Brandwave

How popular isCrucial?

In September 2026, people searched for Crucial by name about 150 times in New Zealand, a 15.4% increase from the previous year. These searches made up 0.05% of all New Zealand storage drive and memory card brand searches, placing Crucial seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about storage drive and memory card brands, Crucial appeared in one of the five answers and was the eighth most recommended of the eight.

Search and AI answers in September 2026

Crucial is the seventh most searched of 8 competitors and the eighth most recommended in AI answers.

  1. Noel LeemingShare of searches 94.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. SanDiskShare of searches 4.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. SeagateShare of searches 0.23%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  4. Samsung SSDShare of searches 0.18%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. CrucialShare of searches 0.05%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

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Top storage drive and memory card brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Crucial was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Crucial is the eighth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung SSD1st
  2. SanDisk2nd
  3. Kingston3rd
  4. Western Digital4th
  5. Noel Leeming5th
  6. Seagate6th
  7. Lexar7th
  8. Crucial8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SanDisk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung SSD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kingston4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seagate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Noel Leeming2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Western Digital2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lexar2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crucial1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about storage drive and memory card brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which storage drive and memory card brands compete with Crucial?

Crucial against storage drive and memory card brands in New Zealand, by month

Share of searches by month for Noel Leeming, SanDisk, Crucial. The figures are in the table below the chart.

View monthly share of searches table
MonthNoel LeemingSanDiskSeagateSamsung SSDWestern DigitalKingstonCrucialLexar
Oct 202596.6%2.8%0.19%0.17%0.13%0.05%0.04%0.03%
Nov 202597.5%2%0.15%0.16%0.1%0.04%0.03%0.01%
Dec 202597%2.3%0.18%0.17%0.08%0.04%0.14%0.02%
Jan 202695.4%3.8%0.3%0.19%0.18%0.06%0.05%0.02%
Feb 202695.4%3.6%0.31%0.23%0.31%0.05%0.06%0.02%
Mar 202695.3%3.8%0.31%0.21%0.24%0.08%0.07%0.03%
Apr 202694.4%4.7%0.3%0.24%0.2%0.06%0.05%0.02%
May 202693.9%5.2%0.34%0.21%0.21%0.06%0.05%0.02%
Jun 202694.5%4.6%0.3%0.25%0.19%0.07%0.06%0.02%
Jul 202694.9%4.3%0.23%0.22%0.2%0.06%0.06%0.02%
Aug 202694.7%4.4%0.27%0.19%0.17%0.08%0.05%0.05%
Sep 202694.5%4.8%0.23%0.18%0.13%0.06%0.05%0.05%

  1. 1.Noel Leeming

    94.5%

    Held 1st. 271K estimated branded searches, +0.08% vs prior month. Share -0.3 points.

  2. 2.SanDisk

    4.8%

    Held 2nd. 13.8K estimated branded searches, +9.1% vs prior month. Share +0.4 points.

  3. 3.Seagate

    0.23%

    Held 3rd. 660 estimated branded searches, -14.3% vs prior month. Share 0 points.

  4. 4.Samsung SSD

    0.18%

    Held 4th. 530 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Western Digital

    0.13%

    Held 5th. 370 estimated branded searches, -24.5% vs prior month. Share 0 points.

  6. 6.Kingston

    0.06%

    Held 6th. 160 estimated branded searches, -27.3% vs prior month. Share 0 points.

  7. 7.Crucial

    0.05%

    Held 7th. 150 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Lexar

    0.05%

    Held 8th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Crucial and its closest rivals

Every comparison with Crucial

7 comparisons

How has branded search demand for Crucial changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Crucial in New Zealand rose from 130 to 150.
  • Across the 12 months ending September 2026, Crucial’s share of searches among storage drive and memory card brands in New Zealand held steady, from 0.04% to 0.05%.

How did search popularity change for New Zealand storage drive and memory card brands in September 2026?

6 changes

  1. Estimated monthly branded searches for Lexar in New Zealand rose 55.6% over 12 measured months, from 90 to 140 in September 2026.

  2. Estimated monthly branded searches for SanDisk in New Zealand rose 46.3% over 12 measured months, from 9.5K to 13.8K in September 2026.

  3. Estimated monthly branded searches for Crucial in New Zealand rose 15.4% over 12 measured months, from 130 to 150 in September 2026.

  4. Estimated monthly branded searches for Western Digital in New Zealand fell 17.8% over 12 measured months, from 450 to 370 in September 2026.

  5. Estimated monthly branded searches for Noel Leeming in New Zealand fell 17.6% over 12 measured months, from 329K to 271K in September 2026.

  6. Estimated monthly branded searches for Kingston in New Zealand fell 11.1% over 12 measured months, from 180 to 160 in September 2026.

How are Crucial’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Crucial’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • crucial hard drive
  • crucial memory
  • crucial ram
  • crucial sd card
  • crucial ssd

Do you work for Crucial? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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