches for all three flash drive brands we track, month by month, from searches in New Zealand.
Share of searches by month for Samsung, Kingston. The figures are in the table below the chart.
View monthly share of searches table
| Month | SanDisk | Samsung | Kingston |
|---|---|---|---|
| Oct 2025 | 95.2% | 4.1% | 0.63% |
| Nov 2025 | 94.6% | 4.8% | 0.6% |
| Dec 2025 | 95.1% | 4.1% | 0.77% |
| Jan 2026 | 96.2% | 3% | 0.7% |
| Feb 2026 | 96.1% | 3.2% | 0.79% |
| Mar 2026 | 95.4% | 3.9% | 0.7% |
| Apr 2026 | 96.3% | 3.2% | 0.5% |
| May 2026 | 97.4% | 2.2% | 0.41% |
| Jun 2026 | 96.9% | 2.5% | 0.61% |
| Jul 2026 | 96.1% | 3.2% | 0.66% |
| Aug 2026 | 95.7% | 3.8% | 0.55% |
| Sep 2026 | 96.7% | 2.8% | 0.51% |
How has the Kingston and Samsung comparison changed over the last 12 months?
3 findings
- Samsung was ahead of Kingston in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kingston’s share of searches among flash drive brands in New Zealand moved from 0.63% to 0.51%, and its estimated monthly branded searches moved from 60 to 70.
- Across the 12 months ending September 2026, Samsung’s share of searches among flash drive brands in New Zealand moved from 4.1% to 2.8%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for New Zealand flash drive brands in September 2026?
2 changes
In September 2026, Samsung lost share of searches among flash drive brands in New Zealand, from 3.8% to 2.8%.
Estimated monthly branded searches for Kingston in New Zealand rose 16.7% over 12 measured months, from 60 to 70 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Kingston’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among flash drive brands
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