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Storage drive and memory card brands in New Zealand:Which brands are most popular in search?

In August 2026, SanDisk was the most searched among storage drive and memory card brands in New Zealand, with an estimated 14.2K branded searches and 71.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. SanDisk71.4%
  2. Samsung SSD14.8%
  3. Seagate6.9%
  4. Western Digital4.6%
  5. Crucial1.2%
  6. Kingston1.2%

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Share of SearchLeaderboard

Compare the SSD, hard drive and memory card brands New Zealanders store files on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among storage drive and memory card brands in New Zealand, by month

Share of Search by month for SanDisk, Samsung SSD, Seagate, Western Digital. The figures are in the table below the chart.

View monthly share of search table
MonthSanDiskSamsung SSDSeagateWestern DigitalCrucialKingston
Oct 202569.8%13.5%8.9%5.6%0.95%1.3%
Nov 202567.8%16.1%8.5%5.4%1%1.1%
Dec 202566.6%15%8.8%4.6%3.9%1.1%
Jan 202671.1%12.4%9%5.3%1%1.1%
Feb 202666.8%15.6%8.5%6.9%1.3%0.91%
Mar 202665.8%16.7%8.1%6.6%1.5%1.3%
Apr 202670.8%15.6%7.3%4.7%0.74%0.84%
May 202668.8%19.3%5.9%4.6%0.63%0.74%
Jun 202663.2%24.6%6.2%4.4%0.74%0.82%
Jul 202667.4%20.1%6%5%0.76%0.81%
Aug 202671.4%14.8%6.9%4.6%1.2%1.2%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.SanDisk

    71.4%

    held 1st · 14.2K estimated branded searches · -5.4% vs prior month · +4 points

  2. 2.Samsung SSD

    14.8%

    held 2nd · 3K estimated branded searches · -34.1% vs prior month · -5.3 points

  3. 3.Seagate

    6.9%

    held 3rd · 1.4K estimated branded searches · +3% vs prior month · +0.9 points

  4. 4.Western Digital

    4.6%

    held 4th · 910 estimated branded searches · -18% vs prior month · -0.4 points

  5. 5.Crucial

    1.2%

    moved from 6th to 5th · 240 estimated branded searches · +41.2% vs prior month · +0.4 points

  6. 6.Kingston

    1.2%

    moved from 5th to 6th · 230 estimated branded searches · +27.8% vs prior month · +0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among storage drive and memory card brands in New Zealand?

In August 2026, SanDisk was the most searched among storage drive and memory card brands in New Zealand, with an estimated 14.2K branded searches and 71.4% estimated Share of Search within this set. Samsung SSD is in 2nd place, 56.5 percentage points behind at 14.8% Share of Search.

New Zealand storage drive and memory card brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
SanDisk69.8% → 71.4%71.4%Aug 202663.2%Jun 20261st
Samsung SSD13.5% → 14.8%24.6%Jun 202612.4%Jan 20262nd
Seagate8.9% → 6.9%9%Jan 20265.9%May 20263rd
Western Digital5.6% → 4.6%6.9%Feb 20264.4%Jun 20264th
Crucial0.95% → 1.2%3.9%Dec 20250.63%May 20266th → 5th
Kingston1.3% → 1.2%1.3%Oct 20250.74%May 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, SanDisk’s estimated Share of Search among storage drive and memory card brands in New Zealand increased from 69.8% to 71.4%.
  • Across the 11 months ending August 2026, Samsung SSD’s estimated Share of Search among storage drive and memory card brands in New Zealand increased from 13.5% to 14.8%.
  • Across the 11 months ending August 2026, Seagate’s estimated Share of Search among storage drive and memory card brands in New Zealand decreased from 8.9% to 6.9%.
  • Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among storage drive and memory card brands in New Zealand decreased from 5.6% to 4.6%.
  • Across the 11 months ending August 2026, SanDisk’s estimated Share of Search among storage drive and memory card brands in New Zealand peaked at 71.4% in August 2026 and was lowest at 63.2% in June 2026.
  • Across the 11 months ending August 2026, Samsung SSD’s estimated Share of Search among storage drive and memory card brands in New Zealand peaked at 24.6% in June 2026 and was lowest at 12.4% in January 2026.
  • Across the 11 months ending August 2026, Seagate’s estimated Share of Search among storage drive and memory card brands in New Zealand peaked at 9% in January 2026 and was lowest at 5.9% in May 2026.
  • Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among storage drive and memory card brands in New Zealand peaked at 6.9% in February 2026 and was lowest at 4.4% in June 2026.
  • Across the 11 months ending August 2026, Crucial’s estimated Share of Search among storage drive and memory card brands in New Zealand peaked at 3.9% in December 2025 and was lowest at 0.63% in May 2026.
  • Across the 11 months ending August 2026, Crucial rose from 6th to 5th among storage drive and memory card brands in New Zealand.
  • Across the 11 months ending August 2026, Kingston fell from 5th to 6th among storage drive and memory card brands in New Zealand.

How did search popularity change for New Zealand storage drive and memory card brands in August 2026?

  1. In August 2026, SanDisk gained estimated Share of Search among storage drive and memory card brands in New Zealand, from 67.4% to 71.4%.

  2. In August 2026, Seagate gained estimated Share of Search among storage drive and memory card brands in New Zealand, from 6% to 6.9%.

  3. In August 2026, Samsung SSD lost estimated Share of Search among storage drive and memory card brands in New Zealand, from 20.1% to 14.8%.

  4. Crucial’s estimated Share of Search among storage drive and memory card brands in New Zealand has gained ground for 3 months in a row, from 0.63% to 1.2% in August 2026.

  5. In August 2026, Kingston fell from 5th to 6th among storage drive and memory card brands in New Zealand.

  6. Estimated monthly branded searches for Western Digital in New Zealand rose 11% over 11 measured months, from 820 to 910 in August 2026.

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