Seagate vs Western Digital:Which is more popular by branded search in New Zealand?
In August 2026, Seagate had more branded searches than Western Digital among storage drive and memory card brands in New Zealand. Seagate was estimated to have 1.4K branded searches compared to Western Digital’s 910, and held a 6.9% Share of Search versus Western Digital’s 4.6%.
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Which is more popular in search, Seagate or Western Digital?
Compare the SSD, hard drive and memory card brands New Zealanders store files on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Seagate, Western Digital. The figures are in the table below the chart.
View monthly share of search table
| Month | SanDisk | Samsung SSD | Seagate | Western Digital | Crucial | Kingston |
|---|---|---|---|---|---|---|
| Oct 2025 | 69.8% | 13.5% | 8.9% | 5.6% | 0.95% | 1.3% |
| Nov 2025 | 67.8% | 16.1% | 8.5% | 5.4% | 1% | 1.1% |
| Dec 2025 | 66.6% | 15% | 8.8% | 4.6% | 3.9% | 1.1% |
| Jan 2026 | 71.1% | 12.4% | 9% | 5.3% | 1% | 1.1% |
| Feb 2026 | 66.8% | 15.6% | 8.5% | 6.9% | 1.3% | 0.91% |
| Mar 2026 | 65.8% | 16.7% | 8.1% | 6.6% | 1.5% | 1.3% |
| Apr 2026 | 70.8% | 15.6% | 7.3% | 4.7% | 0.74% | 0.84% |
| May 2026 | 68.8% | 19.3% | 5.9% | 4.6% | 0.63% | 0.74% |
| Jun 2026 | 63.2% | 24.6% | 6.2% | 4.4% | 0.74% | 0.82% |
| Jul 2026 | 67.4% | 20.1% | 6% | 5% | 0.76% | 0.81% |
| Aug 2026 | 71.4% | 14.8% | 6.9% | 4.6% | 1.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Seagate and Western Digital comparison changed over the last 12 months?
3 findings
- Seagate was ahead of Western Digital in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Seagate’s estimated Share of Search among storage drive and memory card brands in New Zealand moved from 8.9% to 6.9%, and its estimated monthly branded searches moved from 1.3K to 1.4K.
- Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among storage drive and memory card brands in New Zealand moved from 5.6% to 4.6%, and its estimated monthly branded searches moved from 820 to 910.
How did search popularity change for New Zealand storage drive and memory card brands in August 2026?
2 changes
In August 2026, Seagate gained estimated Share of Search among storage drive and memory card brands in New Zealand, from 6% to 6.9%.
Estimated monthly branded searches for Western Digital in New Zealand rose 11% over 11 measured months, from 820 to 910 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Seagate’s and Western Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Seagate
17 branded search terms
- one touch seagate
- seagate
- seagate 2t
- seagate 2tb hard drive
- seagate barracuda
- seagate com
- seagate expansion
- seagate expansion 2tb
- seagate expansion portable 2tb
- seagate external hard disk
- seagate hard drive
- seagate ironwolf
- seagate near me
- seagate new zealand
- seagate nz
- seagate sd card
- seagate ssd
Western Digital
19 branded search terms
- wd hard drive
- western digital
- western digital caviar blue
- western digital disk
- western digital elements external hard drive
- western digital external hdd
- western digital external ssd
- western digital my passport
- western digital my passport 5tb
- western digital near me
- western digital nz
- western digital online
- western digital passport ultra
- western digital sd card
- western digital ssd
- western digital wd my passport
- westerndigital
- westerndigital com
- westerndigital ssd
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.