How popular isKingston in search?
In August 2026, there were an estimated 230 branded searches for Kingston in New Zealand which is up 21.1% over the last 11 months. Kingston holds 1.2% estimated Share of Search among New Zealand storage drive and memory card brands and is ranked 6th of 6 competitors for search popularity.
SanDisk71.4%
Samsung SSD14.8%Seagate6.9%
Western Digital4.6%
Crucial1.2%
Kingston1.2%
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Which storage drive and memory card brands compete with Kingston?
Share of Search by month for SanDisk, Samsung SSD, Seagate, Western Digital, Kingston. The figures are in the table below the chart.
View monthly share of search table
| Month | SanDisk | Samsung SSD | Seagate | Western Digital | Crucial | Kingston |
|---|---|---|---|---|---|---|
| Oct 2025 | 69.8% | 13.5% | 8.9% | 5.6% | 0.95% | 1.3% |
| Nov 2025 | 67.8% | 16.1% | 8.5% | 5.4% | 1% | 1.1% |
| Dec 2025 | 66.6% | 15% | 8.8% | 4.6% | 3.9% | 1.1% |
| Jan 2026 | 71.1% | 12.4% | 9% | 5.3% | 1% | 1.1% |
| Feb 2026 | 66.8% | 15.6% | 8.5% | 6.9% | 1.3% | 0.91% |
| Mar 2026 | 65.8% | 16.7% | 8.1% | 6.6% | 1.5% | 1.3% |
| Apr 2026 | 70.8% | 15.6% | 7.3% | 4.7% | 0.74% | 0.84% |
| May 2026 | 68.8% | 19.3% | 5.9% | 4.6% | 0.63% | 0.74% |
| Jun 2026 | 63.2% | 24.6% | 6.2% | 4.4% | 0.74% | 0.82% |
| Jul 2026 | 67.4% | 20.1% | 6% | 5% | 0.76% | 0.81% |
| Aug 2026 | 71.4% | 14.8% | 6.9% | 4.6% | 1.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.4% | 14.2K | -5.4% | +4 points | |
| 2, held 2nd | 14.8% | 3K | -34.1% | -5.3 points | |
| 3, held 3rd | 6.9% | 1.4K | +3% | +0.9 points | |
| 4, held 4th | 4.6% | 910 | -18% | -0.4 points | |
| 5, moved from 6th to 5th | 1.2% | 240 | +41.2% | +0.4 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.2% | 230 | +27.8% | +0.3 pointsmoved from 5th to 6th |
1.
71.4%
held 1st · 14.2K estimated branded searches · -5.4% vs prior month · +4 points
14.8%
held 2nd · 3K estimated branded searches · -34.1% vs prior month · -5.3 points
3.
6.9%
held 3rd · 1.4K estimated branded searches · +3% vs prior month · +0.9 points
4.6%
held 4th · 910 estimated branded searches · -18% vs prior month · -0.4 points
5.
Crucial1.2%
moved from 6th to 5th · 240 estimated branded searches · +41.2% vs prior month · +0.4 points
6.
Kingston1.2%
moved from 5th to 6th · 230 estimated branded searches · +27.8% vs prior month · +0.3 points
Compare search popularity between Kingston and its closest rivals
How has branded search demand for Kingston changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kingston in New Zealand rose from 190 to 230.
- Across the 11 months ending August 2026, Kingston fell from 5th to 6th among storage drive and memory card brands in New Zealand.
How did search popularity change for New Zealand storage drive and memory card brands in August 2026?
6 changes
In August 2026, SanDisk gained estimated Share of Search among storage drive and memory card brands in New Zealand, from 67.4% to 71.4%.
In August 2026, Seagate gained estimated Share of Search among storage drive and memory card brands in New Zealand, from 6% to 6.9%.
In August 2026, Samsung SSD lost estimated Share of Search among storage drive and memory card brands in New Zealand, from 20.1% to 14.8%.
Crucial’s estimated Share of Search among storage drive and memory card brands in New Zealand has gained ground for 3 months in a row, from 0.63% to 1.2% in August 2026.
In August 2026, Kingston fell from 5th to 6th among storage drive and memory card brands in New Zealand.
Estimated monthly branded searches for Western Digital in New Zealand rose 11% over 11 measured months, from 820 to 910 in August 2026.
How is Kingston measured?
Brandwave collects information about searches that people make online using Kingston’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- kingston external hard drive
- kingston hard drive
- kingston ram
- kingston sd card
- kingston ssd
- kingston usb
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Is Kingston your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.