Brandwave

Kingston vs Lexar:Which is more popular?

In September 2026, Kingston had more branded searches than Lexar among storage drive and memory card brands in New Zealand. Kingston had about 160 branded searches, while Lexar had 140. Kingston made up 0.06% of all storage drive and memory card brand searches we track, and Lexar accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about storage drive and memory card brands, Kingston appeared in four of the five answers and Lexar in two. Kingston was mentioned before Lexar in three out of four answers that named either.

Among storage drive and memory card brands in New Zealand in September 2026

Who do people search for more?

Kingston, about 14% more searches than Lexar

Kingston 160 searchesLexar 140 searches

Who does AI mention more?

Kingston, mentioned in 4 of 5 answers, Lexar in 2

Kingston in 4 of 5Lexar in 2 of 5

Who does AI recommend more?

Kingston, named ahead of Lexar in 3 of 4 answers

Kingston first in 3Lexar first in 1

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Top storage drive and memory card brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kingston was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lexar was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kingston was listed before Lexar in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung SSD1st
  2. SanDisk2nd
  3. Kingston3rd
  4. Western Digital4th
  5. Noel Leeming5th
  6. Seagate6th
  7. Lexar7th
  8. Crucial8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SanDisk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung SSD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kingston4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seagate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Noel Leeming2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Western Digital2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lexar2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crucial1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about storage drive and memory card brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Kingston or Lexar more popular in search?

This chart shows how often people search Google for Kingston and Lexar by name. Each line represents a brand's share of searches for all eight storage drive and memory card brands we track, month by month, from searches in New Zealand.

Kingston and Lexar among storage drive and memory card brands in New Zealand, by month

Share of searches by month for Kingston, Lexar. The figures are in the table below the chart.

View monthly share of searches table
MonthNoel LeemingSanDiskSeagateSamsung SSDWestern DigitalKingstonCrucialLexar
Oct 202596.6%2.8%0.19%0.17%0.13%0.05%0.04%0.03%
Nov 202597.5%2%0.15%0.16%0.1%0.04%0.03%0.01%
Dec 202597%2.3%0.18%0.17%0.08%0.04%0.14%0.02%
Jan 202695.4%3.8%0.3%0.19%0.18%0.06%0.05%0.02%
Feb 202695.4%3.6%0.31%0.23%0.31%0.05%0.06%0.02%
Mar 202695.3%3.8%0.31%0.21%0.24%0.08%0.07%0.03%
Apr 202694.4%4.7%0.3%0.24%0.2%0.06%0.05%0.02%
May 202693.9%5.2%0.34%0.21%0.21%0.06%0.05%0.02%
Jun 202694.5%4.6%0.3%0.25%0.19%0.07%0.06%0.02%
Jul 202694.9%4.3%0.23%0.22%0.2%0.06%0.06%0.02%
Aug 202694.7%4.4%0.27%0.19%0.17%0.08%0.05%0.05%
Sep 202694.5%4.8%0.23%0.18%0.13%0.06%0.05%0.05%

How has the Kingston and Lexar comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand storage drive and memory card brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Lexar in New Zealand rose 55.6% over 12 measured months, from 90 to 140 in September 2026.

  2. Estimated monthly branded searches for Kingston in New Zealand fell 11.1% over 12 measured months, from 180 to 160 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Kingston’s and Lexar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kingston

5 branded search terms

  • kingston hard drive
  • kingston ram
  • kingston sd card
  • kingston ssd
  • kingston usb

Lexar

1 branded search term

  • lexar

How the Brand Demand Index is measured

Other head-to-heads among storage drive and memory card brands

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